Marketing Agent Skill
Create comprehensive marketing content for themes, plugins, and web products. Generates organized folder structure with product descriptions, feature highlights, social media posts, email campaigns, video scripts, sales materials, and brand assets. Use when creating promotional content, announcements, or sales copy.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/nicepkg/ai-workflow --skill marketingThe instruction itself
18 sections, as written by the authorMarketing Skill for Theme & Plugin Agency
Writing Style Guidelines
Tone & Voice (Non-Negotiable)
Be Human, Not AI:
- Write like a helpful colleague, not a marketing robot
- Use natural language that sounds like a real person wrote it
- Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage", "synergy"
- Skip filler words: "basically", "essentially", "simply", "just"
- No excessive punctuation (!!!) or ALL CAPS for emphasis
Emoji Policy:
- Maximum ONE emoji per piece of content (or none)
- Use only when it adds clarity, not decoration
- Prefer text over emoji for important information
What to Avoid:
❌ "🚀 This REVOLUTIONARY plugin will TRANSFORM your workflow!! 💥"
✅ "This plugin handles form submissions automatically, so you can focus on your actual work."
❌ "Simply leverage our seamless integration to unlock game-changing results!"
✅ "Connect it to your email list in two clicks. New subscribers sync automatically."
Folder Structure
When creating marketing content for a product, create this folder structure:
marketing/
├── 01-slides/ # Visual presentation content
│ ├── product-overview-slides.md
│ ├── feature-breakdown-slides.md
│ ├── use-case-slides.md
│ └── free-vs-pro-comparison.md
├── 02-video-scripts/ # Video content
│ ├── 01-product-overview.md # 2-3 min explainer
│ ├── 02-installation-setup.md # Tutorial
│ ├── 03-feature-demos.md # Feature walkthroughs
│ ├── short-ads.md # 15s, 30s, 60s scripts
│ └── shot-list-template.md # Production notes
├── 03-website-copy/ # Website content
│ ├── landing-page.md # Full landing page
│ ├── features.md # Feature highlights
│ ├── product-description.md # Marketplace descriptions
│ ├── faq-content.md # FAQ section
│ └── feature-pages/ # Individual feature pages
│ └── [feature-name].md
├── 04-email-sequences/ # Email campaigns
│ ├── welcome-sequence.md # Onboarding emails
│ ├── feature-announcement.md # New feature emails
│ ├── free-to-pro-upgrade.md # Upgrade campaigns
│ └── re-engagement.md # Win-back emails
├── 05-social-media/ # Social content (separate files per platform)
│ ├── twitter-posts.md # Twitter/X content
│ ├── linkedin-posts.md # LinkedIn content
│ ├── facebook-posts.md # Facebook content
│ └── instagram-captions.md # Instagram content
├── 06-sales-materials/ # Sales enablement
│ ├── one-pager.md # Quick sales sheet
│ ├── objection-handling.md # Sales FAQ responses
│ ├── feature-comparison-chart.md # Competitive comparison
│ ├── roi-calculator-content.md # Value justification
│ └── testimonials.md # Customer quotes
├── 07-brand-assets/ # Brand guidelines
│ ├── persona-profiles.md # Target customer profiles
│ ├── messaging-guide.md # Voice and messaging
│ └── seo-keywords.md # Keywords and meta content
└── README.md # Index and quick reference
Instructions
1. Always Start with Personas
Before creating content, define 3-5 target personas in 07-brand-assets/persona-profiles.md:
## Persona: [Name]
### Demographics
- Role, Age, Team Size, Industry, Technical Level
### Goals
- What they want to achieve
### Pain Points
- Problems they face (be specific, not generic)
### Why Product Appeals
- Feature-to-benefit mapping
### Key Message
> "One sentence that resonates with this persona"
### Content They Respond To
- Types of content that work
2. Product Descriptions
Lead with benefits, not features:
❌ "Includes auto-moderation feature"
✅ "Stop spam automatically — so you can focus on growing your community"
Power words to use wisely: effortless, powerful, stunning, instant, automatic
Words to avoid: revolutionary, game-changing, seamless, leverage, synergy, cutting-edge
3. Feature Highlights
Transform every feature into a benefit using:
- "so you can..."
- "which means..."
**What It Does:**
[Feature description - plain language]
**The Benefit:**
[Outcome] — so you can [user benefit].
**Why It Matters:**
- [Feature detail], which means [benefit]
- [Feature detail], so you can [benefit]
4. Screenshots & Visuals
Requirements:
- Use real screenshots from local development environment
- Show actual product UI, not mockups
- Annotate with arrows or highlights for clarity
- Crop to relevant area (no full-screen captures)
- Ensure no sensitive data visible
- Use consistent browser/window size
Before creating visual content, ask:
> "Do you have a local development setup where we can capture real screenshots? I'll need access to take authentic product images."
5. Video Scripts
Structure for each video:
## Video Details
- Title, Duration, Purpose, Tone, Target
## Script
### INTRO (0:00 - 0:XX)
**VISUAL:** [Description]
**NARRATOR:** "[Script - conversational, not salesy]"
**ON-SCREEN TEXT:** "[Text overlay]"
### [SECTION NAME] (X:XX - X:XX)
...
## Production Notes
- Visual style
- Music suggestions (upbeat but not overwhelming)
- Screenshots needed (from local dev environment)
6. Social Media (Separate Files Per Platform)
Twitter/X: (twitter-posts.md)
- Hook in first line
- 1-2 key benefits
- One emoji maximum (or none)
- Thread format for longer content
LinkedIn: (linkedin-posts.md)
- Professional tone
- Problem → Solution format
- Statistics and proof points
- No emoji or one maximum
Facebook: (facebook-posts.md)
- Community-focused
- Storytelling approach
- Engagement questions
Instagram: (instagram-captions.md)
- Visual-first (describe image needed)
- Short, punchy captions
- Carousel/Reel ideas included
7. Email Campaigns
Structure each email file with multiple templates:
- Subject line variations (A/B test)
- Full email body (human tone, not salesy)
- CTA options (clear, action-oriented)
8. Sales Materials
One-Pager: Print-ready summary with:
- Problem/Solution (lead with the problem they feel)
- Key features (3-5 max)
- Results/Stats (real numbers when possible)
- Pricing
- CTA
Objection Handling: For each objection:
- Understand (clarifying questions)
- Acknowledge (validate concern genuinely)
- Address (provide information)
- Confirm (check if resolved)
9. Pricing Messaging
Always include accurate pricing from product page:
| License | Price | Sites |
|---------|-------|-------|
| Single | $XX/yr | 1 site |
| 5 License | $XX/yr | 5 sites |
| Developer | $XX/yr | Unlimited |
Quality Checklist
Before completing, verify:
Content Quality
- [ ] Personas defined
- [ ] All folders created
- [ ] Pricing accurate
- [ ] Benefits (not just features)
- [ ] "so you can..." language used
- [ ] Social media split by platform
- [ ] Objection handling complete
- [ ] README index updated
Tone Check
- [ ] Human tone (not robotic/AI-sounding)
- [ ] No excessive emojis (max 1 per piece)
- [ ] No buzzwords (revolutionary, seamless, etc.)
- [ ] No filler words (basically, simply, etc.)
- [ ] Reads like a helpful colleague wrote it
- [ ] Direct and respectful of reader's time
Visual Content
- [ ] Screenshots requested from local dev environment
- [ ] No stock photos where real product images should be
- [ ] All visuals annotated clearly
- [ ] No sensitive data visible
Other skills for the same job
different authors, same section of the catalogue
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
NGS analysis toolkit. BAM to bigWig conversion, QC (correlation, PCA, fingerprints), heatmaps/profiles (TSS, peaks), for ChIP-seq, RNA-seq, ATAC-seq visualization.
Materials science toolkit. Crystal structures (CIF, POSCAR), phase diagrams, band structure, DOS, Materials Project integration, format conversion, for computational materials science.
Transforms vague UI ideas into polished, Stitch-optimized prompts. Enhances specificity, adds UI/UX keywords, injects design system context, and structures output for better generation results.
How to use it
Take nicepkg/marketing from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.