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Ad Copy Generator Agent Skill

Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.

2k tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
275
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/nicepkg/ai-workflow --skill ad-copy-generator

The instruction itself

24 sections, as written by the author

Ad Copy Generator

Generate platform-optimized advertising copy with multiple variations for A/B testing.

Supported Platforms

| Platform | Ad Types | Key Constraints |

|----------|----------|-----------------|

| Google Ads | Search, Display, YouTube | Headlines 30 chars, Descriptions 90 chars |

| Meta (FB/IG) | Image, Video, Carousel, Stories | Primary text 125 chars, Headline 40 chars |

| LinkedIn | Sponsored Content, Message Ads, Text Ads | Intro 150 chars, Headline 70 chars |

| TikTok | In-Feed, TopView, Spark | Text 100 chars, CTA driven |

How to Use

Basic Usage

Generate 5 Google Ads variations for a project management SaaS targeting startups
Create Meta ad copy for a B2B lead generation campaign about [product]
Write LinkedIn ads for promoting a webinar about [topic]

Advanced Usage

Create an A/B test framework with 10 headline variations and 5 description variations for:
- Product: [description]
- Target: [audience]
- Goal: [conversions/awareness/leads]
- USP: [unique selling point]

Output Format

CAMPAIGN: [Campaign Name]
TARGET AUDIENCE: [Description]
GOAL: [Conversions/Clicks/Awareness]

HEADLINES (15 required, 30 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props (5):
1. [Headline] (XX chars)
2. [Headline] (XX chars)
...

Features (5):
6. [Headline] (XX chars)
...

Social Proof (3):
11. [Headline] (XX chars)
...

CTAs (2):
14. [Headline] (XX chars)
15. [Headline] (XX chars)

DESCRIPTIONS (4 required, 90 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [Primary value prop + CTA] (XX chars)
D2: [Feature list + differentiator] (XX chars)
D3: [Social proof + urgency] (XX chars)
D4: [Backup generic] (XX chars)

RECOMMENDED PINNING:
- Pin H1 to Position 1: [Best headline]
- Pin D1 to Position 1: [Best description]

Meta Ads (Facebook/Instagram)

CAMPAIGN: [Campaign Name]
OBJECTIVE: [Traffic/Conversions/Lead Gen]
PLACEMENT: [Feed/Stories/Reels]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Primary Text (125 chars for above-fold):
[Copy that hooks immediately]

Headline (40 chars):
[Benefit-focused headline]

Description (30 chars, optional):
[Supporting text]

CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]

Full Primary Text (if needed):
[Expanded copy for longer format]

---
VARIATION 2:
[Same structure...]

A/B TEST RECOMMENDATION:
- Test 1: Headline A vs B (same primary)
- Test 2: Primary text short vs long
- Test 3: Different CTAs

LinkedIn Ads

CAMPAIGN: [Campaign Name]
FORMAT: [Single Image / Carousel / Video / Message]
AUDIENCE: [Job titles, industries, company size]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Introductory Text (150 chars for preview):
[Hook that resonates with professionals]

Full Intro (600 chars max):
[Expanded professional copy]

Headline (70 chars):
[Clear value proposition]

CTA: [Learn More / Download / Register / Request Demo]

---
VARIATION 2:
[Same structure...]

Copywriting Frameworks

AIDA (Awareness → Interest → Desire → Action)

Headline: [Attention-grabbing statement]
Body: [Build interest with benefits]
Desire: [Create want with proof/urgency]
CTA: [Clear action step]

PAS (Problem → Agitate → Solution)

Problem: [State the pain point]
Agitate: [Make it worse/urgent]
Solution: [Your product as the answer]

4Ps (Promise → Picture → Proof → Push)

Promise: [What you'll deliver]
Picture: [Paint the transformed state]
Proof: [Evidence it works]
Push: [Urgency to act now]

Before-After-Bridge

Before: [Current painful state]
After: [Desired future state]
Bridge: [Your solution gets them there]

Platform-Specific Best Practices

  • Include keywords in headlines (improves Quality Score)
  • Use numbers and stats ("Save 50%", "10x Faster")
  • Include brand name in at least 2 headlines
  • Use power words: Free, New, Exclusive, Limited, Proven
  • Always include CTA: Get, Try, Start, Discover, Learn

Meta Ads

  • Hook in first 3 words (most scroll quickly)
  • Use emojis sparingly for B2C, avoid for B2B
  • Ask questions to increase engagement
  • Social proof performs well (X customers trust us)
  • Video: Hook in first 3 seconds

LinkedIn Ads

  • Professional tone, but not boring
  • Lead with value, not sales pitch
  • Industry-specific language builds credibility
  • Stats and data resonate with B2B audience
  • Thought leadership angle often outperforms direct sales

TikTok Ads

  • Casual, authentic tone (not corporate)
  • Hook in first 1-2 seconds
  • Trending sounds/formats increase reach
  • User-generated content style performs best
  • Strong CTA at the end

A/B Testing Strategy

Variables to Test

Headlines:

  • Question vs. Statement
  • Benefit-led vs. Feature-led
  • With numbers vs. Without
  • Short vs. Long
  • Emotional vs. Rational

Primary Text:

  • Short (1-2 sentences) vs. Long (paragraph)
  • Problem-focused vs. Solution-focused
  • First person vs. Second person
  • With social proof vs. Without
  • With urgency vs. Without

CTAs:

  • Direct ("Buy Now") vs. Soft ("Learn More")
  • Benefit-based ("Get Your Free Trial") vs. Action-based ("Start Now")

Testing Protocol

  • Test one variable at a time
  • Run for minimum 7 days or 1000 impressions
  • 95% statistical significance before declaring winner
  • Document all tests and results
  • Apply learnings to future campaigns

Example Output

Input: "Create Google Ads for a CRM software targeting small business owners"

Output:

CAMPAIGN: CRM-SMB-Search
TARGET: Small business owners, 5-50 employees
GOAL: Free trial signups

HEADLINES (30 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)

Features:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)

Social Proof:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)

CTAs:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)

DESCRIPTIONS (90 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)

RECOMMENDED PINNING:
- Pin "CRM Built for Small Biz" to Position 1
- Pin D1 to Position 1

Integration

Works well with:

  • keyword-cluster-builder - Find keywords to include in ad copy
  • competitive-ads-extractor - Analyze competitor ad strategies
  • landing-page-copywriter - Create matching landing page copy
  • social-media-analyzer - Measure ad performance

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How to use it

Copy the folder

Take nicepkg/ad-copy-generator from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

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