Landing Page Agent Skill
Create high-converting landing pages with persuasive copy, clear CTAs, social proof, and optimized structure. Use when building sales pages, product pages, lead capture pages, or conversion-focused pages.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/nicepkg/ai-workflow --skill landing-pageThe instruction itself
12 sections, as written by the authorLanding Page Skill
Instructions
When creating landing pages:
1. Page Structure
┌─────────────────────────────────────┐
│ HERO SECTION │
│ Headline + Subheadline + CTA │
│ + Hero Image │
├─────────────────────────────────────┤
│ SOCIAL PROOF BAR │
│ Logos / "As seen in" / Stats │
├─────────────────────────────────────┤
│ PROBLEM SECTION │
│ Pain points your audience has │
├─────────────────────────────────────┤
│ SOLUTION SECTION │
│ How your product solves it │
├─────────────────────────────────────┤
│ FEATURES/BENEFITS │
│ 3-6 key features with benefits │
├─────────────────────────────────────┤
│ HOW IT WORKS │
│ 3-step process │
├─────────────────────────────────────┤
│ TESTIMONIALS │
│ Customer quotes + photos │
├─────────────────────────────────────┤
│ PRICING │
│ Clear pricing options │
├─────────────────────────────────────┤
│ FAQ │
│ Objection handling │
├─────────────────────────────────────┤
│ FINAL CTA │
│ Last push with urgency │
├─────────────────────────────────────┤
│ FOOTER │
│ Trust badges, links, legal │
└─────────────────────────────────────┘
2. Hero Section
Headline Formulas:
- [Achieve outcome] without [pain point]
- The [adjective] way to [desired result]
- [Product] that [key benefit]
- Stop [bad thing]. Start [good thing].
- [Number] [people] use [Product] to [outcome]
Subheadline:
- Expand on the headline
- Add specificity
- Include secondary benefit
Example:
<section class="hero">
<h1>Build WordPress Themes 10x Faster</h1>
<p class="subheadline">
The developer toolkit that eliminates repetitive coding
so you can focus on what matters — shipping great themes.
</p>
<a href="#" class="cta-button">Start Free Trial</a>
<p class="microcopy">No credit card required • 14-day trial</p>
</section>
3. Social Proof Types
Logo Bar:
<section class="social-proof">
<p>Trusted by 10,000+ developers at</p>
<div class="logos">
<img src="logo1.svg" alt="Company 1">
<img src="logo2.svg" alt="Company 2">
...
</div>
</section>
Stats Bar:
<div class="stats">
<div class="stat">
<span class="number">50,000+</span>
<span class="label">Active Users</span>
</div>
<div class="stat">
<span class="number">4.9/5</span>
<span class="label">Average Rating</span>
</div>
<div class="stat">
<span class="number">99.9%</span>
<span class="label">Uptime</span>
</div>
</div>
Testimonials:
<blockquote class="testimonial">
<p>"Quote that highlights specific results..."</p>
<footer>
<img src="avatar.jpg" alt="Name">
<cite>
<strong>Name</strong>
<span>Title, Company</span>
</cite>
</footer>
</blockquote>
4. Features Section
Format: Feature → Benefit
<div class="feature">
<div class="feature-icon">🚀</div>
<h3>One-Click Deployment</h3>
<p>Deploy to production in seconds, not hours.
Spend more time building, less time configuring.</p>
</div>
5. Pricing Section
<div class="pricing-card popular">
<span class="badge">Most Popular</span>
<h3>Pro Plan</h3>
<div class="price">
<span class="currency">$</span>
<span class="amount">49</span>
<span class="period">/month</span>
</div>
<ul class="features">
<li>✓ Feature 1</li>
<li>✓ Feature 2</li>
<li>✓ Feature 3</li>
</ul>
<a href="#" class="cta-button">Get Started</a>
<p class="guarantee">30-day money-back guarantee</p>
</div>
6. CTA Best Practices
Button Copy:
- Start Free Trial
- Get Started Now
- Download Free Guide
- Join 10,000+ Users
- Claim Your Discount
Supporting Elements:
- Risk reducers (money-back guarantee)
- Urgency (limited time)
- Scarcity (only X left)
- Social proof (join X others)
7. FAQ Section
<details class="faq-item">
<summary>Common objection as a question?</summary>
<p>Answer that overcomes the objection with
specifics and reassurance.</p>
</details>
Common FAQ Topics:
- Pricing/refunds
- Technical requirements
- Support availability
- Comparison to alternatives
- Getting started process
8. Conversion Optimization
Above the Fold:
- Clear value proposition
- Primary CTA visible
- Trust indicator
Throughout Page:
- Multiple CTAs (same action)
- Progressive disclosure
- Visual hierarchy
- Mobile optimization
Reduce Friction:
- Minimal form fields
- Clear next steps
- Fast page load
- No distractions
9. Copywriting Tips
Power Words:
- Free, New, Proven, Easy
- Instant, Guaranteed, Limited
- Exclusive, Premium, Ultimate
Avoid:
- Jargon and buzzwords
- Vague claims
- Walls of text
- Multiple CTAs
10. Landing Page Checklist
- [ ] Clear, benefit-focused headline
- [ ] Single, focused CTA
- [ ] Social proof present
- [ ] Mobile responsive
- [ ] Fast loading (<3s)
- [ ] Trust signals visible
- [ ] FAQ addresses objections
- [ ] Analytics tracking set up
Other skills for the same job
different authors, same section of the catalogue
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
NGS analysis toolkit. BAM to bigWig conversion, QC (correlation, PCA, fingerprints), heatmaps/profiles (TSS, peaks), for ChIP-seq, RNA-seq, ATAC-seq visualization.
Materials science toolkit. Crystal structures (CIF, POSCAR), phase diagrams, band structure, DOS, Materials Project integration, format conversion, for computational materials science.
Transforms vague UI ideas into polished, Stitch-optimized prompts. Enhances specificity, adds UI/UX keywords, injects design system context, and structures output for better generation results.
How to use it
Take nicepkg/landing-page from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.