Content Engine Skill for Claude
Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/loulanyue/awesome-claude-notes --skill content-engineThe instruction itself
13 sections, as written by the authorContent Engine
Turn one idea into strong, platform-native content instead of posting the same thing everywhere.
When to Activate
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme
First Questions
Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement
Core Rules
- Adapt for the platform. Do not cross-post the same copy.
- Hooks matter more than summaries.
- Every post should carry one clear idea.
- Use specifics over slogans.
- Keep the ask small and clear.
Platform Guidance
X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways
TikTok / Short Video
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA
YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds
Newsletter
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work
Repurposing Flow
Default cascade:
- anchor asset: article, video, demo, memo, or launch doc
- extract 3-7 atomic ideas
- write platform-native variants
- trim repetition across outputs
- align CTAs with platform intent
Deliverables
When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing
Quality Gate
Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience
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How to use it
Take loulanyue/content-engine from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.