Launch Execution Skill for Claude

Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.

661 tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

385

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/menkesu/awesome-pm-skills --skill launch-execution

The instruction itself

11 sections, as written by the author

The Launch Playbook

When This Skill Activates

Claude uses this skill when:

Launching new features or products
Writing announcement copy
Creating marketing materials
Positioning product in market

Core Frameworks

1. April Dunford's Positioning Framework

Five Components:

Who it's for (target customer)
What it is (category)
What alternatives exist (competitors)
Unique value (differentiation)
Why it matters (proof points)

2. Launch Announcement Structure

# [Feature Name]: [One-line value prop]

## The Problem
[What pain does this solve?]

## The Solution
[How does this feature work?]

## Why It Matters
[Customer benefits, not features]

## Get Started
[Clear next steps]

Action Templates

Template 1: Product Positioning

# Positioning: [Product]

## Target Customer
**Best for:** [specific segment]
**Not for:** [who should avoid]

## Category
**It's a:** [category name]
**Think of it as:** [analogy]

## Alternatives
**Customers currently use:** [list]
**Why switch:** [reasons]

## Unique Value
**What we do differently:** [differentiation]
**Why that matters:** [customer benefit]

## Proof
- [Metric/testimonial]
- [Metric/testimonial]
- [Metric/testimonial]

Template 2: Launch Checklist

# Launch: [Feature Name]

**Pre-Launch:**
- [ ] Positioning clear
- [ ] Announcement drafted
- [ ] Docs updated
- [ ] Support team briefed

**Launch Day:**
- [ ] Announcement sent
- [ ] Social posts
- [ ] In-app message
- [ ] Monitor feedback

**Post-Launch:**
- [ ] Track adoption
- [ ] Collect feedback
- [ ] Iterate messaging

Quick Reference

🚀 Launch Checklist

Positioning:

[ ] Who it's for (specific)
[ ] What category (clear)
[ ] Why different (unique value)
[ ] Proof points (credible)

Materials:

[ ] Announcement email
[ ] In-app message
[ ] Social posts
[ ] Docs/help articles

Distribution:

[ ] Email list
[ ] Social channels
[ ] In-product notifications
[ ] Press (if major launch)

Key Quotes

April Dunford:

> "The best positioning makes it obvious who should buy, what they're buying, and why it matters."

Brian Chesky:

> "Every feature needs a story. If you can't tell a story about it, you can't launch it."

Other skills for the same job

different authors, same section of the catalogue

Copy Editing

by lingxling

×1

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.

Write and add new blog posts for this Next.js site by matching the existing BlogPost structure in `src/lib/blog-data.ts`. Use when asked to draft a new blog article, update blog content, or produce SEO metadata/slug/image details for a new post.

3k tokens

Internationalizing Websites

by ComeOnOliver

×1

Adds multi-language support to Next.js websites with proper SEO configuration including hreflang tags, localized sitemaps, and language-specific content. Use when adding new languages, setting up i18n, optimizing for international SEO, or when user mentions localization, translation, multi-language, or specific languages like Japanese, Korean, Chinese.

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

5k tokens

Copywriting

by nexu-io

| Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.

298 tokens

Xiaohongshu Auto Posting

by browser-act

Automates the complete Xiaohongshu (XHS / Little Red Book) content operation workflow: pain-point topic collection → style case collection → topic selection → content writing → publishing → performance tracking. Use when user mentions xiaohongshu auto posting, xhs auto post, little red book posting, xiaohongshu post, xiaohongshu auto posting, xiaohongshu content operations, xhs content marketing, post to xiaohongshu, publish on xhs, post on xiaohongshu, xiaohongshu promotion, xiaohongshu operations, xiaohongshu automation, xhs automation, track xhs performance, track xiaohongshu performance, xiaohongshu data tracking, xiaohongshu analytics, switch xhs account, update xhs keywords.

4k tokens

Ecommerce Copywriter

by anbeime

电商图片文案创作技能，支持多品类产品的吸引性文案生成，适用于电商平台的商品营销推广

20k tokens zh

How to use it

Copy the folder

Take menkesu/launch-execution from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.