Competitive Battlecard Agent Skill
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/phuryn/pm-skills --skill competitive-battlecardThe instruction itself
11 sections, as written by the authorCompetitive Battlecard
Create a concise, sales-ready battlecard for use against a specific competitor.
Context
You are creating a competitive battlecard for $ARGUMENTS.
Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
Instructions
- Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)
- Create the battlecard with these sections:
Company Overview
- Founded, HQ, funding/revenue (if public)
- Target market and ICP
- Positioning in one sentence
Quick Comparison
| Capability | Us | Them | Winner |
|---|---|---|---|
| [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
| [Feature area 2] | ... | ... | ... |
| Pricing | ... | ... | ... |
| Support | ... | ... | ... |
Where We Win
- [Advantage 1]: [Proof point or customer quote]
- [Advantage 2]: [Specific capability they lack]
- [Advantage 3]: [Better approach with reasoning]
Where They Win
- [Their strength 1]: [Our counter-positioning]
- [Their strength 2]: [How we mitigate this gap]
Common Objections & Responses
| Prospect Says | Respond With |
|---|---|
| "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
| "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
| "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
Landmines to Plant
Questions to ask the prospect that highlight competitor weaknesses:
- "How important is [area where we excel] to your team?"
- "Have you evaluated [specific capability they lack]?"
Win/Loss Patterns
- We tend to win when: [pattern]
- We tend to lose when: [pattern]
- Key differentiator in competitive deals: [what tips the scale]
- Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
Save as markdown. Format for easy printing or sharing in Notion/Confluence.
Further Reading
Other skills for the same job
different authors, same section of the catalogue
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.
Official Google SEO guide covering search optimization, best practices, Search Console, crawling, indexing, and improving website search visibility based on official Google documentation
Fix PageSpeed Insights/Lighthouse accessibility "!" errors caused by contrast audit failures (CSS filters, OKLCH/OKLAB, low opacity, gradient text, image backgrounds). Use for accessibility-driven SEO/performance debugging and remediation.
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
Elite frontend image-direction skill for generating premium, conversion-aware website design references. CRITICAL OUTPUT RULE — generate ONE separate horizontal image FOR EVERY section. A landing page with 8 sections produces 8 images. Never compress multiple sections into one image. Enforces composition variety (not always left-text / right-image), background-image freedom, varied CTAs, varied hero scales (giant / mid / mini minimalist), narrative concept spine, second-read moments, and a single consistent palette across all images. Optimized for landing pages, marketing sites, and product comps that developers or coding models can accurately recreate.
How to use it
Take phuryn/competitive-battlecard from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.