SEO Content Optimizer Skill for Claude

SEO Content Optimizer

Comprehensive SEO analysis and optimization for content creators and marketers.

To optimize content for SEO, provide a detailed analysis covering keywords, readability, technical SEO, and actionable recommendations.

Instructions

1. Analyze Target Keywords

Examine keyword usage and placement:

• Identify primary keyword(s) from user input or content
• Check keyword placement (title, H1, first 100 words, subheadings)
• Calculate keyword density (aim for 1-2%)
• Identify LSI keywords and semantic variations present
• Flag keyword stuffing issues

2. Evaluate Content Structure

Assess the organization and hierarchy:

• Check heading hierarchy (single H1, then multiple H2, then H3)
• Verify keyword usage in headings
• Evaluate heading descriptiveness
• Check paragraph length (aim for <150 words)
• Assess overall scanability

3. Readability Analysis

Calculate readability metrics:

• Flesch Reading Ease score (aim for 60-70)
• Grade level estimation
• Average sentence length (aim for <20 words)
• Passive voice percentage (minimize)
• Transition word usage
• Paragraph structure

4. Technical SEO Elements

Generate optimized meta elements:

• Meta Title: 50-60 characters with primary keyword
• Meta Description: 150-160 characters, compelling with keyword
• URL Slug: Short, keyword-rich, hyphen-separated
• Image Alt Text: Descriptive with keywords where natural
• Internal Linking: Opportunities to link to related content
• External Links: Quality of outbound links

5. Content Quality Assessment

Evaluate comprehensiveness:

• Word count (competitive topics need 1500+ words)
• Content depth and detail level
• Topic coverage completeness
• Unique value proposition
• E-A-T signals (expertise, authority, trust)
• Content freshness (dates, current examples)

6. Provide Actionable Recommendations

Prioritize improvements by impact:

Critical (Fix Immediately):

• Missing or poor meta description
• No keyword in title or H1
• Broken internal links
• Keyword density too high/low

High Priority:

• Poor readability score
• Weak heading structure
• Missing alt text on images
• Content too thin

Medium Priority:

• Could add related keywords
• Opportunity for featured snippet
• Could improve internal linking

Provide specific, actionable fixes with examples.

Output Format

# SEO Analysis Report

## Overall Score: X/100

### Target Keywords
- Primary: [keyword] (density: X.X%)
- Secondary: [keyword 1], [keyword 2]
- LSI Keywords Found: [variations]

## Quick Wins (Implement First)
1. [Specific action with exact change needed]
2. [Specific action with exact change needed]

## Keyword Analysis

[Pass] Keyword in title
[Fail] Keyword missing in first 100 words - add to opening paragraph
[Pass] Keyword in 2/5 H2 headings
[Warn] Density: 0.8% (low - aim for 1-2%)

## Readability Metrics

- **Flesch Reading Ease**: XX/100 (Grade level: XX)
- **Average Sentence Length**: XX words
- **Passive Voice**: X%
- **Transition Words**: X%
- **Assessment**: [Good/Needs improvement]

## Meta Information

**Current Meta Title** (X chars): [current title]
**Suggested Meta Title** (XX chars):
`[Optimized title with keyword - 50-60 chars]`

**Current Meta Description**: [current or none]
**Suggested Meta Description** (XXX chars):
`[Compelling 150-160 char description with keyword and CTA]`

**URL Slug**:
Current: `/current-url-slug`
Suggested: `/keyword-rich-slug`

## Content Structure

- **Word Count**: XXXX words ([sufficient/too short] for this topic)
- **Heading Hierarchy**: [assessment]
- **Paragraph Length**: Average XX words [good/too long]
- **Sections**: [list main sections]

## Critical Issues

### 1. [Issue Name]
**Problem**: [Description]
**Impact**: [SEO impact]
**Fix**: [Specific instruction]

**Example**:

Current: [show current problematic text]

Improved: [show corrected version]

## High Priority Recommendations

### 1. [Recommendation]
[Specific actionable instruction]

## Content Gaps

Missing subtopics to add:
- **[Subtopic 1]**: [Why it's important] (search volume: XXX)
- **[Subtopic 2]**: [Why it's important]

## Internal Linking Opportunities

- Link to: [page URL] using anchor text: "[keyword phrase]"
- Link from: [this content] to [related page]

## Featured Snippet Opportunity

[If applicable, show how to format content for featured snippet]

Example:

What is [topic]?

[Clear, concise 40-60 word answer]

• Key point 1
• Key point 2
• Key point 3

## Competitor Insights

[If analysis was done]
- Top ranking content averages XXXX words
- Common topics covered: [list]
- Content advantage: [unique angle]

## Implementation Checklist

- [ ] Update meta title and description
- [ ] Add keyword to first paragraph
- [ ] Fix heading structure
- [ ] Add missing alt text (X images)
- [ ] Add internal links (X opportunities)
- [ ] Expand [thin section] with XXX words
- [ ] Add FAQ section for featured snippet

## Estimated Impact

**Time to Implement**: X hours
**Expected Improvement**: [Moderate/Significant] ranking boost
**Priority**: [High/Medium/Low]

Best Practices

• Prioritize user experience over keyword stuffing
• Write for humans first, optimize for search engines second
• Provide specific examples, not vague advice
• Consider search intent behind keywords (informational, commercial, transactional)
• Recommend content additions, not just optimization
• Check for E-A-T signals (author bio, credentials, sources)
• Suggest schema markup where relevant (FAQ, How-To, Review)
• Look for featured snippet opportunities (definition boxes, lists, tables)

Example Workflow

User request: "Optimize this blog post for 'best project management tools'"

Analysis:

• Check keyword placement - found in title but not H1 (fix needed)
• Calculate density - 0.5% (too low, needs 8-10 more mentions)
• Analyze readability - Flesch score 55 (good), but sentences too long
• Generate meta tags - create compelling meta description
• Identify gaps - missing "pricing comparison" and "team size recommendations"
• Find internal links - link to "project management tips" article
• Suggest featured snippet - format comparison table
• Provide prioritized action list

Remember: SEO is about creating valuable, well-optimized content that serves user intent better than competitors.