Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.
npx skills add https://github.com/nicepkg/ai-workflow --skill ad-copy-generator
Generate platform-optimized advertising copy with multiple variations for A/B testing.
| Platform | Ad Types | Key Constraints |
|----------|----------|-----------------|
| Google Ads | Search, Display, YouTube | Headlines 30 chars, Descriptions 90 chars |
| Meta (FB/IG) | Image, Video, Carousel, Stories | Primary text 125 chars, Headline 40 chars |
| LinkedIn | Sponsored Content, Message Ads, Text Ads | Intro 150 chars, Headline 70 chars |
| TikTok | In-Feed, TopView, Spark | Text 100 chars, CTA driven |
Generate 5 Google Ads variations for a project management SaaS targeting startups
Create Meta ad copy for a B2B lead generation campaign about [product]
Write LinkedIn ads for promoting a webinar about [topic]
Create an A/B test framework with 10 headline variations and 5 description variations for:
- Product: [description]
- Target: [audience]
- Goal: [conversions/awareness/leads]
- USP: [unique selling point]
CAMPAIGN: [Campaign Name]
TARGET AUDIENCE: [Description]
GOAL: [Conversions/Clicks/Awareness]
HEADLINES (15 required, 30 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props (5):
1. [Headline] (XX chars)
2. [Headline] (XX chars)
...
Features (5):
6. [Headline] (XX chars)
...
Social Proof (3):
11. [Headline] (XX chars)
...
CTAs (2):
14. [Headline] (XX chars)
15. [Headline] (XX chars)
DESCRIPTIONS (4 required, 90 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [Primary value prop + CTA] (XX chars)
D2: [Feature list + differentiator] (XX chars)
D3: [Social proof + urgency] (XX chars)
D4: [Backup generic] (XX chars)
RECOMMENDED PINNING:
- Pin H1 to Position 1: [Best headline]
- Pin D1 to Position 1: [Best description]
CAMPAIGN: [Campaign Name]
OBJECTIVE: [Traffic/Conversions/Lead Gen]
PLACEMENT: [Feed/Stories/Reels]
VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Primary Text (125 chars for above-fold):
[Copy that hooks immediately]
Headline (40 chars):
[Benefit-focused headline]
Description (30 chars, optional):
[Supporting text]
CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]
Full Primary Text (if needed):
[Expanded copy for longer format]
---
VARIATION 2:
[Same structure...]
A/B TEST RECOMMENDATION:
- Test 1: Headline A vs B (same primary)
- Test 2: Primary text short vs long
- Test 3: Different CTAs
CAMPAIGN: [Campaign Name]
FORMAT: [Single Image / Carousel / Video / Message]
AUDIENCE: [Job titles, industries, company size]
VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Introductory Text (150 chars for preview):
[Hook that resonates with professionals]
Full Intro (600 chars max):
[Expanded professional copy]
Headline (70 chars):
[Clear value proposition]
CTA: [Learn More / Download / Register / Request Demo]
---
VARIATION 2:
[Same structure...]
Headline: [Attention-grabbing statement]
Body: [Build interest with benefits]
Desire: [Create want with proof/urgency]
CTA: [Clear action step]
Problem: [State the pain point]
Agitate: [Make it worse/urgent]
Solution: [Your product as the answer]
Promise: [What you'll deliver]
Picture: [Paint the transformed state]
Proof: [Evidence it works]
Push: [Urgency to act now]
Before: [Current painful state]
After: [Desired future state]
Bridge: [Your solution gets them there]
Headlines:
Primary Text:
CTAs:
Input: "Create Google Ads for a CRM software targeting small business owners"
Output:
CAMPAIGN: CRM-SMB-Search
TARGET: Small business owners, 5-50 employees
GOAL: Free trial signups
HEADLINES (30 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)
Features:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)
Social Proof:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)
CTAs:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)
DESCRIPTIONS (90 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)
RECOMMENDED PINNING:
- Pin "CRM Built for Small Biz" to Position 1
- Pin D1 to Position 1
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Take nicepkg/ad-copy-generator from the repository into ~/.claude/skills for personal
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