Landing Page Copywriter Skill for Claude

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

Follow this workflow to produce landing page copy or marketing website content.

• Gather product/service information. Determine:
• The product or service being sold
• The target audience
• The problem it solves
• The competitive advantage (what makes it unique)
• The action visitors should take
• Available social proof, testimonials, or data points

• Choose a copywriting framework.

PAS (Problem-Agitate-Solution):

• Identify the pain point
• Amplify the consequences
• Present the solution

AIDA (Attention-Interest-Desire-Action):

• Grab attention with a bold claim
• Build interest with details
• Create desire with benefits
• Prompt action with a CTA

StoryBrand:

• The hero (customer) has a problem
• Meets a guide (the brand)
• Who gives them a plan
• Calls them to action
• That results in success or avoids failure

• Generate landing page sections.

Hero section:

• Headline (value proposition in 10 words or less)
• Subheadline (expand on the value)
• Primary CTA button text
• Trust indicators (used by X companies, Y reviews)

Problem section:

• Identify the pain point the audience feels
• Use emotional language
• Include 2-3 specific scenarios

Solution section:

• Explain how the product solves the problem
• Cover 3-5 key features with benefit-focused descriptions
• State why it beats alternatives

How it works:

• Lay out 3-4 simple steps
• Give each step an icon concept and a description
• End with a CTA

Social proof:

• Structure testimonials (quote + name + role + company)
• Include a case study snippet
• Add trust badges or metrics

Pricing/plans (if applicable):

• Provide a feature comparison
• Highlight the recommended plan
• Add money-back guarantee copy

FAQ:

• Address 5-7 common objections
• Give clear, confident answers

Final CTA:

• Add an urgency or scarcity element
• Include risk reversal (guarantee)
• Write button text that reinforces value

• Format the output using the template in references/output-template.md.

• Apply copywriting best practices:
• Use active voice, present tense
• Focus on benefits, not features
• Include specific numbers and data
• Address objections directly
• Create urgency without being pushy
• Use power words (proven, guaranteed, instant, effortless)
• Keep sentences short and scannable
• Use "you" language (customer-focused)
• Include multiple CTAs throughout the page

• Apply CTA button best practices:
• Start with an action verb
• Be specific about the outcome
• Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
• Create urgency ("Get Instant Access")
• Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.