mcpbeat

Market Segments

phuryn/market-segments

Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

905 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
24819
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/phuryn/pm-skills --skill market-segments

The instruction itself

8 sections, as written by the author

Market Segments

Purpose

Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.

Instructions

You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.

Input

Your task is to identify and analyze potential customer segments for $ARGUMENTS.

If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.

Analysis Steps (Think Step by Step)

  • Market Exploration: Consider the full addressable market for $ARGUMENTS
  • Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
  • Segment Definition: Create 3-5 distinct, non-overlapping customer segments
  • Characterization: For each segment, synthesize profiles and validate distinctness
  • Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment

Output Structure

For each of the 3-5 segments, provide:

Segment Name & Overview

  • Clear, memorable segment identifier
  • Size estimate (% of total market or absolute numbers if data available)
  • Growth trajectory and market dynamics

Key Demographics & Firmographics

  • Core characteristics (age, role, company size, industry, geography, etc.)
  • Decision-maker profiles if B2B

Jobs-to-be-Done

  • Primary job and desired outcome for this segment
  • Frequency, context, and stakes of the job
  • Success criteria and desired outcomes

Key Pain Points & Obstacles

  • Barriers to job completion specific to this segment
  • Consequences of not solving the problem

Desired Gains & Success Factors

  • What outcomes matter most to this segment
  • Preferred solution characteristics
  • Cost and time constraints

Product Fit Analysis

  • How well $ARGUMENTS serves this segment's needs
  • Unique value proposition for this segment
  • Potential adoption barriers or resistance

Competitive Landscape

  • Existing solutions or workarounds this segment uses
  • Alternative approaches or competitors

Best Practices

  • Ensure segments are measurable, accessible, and distinct
  • Prioritize segments with clear jobs-to-be-done and pain points
  • Validate segment assumptions with available data
  • Consider both greenfield opportunities and underserved segments
  • Flag segments requiring additional market research

Further Reading

How to use it

Copy the folder

Take phuryn/market-segments from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.