mcpbeat

Competitive Battlecard

phuryn/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?

721 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
24819
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/phuryn/pm-skills --skill competitive-battlecard

The instruction itself

11 sections, as written by the author

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  • Research the competitor (use web search):
  • Current product offerings and features
  • Pricing tiers and model
  • Target market and positioning
  • Recent product launches or changes
  • Known strengths and weaknesses
  • Customer reviews and sentiment (G2, Capterra, Reddit)
  • Create the battlecard with these sections:

Company Overview

  • Founded, HQ, funding/revenue (if public)
  • Target market and ICP
  • Positioning in one sentence

Quick Comparison

| Capability | Us | Them | Winner |

|---|---|---|---|

| [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |

| [Feature area 2] | ... | ... | ... |

| Pricing | ... | ... | ... |

| Support | ... | ... | ... |

Where We Win

  • [Advantage 1]: [Proof point or customer quote]
  • [Advantage 2]: [Specific capability they lack]
  • [Advantage 3]: [Better approach with reasoning]

Where They Win

  • [Their strength 1]: [Our counter-positioning]
  • [Their strength 2]: [How we mitigate this gap]

Common Objections & Responses

| Prospect Says | Respond With |

|---|---|

| "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |

| "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |

| "They're more established" | "[Our advantages: speed, innovation, focus, support]" |

Landmines to Plant

Questions to ask the prospect that highlight competitor weaknesses:

  • "How important is [area where we excel] to your team?"
  • "Have you evaluated [specific capability they lack]?"

Win/Loss Patterns

  • We tend to win when: [pattern]
  • We tend to lose when: [pattern]
  • Key differentiator in competitive deals: [what tips the scale]
  • Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Further Reading

How to use it

Copy the folder

Take phuryn/competitive-battlecard from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.