04 Script Video

Script Video

Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

• .agents/product-marketing-context.md (marketing san pham)
• .agents/personal-brand-context.md (personal brand)

Quyet dinh mode:

• Chi co product-marketing-context.md → MODE A (mac dinh, hanh vi cu — sections ben duoi)
• Chi co personal-brand-context.md → MODE B (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
• Co ca 2 → HOI 1 cau: "Ban dang viet video ban san pham hay xay personal brand?"
• Khong co → De xuat tao context phu hop (chay skill product-marketing-context hoac 22-personal-brand-context truoc)

Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

• San pham / dich vu gi? Mo ta ngan, USP chinh, gia (neu co).
• Nền tang + thoi luong mong muon? TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s.
• Doi tuong muc tieu? Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
• Goc do noi dung? TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

Nguyen tac cot loi

5 loai hook (3 giay dau)

| # | Loai hook | Cong thuc | Vi du |

|---|-----------|-----------|-------|

| 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" |

| 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" |

| 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" |

| 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" |

| 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" |

Quy tac chon hook:

• TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
• MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
• BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

Cau truc script theo timestamp

Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):

| Timestamp | Phan | Noi dung | Ti le |

|-----------|------|----------|-------|

| [0–3s] | Hook | Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than. | 10% |

| [3–10s] | Van de / Cau chuyen | Dien ta noi dau, tinh huong — nguoi xem thay minh trong do. | 25% |

| [10–20s] | Giai phap / Gia tri | Gioi thieu san pham/dich vu nhu cach giai quyet van de. | 30% |

| [20–28s] | Bang chung | Ket qua, review, so lieu, truoc/sau. | 25% |

| [28–30s] | CTA | Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan". | 10% |

Dieu chinh theo thoi luong

| Thoi luong | Hook | Van de | Giai phap | Bang chung | CTA |

|------------|------|--------|-----------|------------|-----|

| 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s |

| 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s |

| 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s |

| 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

6 cong thuc hook chuyen nghiep

> Ap dung tu social-media-skills/hook-generator — da adapt cho thi truong VN.

Moi hook gom 2 dong: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu.

| # | Kieu hook | Cong thuc | Vi du VN |

|---|-----------|-----------|----------|

| 1 | Con so dan dau | Mo bang so lieu cu the, bat ngo | "97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam" |

| 2 | Nguoc doi | Noi dieu pho bien roi lat nguoc | "Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x" |

| 3 | Bien doi ca nhan | Truoc vs Sau voi con so | "6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach" |

| 4 | Muon uy tin | Nhac ten thuong hieu, nguoi noi tieng, cong cu | "ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet" |

| 5 | Thu nhan | Chia se sai lam, mat mat | "Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat" |

| 6 | Du bao tuong lai | Dieu sap thay doi ma it nguoi biet | "TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan" |

Quy tac hook:

• Khong bao gio mo bang "Toi" — dung "Ban", "Day", con so, hoac ten nguoi/brand
• Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc
• Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat
• Chon kieu hook phu hop tang pheu: TOFU (1,2,6), MOFU (3,4), BOFU (5,3)

Reverse-engineer video viral (tham khao)

> Hoc tu video doi thu/KOL de viet script tot hon — KHONG copy.

Khi user cung cap link video tham khao (TikTok, Reels, YouTube Shorts):

• Phan tich cau truc: Hook (may giay?), so diem chinh (2 hay 3?), CTA kieu gi?
• Rut ky thuat: Goc quay, nhip cat, text overlay style, am nhac
• Adapt cho brand: Giu cau truc + ky thuat, thay noi dung bang san pham/dich vu cua user
• Khong copy loi thoai — chi hoc pattern, viet lai bang giong van brand

Quy tac viet script

• 1 y chinh duy nhat — khong noi 2 dieu trong 1 video.
• Ngon ngu noi — viet nhu dang noi chuyen, khong viet van.
• Cau ngan — toi da 15 tu/cau. Cau dai = nguoi xem luot.
• Transition ro rang — ghi chi dan chuyen canh trong script.
• Text overlay bat buoc — ghi ro noi dung text hien tren man hinh.
• Khong dung nhac nen co ban quyen — chi dung nhac trending hoac royalty-free.
• Toi da 2 diem chinh — 3 diem = qua nhieu, nguoi xem khong nho.
• Khong ket luan ho — de su that/so lieu tu noi len.

Personal Brand Mode

> Mode nay tu dong kich hoat khi co .agents/personal-brand-context.md. Doc context file truoc — lay: niche, audience ca nhan, story arc, brand voice.

Khac biet cot loi voi mode SP (MODE A)

| Yeu to | Mode A (San pham) | Mode B (Personal brand) |

|--------|-------------------|------------------------|

| Goal video | Sell / Convert | Build trust + Authority |

| Hook angle | Pain point san pham | Personal experience / Industry insight |

| CTA | "Inbox/Comment" mua hang | Soft CTA: "Ban nghi sao?", "Follow them" |

| Story | Customer story | Founder/Coach story (chinh ban) |

| Trust signal | Reviews, USP | Personal track record, contrarian view |

| Tone | Selling-focused | Conversational, vulnerable, authoritative |

4 hook personal brand (khac 5 hook san pham)

| # | Loai hook | Cong thuc | Vi du VN |

|---|-----------|-----------|---------|

| 1 | Personal confession | Mo dau bang loi sai / that bai cua chinh ban | "Toi da mat 200 trieu vi sai 1 quyet dinh tuan truoc. Day la bai hoc." |

| 2 | Contrarian take | Phan bac dieu da so tin | "Moi nguoi noi nen scale nhanh. Toi da nay scale cham — va day la ly do." |

| 3 | Behind the scene | Cho thay phan it nguoi thay | "Toi 5h sang khi build startup nay. Day la what no one tells you." |

| 4 | Industry truth | Kien thuc nganh khong ai noi | "Sau 10 nam lam tu van, day la 3 dieu agency khong bao gio noi voi ban." |

Cau truc script Personal Brand 30s

| Time | Noi dung | Goal |

|------|----------|------|

| 0-3s | Hook personal brand (1 trong 4 loai tren) | Stop scroll bang ca nhan |

| 3-10s | Setup: ai noi, hoan canh | Establish credibility |

| 10-22s | Insight chinh / story turning point | Deliver value |

| 22-28s | Lesson hoc duoc / framework | Pay off the hook |

| 28-30s | Soft CTA: "Ban tung gap chua?", "Follow them" | Build community, NOT sell |

QA Score Personal Brand (10 tieu chi)

Khac voi QA san pham. 10 tieu chi × 10 diem:

• Authenticity (co bua dat khong?)
• Personal vulnerability (co share that bai/loi sai?)
• Industry insight (co kien thuc moi nguoi can?)
• Hook personal angle (1 trong 4 loai tren)
• Story arc clear (setup → turning point → lesson)
• Brand voice consistency (match personal-brand-context.md)
• Soft CTA appropriate (KHONG hard sell)
• Disclosure neu dung AI avatar
• Niche relevance (khop voi niche dang chon)

10. Repurpose-able (co cat ra short clip duoc khong?)

Score guide: 90+ Xuat sac, 70-89 Tot, 50-69 Can fix, <50 Lam lai.

Khi nao KHONG dung Personal Brand Mode

• User chi co product context, KHONG co personal brand context → dung mode A
• Video ads chay tien (ad copy ban hang) → dung skill 05 thay
• Tutorial / how-to thuan tuy → mode A van phu hop

Cau truc ket qua

Thong tin chung

# Script Video: [Ten san pham/chien dich]
Ngay tao: [YYYY-MM-DD]
Nen tang: [TikTok / Reels / YouTube Shorts]
Thoi luong: [Xs]
Tang pheu: [TOFU / MOFU / BOFU]
Doi tuong: [Mo ta ngan]
Goc do: [Tham khao content-angles.md]

Ban A — [Ten goc do / Hook chinh]

| Timestamp | Loi thoai | Hinh anh / Hanh dong | Text overlay | Am thanh |

|-----------|-----------|---------------------|-------------|----------|

| [0–3s] | "[Hook — viet nguyen van]" | [Mo ta canh quay: goc may, chu the, hanh dong] | [Text hien tren man hinh] | [Nhac nen / sound trending] |

| [3–10s] | "[Van de — viet nguyen van]" | [Chuyen canh: transition type + canh moi] | [Text overlay] | [Tiep tuc / doi nhac] |

| [10–20s] | "[Giai phap — viet nguyen van]" | [Hanh dong: demo san pham, B-roll, close-up] | [Text overlay] | |

| [20–27s] | "[Bang chung — viet nguyen van]" | [Truoc/sau, review, so lieu tren man hinh] | [Text overlay ket qua] | |

| [27–30s] | "[CTA — viet nguyen van]" | [Tro tay, chi link, quay lai san pham] | "[CTA text lon, ro]" | |

Ban B — [Ten goc do / Hook chinh]

_(Cung cau truc bang nhu ban A, khac goc do hoac hook)_

| Timestamp | Loi thoai | Hinh anh / Hanh dong | Text overlay | Am thanh |

|-----------|-----------|---------------------|-------------|----------|

| [0–3s] | "[Hook khac — viet nguyen van]" | [Goc quay khac] | [Text overlay khac] | |

| ... | ... | ... | ... | ... |

So sanh 2 ban

| Yeu to | Ban A | Ban B |

|--------|-------|-------|

| Loai hook | [VD: Cau hoi] | [VD: Ket qua truoc] |

| Cam xuc chinh | [VD: To mo] | [VD: Bat ngo] |

| CTA | [VD: Nhan tin ngay] | [VD: Comment de nhan] |

| Do kho quay | [De / Trung binh / Kho] | [De / Trung binh / Kho] |

| Phu hop test | [Cold audience] | [Warm audience] |

Huong dan quay ky thuat

Thiet bi

| Hang muc | Khuyen dung | Thay the |

|----------|------------|---------|

| May quay | iPhone 13+ / Samsung S22+ | Dien thoai co 4K |

| Chan may | Tripod co kep dien thoai | Ke sach, tu do |

| Anh sang | Ring light 26cm hoac den softbox | Quay canh cua so, anh sang tu nhien |

| Am thanh | Mic cai ao Boya BY-M1 | Mic tren dien thoai (phong yen tinh) |

| Phan mem edit | CapCut (free) | VN Editor, InShot |

Checklist truoc khi quay

• [ ] Tat thong bao dien thoai
• [ ] Lau camera
• [ ] Kiem tra anh sang — khong nguoc sang
• [ ] Test am thanh — thu 5 giay roi nghe lai
• [ ] Chon ti le khung hinh: 9:16 (doc) cho TikTok/Reels/Shorts
• [ ] Dat may ngang tam mat hoac hoi cao hon
• [ ] Doc script 2 lan truoc khi quay

Phong cach quay theo loai noi dung

| Phong cach | Mo ta | Phu hop |

|------------|-------|---------|

| Talking head | Noi thang vao camera, close-up mat | Hook cau hoi, giao duc, review |

| POV | Camera = mat nguoi xem, khong thay mat nguoi quay | Tinh huong, trai nghiem |

| B-roll + voiceover | Quay san pham/khong gian, ghep giong noi sau | Demo san pham, behind-the-scenes |

| Truoc/sau | Chia doi man hinh hoac chuyen canh | Bang chung, ket qua |

| Green screen | Dung anh/video nen, nguoi noi phia truoc | Phan tich, binh luan, so sanh |

Caption va Hashtag

Caption

[Dong 1 — hook lai noi dung video, toi da 125 ky tu]
[Dong 2 — bo sung gia tri hoac context]
[Dong 3 — CTA: "Save lai de lam theo" / "Tag ban be can biet"]
.
.
.
[Hashtag block]

Chien luoc hashtag

| Nhom | So luong | Vi du |

|------|---------|-------|

| Trending / Viral | 1–2 | #xuhuong, #viral |

| Nganh / Niche | 2–3 | #skincare, #spadanang, #lamdep |

| Thuong hieu | 1 | #TenThuongHieu |

| Long-tail | 1–2 | #cachtridamunhieunam, #reviewspadanang |

Tong: 5–8 hashtag. Khong spam 20–30 hashtag — giam reach.

Viral Score — Du doan hieu qua

Cham diem 5 yeu to, moi yeu to 1–5 diem:

| Yeu to | Tieu chi | Diem |

|--------|----------|------|

| Hook strength | 3 giay dau co gay to mo khong? Co ly do de o lai khong? | /5 |

| Save potential | Nguoi xem co muon luu lai xem sau khong? (tips, huong dan, cong thuc) | /5 |

| Share trigger | Co ly do de chia se cho nguoi khac khong? (hai, dong cam, huu ich) | /5 |

| Completion pull | Nguoi xem co muon xem het khong? Co suspense/payoff khong? | /5 |

| Comment bait | Co gi de nguoi xem binh luan khong? (cau hoi, tranh luan, tag ban) | /5 |

| Tong diem | Danh gia | Hanh dong |

|-----------|---------|----------|

| 20–25 | Tiem nang viral cao | Chay ngay, do budget ads |

| 15–19 | Kha | Chay A/B test, theo doi 24h dau |

| 10–14 | Trung binh | Can chinh hook hoac CTA |

| <10 | Yeu | Viet lai — khong nen chay |

QA Score — Kiem tra truoc khi giao

> Ap dung tu social-media-skills/reels-scripting — QA gate 95/100.

Cham diem script theo 10 tieu chi, moi tieu chi 10 diem. Chi giao khi dat ≥ 85/100.

| # | Tieu chi | 10 diem | 0 diem |

|---|----------|---------|--------|

| 1 | Hook trong 3s | Co hook ro, khong gioi thieu ban than | Mo bang "Xin chao, hom nay minh se..." |

| 2 | Hook ≤ 50 ky tu | Dong 1 ngan, dam, du nghia | Dong 1 dai, cat giua y |

| 3 | 1 y chinh duy nhat | Toan bo script phuc vu 1 message | Nhieu y lan man |

| 4 | Toi da 2 diem chinh | 2 diem ro rang, de nho | 3+ diem, qua nhieu thong tin |

| 5 | Ngon ngu noi | Doc len tu nhien, nhu dang noi chuyen | Viet van, cung nhac |

| 6 | Cau ≤ 15 tu | Moi cau ngan gon | Co cau dai >15 tu |

| 7 | CTA cu the | "Nhan tin ngay", "Comment [TU KHOA]" | "Tim hieu them", "Lien he" |

| 8 | Thoi luong phu hop | Script doc het trong thoi luong da chon | Qua dai hoac qua ngan |

| 9 | Khong mo bang "Toi" | Mo bang "Ban", "Day", con so, brand | Dong dau tien la "Toi..." |

| 10 | Co huong dan quay | Goc quay, hanh dong, text overlay ro | Chi co loi thoai, khong co visual |

| Tong diem | Danh gia | Hanh dong |

|-----------|---------|----------|

| 95–100 | Xuat sac | Giao ngay |

| 85–94 | Tot | Giao duoc, ghi chu cai thien |

| 70–84 | Trung binh | Chinh lai truoc khi giao |

| < 70 | Yeu | Viet lai |

Lien ket skill lien quan

• 05-copy-quang-cao — Dung copy ads de boost video co hieu suat tot
• 06-brief-ugc-egc — Gui script nay cho creator quay theo brief
• 01-lich-noi-dung — Xep lich dang video theo ke hoach noi dung
• 09-insight-khach-hang — Lay noi dau, mong muon cua khach de viet hook chinh xac

Checklist chat luong

Kiem tra truoc khi giao script:

• [ ] Co 2 ban A/B voi hook khac nhau
• [ ] Hook nam trong 3 giay dau, khong gioi thieu ban than
• [ ] Moi cau toi da 15 tu, ngon ngu noi
• [ ] Co chi dan hinh anh/hanh dong cho tung timestamp
• [ ] Co text overlay cho moi phan
• [ ] CTA cu the, hanh dong duoc (khong chung chung "tim hieu them")
• [ ] Thoi luong phu hop nen tang da chon
• [ ] Co huong dan quay ky thuat (thiet bi, anh sang, goc quay)
• [ ] Co caption + hashtag
• [ ] Co viral score danh gia
• [ ] Khong co nhac co ban quyen trong script
• [ ] Goc do noi dung phu hop tang pheu (TOFU/MOFU/BOFU)