Strategic Storytelling

Strategic Narrative

When This Skill Activates

Claude uses this skill when:

• Writing product pitches
• Creating presentations
• Framing features as stories
• Building product narratives

Core Frameworks

1. Strategic Narrative Structure (Source: Andy Raskin)

Five-Act Structure:

• Old World - How things used to be
• Insight - What changed (why now?)
• New World - What's now possible
• Stakes - Win big or lose
• Your Role - How you help them win

Example:

# Pitch: [Product]

## Act 1: Old World
"For years, teams coordinated through email..."

## Act 2: Insight
"But remote work changed everything. What worked in office doesn't work distributed."

## Act 3: New World
"Now, the best teams coordinate in real-time, asynchronously..."

## Act 4: Stakes
"Companies that figure this out will attract best talent and move faster. Those that don't will lose to competitors."

## Act 5: Your Role
"That's where [Product] comes in. We help teams..."

Action Templates

Template: Product Pitch

# [Product Name]: [Tagline]

## The Old World (Problem)
[How things used to work, pain points]

## The Insight (Why Now)
[What changed that makes this possible/necessary now]

## The New World (Vision)
[What's now possible, the opportunity]

## The Stakes (Urgency)
[Win big or lose - why this matters]

## Our Solution (Product)
[How we help you win in the new world]

## Proof
- [Metric/testimonial]
- [Metric/testimonial]

## Next Steps
[Clear call to action]

Quick Reference

📖 Storytelling Checklist

Structure:

• [ ] Old world (relatable problem)
• [ ] Insight (why now)
• [ ] New world (vision)
• [ ] Stakes (urgency)
• [ ] Solution (your product)

Delivery:

• [ ] Customer is hero (not product)
• [ ] Emotional + logical
• [ ] Concrete examples
• [ ] Clear next steps

Key Quotes

Andy Raskin:

> "The best product stories make the customer the hero, not your product."

Nancy Duarte:

> "The audience doesn't need to tune themselves to you—you need to tune your message to them."