Strategic Storytelling Skill for Claude
Crafts product narratives using Andy Raskin's strategic narrative structure and Nancy Duarte's presentation frameworks. Use when writing pitches, creating presentations, framing features as stories, or building compelling product narratives.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/menkesu/awesome-pm-skills --skill strategic-storytellingThe instruction itself
9 sections, as written by the authorStrategic Narrative
When This Skill Activates
Claude uses this skill when:
- Writing product pitches
- Creating presentations
- Framing features as stories
- Building product narratives
Core Frameworks
1. Strategic Narrative Structure (Source: Andy Raskin)
Five-Act Structure:
- Old World - How things used to be
- Insight - What changed (why now?)
- New World - What's now possible
- Stakes - Win big or lose
- Your Role - How you help them win
Example:
# Pitch: [Product]
## Act 1: Old World
"For years, teams coordinated through email..."
## Act 2: Insight
"But remote work changed everything. What worked in office doesn't work distributed."
## Act 3: New World
"Now, the best teams coordinate in real-time, asynchronously..."
## Act 4: Stakes
"Companies that figure this out will attract best talent and move faster. Those that don't will lose to competitors."
## Act 5: Your Role
"That's where [Product] comes in. We help teams..."
Action Templates
Template: Product Pitch
# [Product Name]: [Tagline]
## The Old World (Problem)
[How things used to work, pain points]
## The Insight (Why Now)
[What changed that makes this possible/necessary now]
## The New World (Vision)
[What's now possible, the opportunity]
## The Stakes (Urgency)
[Win big or lose - why this matters]
## Our Solution (Product)
[How we help you win in the new world]
## Proof
- [Metric/testimonial]
- [Metric/testimonial]
## Next Steps
[Clear call to action]
Quick Reference
📖 Storytelling Checklist
Structure:
- [ ] Old world (relatable problem)
- [ ] Insight (why now)
- [ ] New world (vision)
- [ ] Stakes (urgency)
- [ ] Solution (your product)
Delivery:
- [ ] Customer is hero (not product)
- [ ] Emotional + logical
- [ ] Concrete examples
- [ ] Clear next steps
Key Quotes
Andy Raskin:
> "The best product stories make the customer the hero, not your product."
Nancy Duarte:
> "The audience doesn't need to tune themselves to you—you need to tune your message to them."
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How to use it
Take menkesu/strategic-storytelling from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.