01 Lich Noi Dung Agent Skill

Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.

3k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

519

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/minhnv0807/ai-business-skills --skill 01-lich-noi-dung

The instruction itself

23 sections, as written by the author

Lich Noi Dung

Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

San pham / dich vu gi? Nganh hang, USP chinh, muc gia.
Dang co kenh nao? Liet ke kenh (TikTok, FB, IG, Zalo, Email, Blog), so follower/subscriber hien tai.
Muc tieu thang nay la gi? Tang follower / tang mess / tang don / ra mat san pham / chien dich Tet?
Nguon luc content? May nguoi lam content? Co quay video duoc khong? Co san UGC/testimonial khong?

Nguyen tac xay lich noi dung

1. Quy tac phan bo pheu (Funnel Distribution)

|-----------|-------|----------|--------------|

> Tham khao chi tiet goc do noi dung tai references/content-angles.md.

2. Content Pillar Balance

Moi thuong hieu can 3–5 pillar. Kiem tra balance moi tuan.

| Pillar | Ti le khuyen nghi | Kiem tra tuan nay |

|--------|-------------------|-------------------|

| Giao duc (Education) | 30–35% | [so bai] / [tong bai] = [%] |

| Cam hung (Inspiration) | 20–25% | [so bai] / [tong bai] = [%] |

| Giai tri (Entertainment) | 20–25% | [so bai] / [tong bai] = [%] |

| Ban hang (Selling) | 10–15% | [so bai] / [tong bai] = [%] |

| Cong dong (Community) | 5–10% | [so bai] / [tong bai] = [%] |

Quy tac: Neu 1 pillar lech qua 10% so voi khuyen nghi → dieu chinh tuan sau.

3. Source Type Mix

| Loai noi dung | Ti le | Mo ta |

|---------------|-------|-------|

| FGC (Founder Generated) | 25–30% | Founder/chuyen gia tu lam — trust cao nhat |

| Brand Content | 30–35% | Noi dung thuong hieu chinh thuc |

| UGC (User Generated) | 20–25% | Khach hang tu tao — social proof |

| EGC (Employee Generated) | 10–15% | Nhan vien chia se — authentic |

Content Matrix — Y tuong noi dung tu dong

> Ap dung tu social-media-skills/content-matrix (Justin Welsh method) — adapt cho VN.

Ghep content pillar cua brand voi 8 dinh dang de tao 24–40 y tuong cung luc.

8 dinh dang content

|---|-----------|-------|-------|

Cach dung

Lay 3–5 content pillar cua brand (tu product-marketing-context hoac hoi user)
Tao bang: pillar (hang) x 8 dinh dang (cot) = 24–40 y tuong
Moi o ghi tieu de cu the — khong ghi chung chung ("Marketing" ❌, "3 cach giam CPMess duoi 25K" ✅)
Chon 15 y tuong tot nhat → dien vao lich noi dung tuan

Template content matrix

| Pillar \ Dinh dang | Huong dan | Truyen cam hung | Phan tich | Nguoc doi | Quan sat | X vs Y | Hien tai vs TL | Danh sach |
|---------------------|----------|-----------------|-----------|-----------|---------|--------|----------------|-----------|
| [Pillar 1] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 2] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 3] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 4] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |

> Tip: Chay content matrix 1 lan/thang → co san 32+ y tuong. Khong bao gio het chu de.

Content Repurposing Matrix

Quy tac 1:7 — moi noi dung goc tao ra it nhat 7 phien ban:

Bang repurposing

|-----|-------------|-----------|---------------|---------------------|--------------------|

| 6 | | Bai blog SEO | Website | 800–1500 tu | 1–2h |

Quy trinh repurpose

Ngay 1: Quay/viet noi dung goc
Ngay 1: Cat clip ngan (3 clip, 45 phut)
Ngay 2: Lam carousel + quote card (45 phut)
Ngay 2: Viet blog tu noi dung goc (1–2h)
Ngay 3: Gui email newsletter (30 phut)
Ngay 3–7: Dang rai cac phien ban theo lich

Thoi gian dang toi uu — Vietnam

Gio vang theo kenh (UTC+7)

|------|---------|-------|----------|---------|

| TikTok | 6:30–8:00, 11:30–13:00, 19:00–21:30 | 9:00–11:00, 19:00–22:00 | 10:00–12:00, 19:00–22:00 | Peak: 20:00–21:00 |

| Facebook | 7:00–8:30, 11:00–13:00, 19:00–21:00 | 8:00–10:00, 19:00–21:00 | 9:00–11:00, 19:00–21:00 | Peak: 12:00, 20:00 |

| Instagram | 7:00–9:00, 12:00–14:00, 18:00–20:00 | 9:00–11:00, 18:00–20:00 | 10:00–12:00 | Peak: 12:00–13:00 |

| YouTube | 17:00–20:00 | 14:00–17:00 | 14:00–17:00 | Video dai — cuoi tuan tot hon |

Mua cao diem Vietnam

| Thoi diem | Ghi chu | Dieu chinh |

|-----------|---------|------------|

| Tet Nguyen Dan (T1–T2) | CPM tang 30–50%, engagement tang | Tang content tru Tet, len lich truoc 2 tuan |

| 8/3 + 20/10 | Nganh Beauty, F&B tang manh | Chay chien dich truoc 1 tuan |

| Black Friday (T11) | E-commerce, courses | CPM tang 20–30% |

| Back to school (T8–T9) | Education, edtech | Content giao duc tang |

| He (T6–T8) | F&B, du lich, giai tri | Tang content giai tri, lifestyle |

AI Content Scoring

Cham diem moi content truoc khi dang (thang diem 10):

|----------|----------|-------------|-----------------|

Nguong dang:

8–10: Dang ngay, co the boost paid
6–7.9: Dang duoc, can chinh sua nhe
4–5.9: Can viet lai hook hoac CTA
<4: Khong dang, lam lai

Template lich noi dung tuan

Tuan [so] — [ngay bat dau] den [ngay ket thuc]

|------|-----|------|----------|-----------|-----------|--------|--------|-----------------|-----|-------------|----------|------------|

| [ngay] | T3 | TikTok | 12:00 | Video 15s | TOFU | Giai tri | [chu de] | [hook] | [CTA] | EGC | [ten] | |

| [ngay] | T4 | TikTok | 20:00 | Video 30s | MOFU | Cam hung | [chu de] | [hook] | [CTA] | UGC | [ten] | |

| [ngay] | T5 | TikTok | 12:00 | Video 15s | TOFU | Giao duc | [chu de] | [hook] | [CTA] | FGC | [ten] | |

| [ngay] | T6 | TikTok | 20:00 | Video 30s | TOFU | Giai tri | [chu de] | [hook] | [CTA] | EGC | [ten] | |

| [ngay] | T7 | TikTok | 20:00 | Video 30s | MOFU | Cam hung | [chu de] | [hook] | [CTA] | UGC | [ten] | |

| [ngay] | T7 | Instagram | 18:00 | Reels | TOFU | Giai tri | [chu de] | [hook] | [CTA] | FGC | [ten] | |

| [ngay] | CN | TikTok | 20:00 | Video 15s | TOFU | Giao duc | [chu de] | [hook] | [CTA] | FGC | [ten] | |

Kiem tra balance tuan

|----------|----------|---------|-------------|

| Pheu: TOFU | 40% (6 bai) | [so] | Co / Khong |

| Pheu: MOFU | 35% (5 bai) | [so] | |

| Pheu: BOFU | 15% (2 bai) | [so] | |

| Pheu: Retention | 10% (2 bai) | [so] | |

| Pillar: Giao duc | 30–35% | [so] | |

| Pillar: Cam hung | 20–25% | [so] | |

| Pillar: Giai tri | 20–25% | [so] | |

| Pillar: Ban hang | 10–15% | [so] | |

| Pillar: Cong dong | 5–10% | [so] | |

| Source: FGC | 25–30% | [so] | |

| Source: Brand | 30–35% | [so] | |

| Source: UGC | 20–25% | [so] | |

| Source: EGC | 10–15% | [so] | |

Tan suat dang khuyen nghi theo kenh

|------|-----------|-------------|--------|---------|

Cross-reference

| Khi can | Goi skill |

|---------|-----------|

| Script cho video TikTok trong lich | 04-script-video |

| Copy cho bai dang Facebook | 05-copy-quang-cao |

| Brief cho UGC/EGC trong lich | 06-brief-ugc-egc |

| Insight de chon chu de | 09-insight-khach-hang |

| Ke hoach tong the (lich nam trong do) | 00-ke-hoach-mkt |

Checklist chat luong

Truoc khi giao lich noi dung, kiem tra:

[ ] Du 15 bai/tuan tro len (hoac dung tan suat user yeu cau)
[ ] Ti le pheu cong dung: TOFU 40% + MOFU 35% + BOFU 15% + Retention 10%
[ ] Content pillar balance — khong lech qua 10%
[ ] Source type mix — co du FGC, Brand, UGC, EGC
[ ] Moi bai co hook/headline cu the — khong de trong
[ ] Moi bai co CTA ro rang
[ ] Gio dang theo gio vang Vietnam (UTC+7)
[ ] Khong dang 2 bai cung kenh cung gio
[ ] Content repurposing — moi noi dung goc co it nhat 3 phien ban
[ ] Zalo OA khong qua 3 broadcast/tuan
[ ] Email khong qua 2 email/tuan (tru chuoi welcome)
[ ] Co cot nguoi thuc hien va trang thai
[ ] AI Content Score >= 6 cho moi bai

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How to use it

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