mcpbeat

Content Engine

loulanyue/content-engine

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

642 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
265
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/loulanyue/awesome-claude-notes --skill content-engine

The instruction itself

13 sections, as written by the author

Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

When to Activate

  • writing X posts or threads
  • drafting LinkedIn posts or launch updates
  • scripting short-form video or YouTube explainers
  • repurposing articles, podcasts, demos, or docs into social content
  • building a lightweight content plan around a launch, milestone, or theme

First Questions

Clarify:

  • source asset: what are we adapting from
  • audience: builders, investors, customers, operators, or general audience
  • platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
  • goal: awareness, conversion, recruiting, authority, launch support, or engagement

Core Rules

  • Adapt for the platform. Do not cross-post the same copy.
  • Hooks matter more than summaries.
  • Every post should carry one clear idea.
  • Use specifics over slogans.
  • Keep the ask small and clear.

Platform Guidance

X

  • open fast
  • one idea per post or per tweet in a thread
  • keep links out of the main body unless necessary
  • avoid hashtag spam

LinkedIn

  • strong first line
  • short paragraphs
  • more explicit framing around lessons, results, and takeaways

TikTok / Short Video

  • first 3 seconds must interrupt attention
  • script around visuals, not just narration
  • one demo, one claim, one CTA

YouTube

  • show the result early
  • structure by chapter
  • refresh the visual every 20-30 seconds

Newsletter

  • deliver one clear lens, not a bundle of unrelated items
  • make section titles skimmable
  • keep the opening paragraph doing real work

Repurposing Flow

Default cascade:

  • anchor asset: article, video, demo, memo, or launch doc
  • extract 3-7 atomic ideas
  • write platform-native variants
  • trim repetition across outputs
  • align CTAs with platform intent

Deliverables

When asked for a campaign, return:

  • the core angle
  • platform-specific drafts
  • optional posting order
  • optional CTA variants
  • any missing inputs needed before publishing

Quality Gate

Before delivering:

  • each draft reads natively for its platform
  • hooks are strong and specific
  • no generic hype language
  • no duplicated copy across platforms unless requested
  • the CTA matches the content and audience

How to use it

Copy the folder

Take loulanyue/content-engine from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.