22 Personal Brand Context Global

Personal Brand Context (Global Foundation)

> Foundation skill for the GLOBAL personal brand cluster — runs BEFORE every other global PB skill (23-28). Creates .agents/personal-brand-context-global.md with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.

>

> Parallel to product-marketing-context-global: That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

For newbies

Who is this skill for?

| Audience | Concrete example |

|----------|------------------|

| Founder / CEO going global | Building thought leadership outside home market |

| Coach / Consultant selling internationally | English-speaking course buyers, global cohorts |

| Creator / KOL with global audience | Targeting US/EU viewers, brand deals in USD/EUR |

| Agency onboarding international personal brand client | Need region-tagged context once, reuse everywhere |

Who is this NOT for?

• Vietnam-only personal brand -> Use 22-personal-brand-context (VN foundation) instead
• Company / product brand -> Use product-marketing-context-global
• Single piece of content -> Use 05-ad-copy-global or 04-script-video-global directly
• Person who has not decided to build a personal brand yet -> Brainstorm first; no context file needed yet

30-second pre-read

This skill produces ONE region-tagged file (.agents/personal-brand-context-global.md) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.

3 common errors

• Picking variant by passport, not by audience — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
• Mixing audience role inside a region — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.
• Skipping story arc — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important.

Why do you need this skill?

Without this file, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills.

With .agents/personal-brand-context-global.md:

• Answer ONCE at brand setup
• Every PB skill reads it automatically -> straight to work
• Region defaults (currency, platforms, regulations) propagate everywhere
• Reference images, face refs, logos, palettes, and backgrounds are labeled once and reused correctly
• Story arc + brand voice stay consistent across content, ads, AI avatar, scripts
• Save ~70% of session-setup time

Workflow

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Declare primary role (Founder / Coach / Creator)
Step 4: Collect info per variant (13+ sections, role-specific defaults)
Step 5: Create file `.agents/personal-brand-context-global.md`

Step 1: Check existing file

Check whether .agents/personal-brand-context-global.md already exists.

• If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
• If it does not exist -> proceed to Step 2.

Step 2: Choose region variant

Ask the user one question: "Which region is your PRIMARY audience: US, EU, SEA, or LATAM?"

Decision tree

Where does your PRIMARY audience live?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC, LinkedIn/X/TikTok/YouTube)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, LinkedIn/Substack/Instagram)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD/local, PDPA, LinkedIn/TikTok/LINE)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD/local, LGPD, WhatsApp/Instagram/TikTok)
    |-- Vietnam only
    |       --> Use `22-personal-brand-context` (VN foundation)
    |-- Multi-region
            --> Pick LARGEST audience as primary; note secondary in section 12

Detection logic

• User says explicitly ("my audience is US founders") -> load matching variant
• User vague ("I post in English") -> ask which country gives the most engagement / revenue
• Multi-region -> pick PRIMARY region; add secondary regions in section 12 (KPIs / goals)

Step 3: Declare primary role

Inside the chosen region variant, ask: "Are you primarily a Founder/CEO, a Coach/Consultant, or a Creator/KOL?"

| Role | Best for | Distinguishing trait |

|------|----------|---------------------|

| Founder | CEO, Co-founder, Startup/SME owner | Personal brand serves the COMPANY (B2B leads, deal flow, talent) |

| Coach | Consultant, Mentor, Trainer, Course creator | Personal brand IS the product (revenue from courses, coaching, programs) |

| Creator | YouTuber, TikToker, KOL, Podcaster, Streamer | Audience-first; revenue from brand deals + own products |

Multi-role (e.g. founder who also creates content) -> pick MAIN role; note secondary in section 1 (Profile).

Step 4: Collect info per variant

After choosing region + role, read the matching variant file in variants/ and walk through each section:

• Brief explanation — what this section captures and why it matters
• Ask 1-3 questions — one section at a time, NEVER all at once
• Confirm — read back; user confirms
• Move to next section

Notes:

• Every variant has 13+ sections (matches VN structure plus Visual Asset Inventory)
• Visual Asset Inventory is required so design/avatar skills know which image is style, face, logo, palette, or background
• All 4 variants share the same skeleton; DEFAULTS, EXAMPLES, and REGIONAL NOTES change per region
• Inside each section, role-specific guidance is split for Founder / Coach / Creator
• Region cues: currency, platform list, regulation pointer, cultural notes, regional examples

Variant summary:

• variants/01-us.md — USD, FTC, LinkedIn/X (founder), LinkedIn/YouTube (coach), TikTok/IG/YouTube (creator). Examples: Naval, Hormozi, MrBeast.
• variants/02-eu.md — EUR, GDPR + EU AI Act, LinkedIn/Xing (DACH), Substack newsletter culture. Examples: Daniel Ek, Felicia Hogendorf, Khaby Lame.
• variants/03-sea.md — USD/SGD/MYR/IDR/THB/PHP, PDPA, LinkedIn for B2B, TikTok-heavy creators, LINE in Thailand. Examples: Anthony Tan, Vannia Wirawan, Mae Fah Luang.
• variants/04-latam.md — USD/BRL/MXN/ARS/COP, LGPD, WhatsApp Business critical for coaches, Instagram + TikTok for creators. Examples: David Velez, Alex Cavoukian, Luisa Fernanda W.

Step 5: Create the file

Save to .agents/personal-brand-context-global.md (create the .agents/ folder if missing).

# Personal Brand Context (Global) — [Full name]

> Region variant: [US / EU / SEA / LATAM]
> Primary role: [Founder / Coach / Creator]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent

---

[13+ sections following the chosen variant + role, including Visual Asset Inventory]

How other PB skills use this file

In every global PB skill (23-personal-brand-strategy-global, 24-ai-avatar-production-global, 25-28-*), add this block under "Collect info":

## Collect info

### Step 0: Check personal brand context

Check whether `.agents/personal-brand-context-global.md` exists:
- **Yes** -> Read everything; pull region / role / niche / audience / voice / story. Do NOT re-ask.
- Also pull visual identity + visual asset inventory for design/avatar prompts. Do NOT re-ask image roles if the file already labels them.
- **No**  -> Suggest user run `22-personal-brand-context-global` first.
  If user wants to continue anyway, ask 2-3 minimum questions about identity + region.

Skills that will read this file:

• 23-personal-brand-strategy-global — Personal brand strategy
• 24-ai-avatar-production-global — AI avatar production (needs voice + visual identity)
• 25-* through 28-* — All other global PB skills

Quality checklist

Before finishing:

• [ ] File saved at .agents/personal-brand-context-global.md
• [ ] Region variant tagged at the top (US / EU / SEA / LATAM)
• [ ] Primary role declared (Founder / Coach / Creator)
• [ ] All 13+ sections completed (or at least core: 1, 2, 3, 4, 5, 6, 7, 8A, 11, 12)
• [ ] Visual Asset Inventory completed: style refs, face refs, logo, palette, background, missing assets
• [ ] Currency format matches region ($ / € / S$ / R$ / etc.)
• [ ] Story arc (section 5) has 3 chapters: Origin / Turning point / Current — NOT just "I am good at X"
• [ ] Brand voice (section 7) has BOTH a sample line you would say AND a line you would NEVER say
• [ ] North Star (section 3) is concrete and measurable
• [ ] KPIs (section 12) match role (B2B leads for founder, course MRR for coach, follower/deal floor for creator)
• [ ] Regulation acknowledged (FTC/GDPR/PDPA/LGPD per region) in section 9 or 11
• [ ] Last-updated date present

Related skills

• product-marketing-context-global — Global product foundation (parallel to this skill)
• 22-personal-brand-context — Vietnam personal brand foundation (parallel)
• 23-personal-brand-strategy-global — Reads this file first
• 24-ai-avatar-production-global — Needs brand voice + visual identity from this file

*Global PB Foundation Skill | Over Powers Agency | v1.1.0*