Content Engine Skill for Claude

Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

When to Activate

• writing X posts or threads
• drafting LinkedIn posts or launch updates
• scripting short-form video or YouTube explainers
• repurposing articles, podcasts, demos, or docs into social content
• building a lightweight content plan around a launch, milestone, or theme

First Questions

Clarify:

• source asset: what are we adapting from
• audience: builders, investors, customers, operators, or general audience
• platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
• goal: awareness, conversion, recruiting, authority, launch support, or engagement

Core Rules

• Adapt for the platform. Do not cross-post the same copy.
• Hooks matter more than summaries.
• Every post should carry one clear idea.
• Use specifics over slogans.
• Keep the ask small and clear.

Platform Guidance

X

• open fast
• one idea per post or per tweet in a thread
• keep links out of the main body unless necessary
• avoid hashtag spam

LinkedIn

• strong first line
• short paragraphs
• more explicit framing around lessons, results, and takeaways

TikTok / Short Video

• first 3 seconds must interrupt attention
• script around visuals, not just narration
• one demo, one claim, one CTA

YouTube

• show the result early
• structure by chapter
• refresh the visual every 20-30 seconds

Newsletter

• deliver one clear lens, not a bundle of unrelated items
• make section titles skimmable
• keep the opening paragraph doing real work

Repurposing Flow

Default cascade:

• anchor asset: article, video, demo, memo, or launch doc
• extract 3-7 atomic ideas
• write platform-native variants
• trim repetition across outputs
• align CTAs with platform intent

Deliverables

When asked for a campaign, return:

• the core angle
• platform-specific drafts
• optional posting order
• optional CTA variants
• any missing inputs needed before publishing

Quality Gate

Before delivering:

• each draft reads natively for its platform
• hooks are strong and specific
• no generic hype language
• no duplicated copy across platforms unless requested
• the CTA matches the content and audience

원문

• 영문 원문

탐색

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