Afrexai Copywriting Mastery Agent Skill

Copywriting Mastery

Complete copywriting system — from research to revision. Write copy that converts for landing pages, emails, ads, UX, sales pages, video scripts, and any user-facing text.

Quick Copy Health Check

Run /copy-check on any draft:

| # | Check | Pass? |

|---|-------|-------|

| 1 | Does the headline pass the "so what?" test? | |

| 2 | Is the reader's #1 objection addressed? | |

| 3 | Can a 12-year-old understand it? | |

| 4 | Is there ONE clear CTA per section? | |

| 5 | Does it lead with benefit, not feature? | |

| 6 | Would you stop scrolling for this? | |

| 7 | Is every sentence earning its place? | |

| 8 | Does it sound like a human wrote it? | |

Score: X/8. Below 6 = rewrite before publishing.

Phase 1: Research Before Writing

Never write cold. Every piece of copy starts with research.

Customer Voice Mining

Where to find real language your audience uses:

| Source | What to extract | Priority |

|--------|----------------|----------|

| Amazon reviews (competing products) | Frustrations, desired outcomes, exact phrases | 🔴 High |

| Reddit/forums in your niche | Problems described in their own words | 🔴 High |

| Support tickets / chat logs | Common questions, confusion points, language | 🔴 High |

| Sales call transcripts | Objections, decision triggers, deal-breakers | 🔴 High |

| Competitor landing pages | Claims, positioning, gaps they miss | 🟡 Medium |

| Social comments on competitor posts | Complaints, wishes, unmet needs | 🟡 Medium |

| Survey responses | Self-described goals and frustrations | 🟡 Medium |

Voice-of-Customer Brief

audience:
  who: "[specific person, not demographic]"
  current_state: "[what life/work looks like now]"
  desired_state: "[what they want it to look like]"
  biggest_frustration: "[in their exact words]"
  trigger_event: "[what makes them search for a solution NOW]"

messaging:
  primary_desire: "[the one outcome they'd pay anything for]"
  top_3_objections:
    - "[objection 1 — in their language]"
    - "[objection 2]"
    - "[objection 3]"
  proof_they_need: "[what evidence would convince them]"
  words_they_use: ["[exact phrases from research]"]
  words_to_avoid: ["[jargon, corporate speak they hate]"]

Awareness Level Assessment

Every reader sits at one of 5 levels. Your copy must match:

| Level | They know... | Your job | Lead with |

|-------|-------------|----------|-----------|

| Unaware | Nothing about the problem | Agitate the problem | Story / pattern interrupt |

| Problem-aware | They have a problem | Show a solution exists | Empathy + "there's a better way" |

| Solution-aware | Solutions exist | Why YOUR solution | Differentiation + proof |

| Product-aware | Your product | Why NOW | Offer + urgency + risk reversal |

| Most-aware | Everything | Just the deal | Price + CTA + deadline |

Rule: Most copy fails because it's written for the wrong awareness level.

Phase 2: Headline Engineering

The headline does 80% of the work. If nobody reads past it, nothing else matters.

8 Headline Formulas That Work

| # | Formula | Example |

|---|---------|---------|

| 1 | How to [desired outcome] without [pain] | "How to double your revenue without hiring another sales rep" |

| 2 | [Number] [things] that [benefit] | "7 email subject lines that get 40%+ open rates" |

| 3 | The [adjective] way to [outcome] | "The laziest way to build a 6-figure newsletter" |

| 4 | Why [common belief] is wrong | "Why 'more content' is killing your conversion rate" |

| 5 | [Do thing] like [aspirational identity] | "Write proposals like a top-1% closer" |

| 6 | [Specific result] in [timeframe] | "First paying customer in 14 days" |

| 7 | Stop [mistake]. Start [better thing]. | "Stop guessing your pricing. Start using data." |

| 8 | What [authoritative group] knows about [topic] | "What top SaaS founders know about churn that you don't" |

Headline Quality Test

Score each headline 1-5 on:

| Dimension | 1 (Weak) | 5 (Strong) |

|-----------|----------|------------|

| Specificity | Vague promise | Exact number/result |

| Curiosity | Predictable | "I need to know more" |

| Relevance | Generic | Speaks to MY situation |

| Clarity | Confusing | Instantly understood |

| Urgency | "Whenever" | "I need this now" |

Total ≥ 20 = publish. 15-19 = tweak. Below 15 = rewrite.

Headline Anti-Patterns

• ❌ Clever puns nobody gets
• ❌ Questions the reader answers "no" to
• ❌ Longer than 12 words (for ads/emails)
• ❌ Leading with your company name
• ❌ Using "we" instead of "you"

Phase 3: Core Copy Frameworks

PAS — Problem, Agitation, Solution

Best for: email, short-form, ads, social posts.

[PROBLEM] — Name the specific pain they feel right now.
[AGITATION] — Twist the knife. What happens if they don't fix it? What's it costing them?
[SOLUTION] — Here's how to fix it. Introduce your product/service.

Example:

> Your sales team spends 3 hours a day on manual data entry. (Problem)

>

> That's 15 hours a week per rep — $78,000/year in lost selling time across a 10-person team. Your competitors automated this last quarter. (Agitation)

>

> SalesFlow syncs your CRM in real-time. Zero manual entry. Your reps sell; the system handles the rest. (Solution)

AIDA — Attention, Interest, Desire, Action

Best for: landing pages, sales pages, long-form.

| Stage | Job | Technique |

|-------|-----|-----------|

| Attention | Stop the scroll | Bold claim, surprising stat, pattern interrupt |

| Interest | Keep them reading | Story, empathy, "me too" moment |

| Desire | Make them want it | Benefits, social proof, future pacing |

| Action | Get the click | Clear CTA, urgency, risk reversal |

BAB — Before, After, Bridge

Best for: case studies, testimonials, transformation stories.

[BEFORE] — Paint their current painful reality.
[AFTER] — Show the transformed state they want.
[BRIDGE] — Your product/service is the bridge between the two.

4U Framework — Urgent, Unique, Ultra-specific, Useful

Best for: headlines, subject lines, CTAs. Score each element 1-4.

PASTOR — Problem, Amplify, Story, Testimony, Offer, Response

Best for: long-form sales pages, webinar scripts, VSLs.

Problem: Name it in their words
Amplify: What happens if they ignore it (emotional + financial cost)
Story: Your/client's journey through the same problem
Testimony: Social proof from people like them
Offer: Present the solution with clear value stack
Response: Tell them exactly what to do next

Phase 4: Copy by Medium

Landing Pages

Structure (top to bottom):

• Hero section: Headline + subhead + CTA + hero image
• Problem section: 3 pain points with empathy
• Solution section: How it works (3 steps max)
• Benefits section: Feature → Benefit → Proof for top 3-5 features
• Social proof: Testimonials, logos, numbers
• Objection handling: FAQ addressing top 3 concerns
• Final CTA: Restate value prop + urgency + risk reversal

Landing page rules:

• One page = one goal = one CTA (repeated 3+ times)
• Above the fold: headline, subhead, CTA, visual. Nothing else.
• Feature → Benefit translation: "We have X" → "You get Y, which means Z"
• Remove navigation (reduce exit points)
• Social proof near every CTA
• Page load < 3 seconds

Conversion benchmarks:

| Traffic source | Good | Great |

|---------------|------|-------|

| Cold ads | 3-5% | 8%+ |

| Email list | 10-15% | 25%+ |

| Organic/SEO | 5-8% | 12%+ |

| Referral | 8-12% | 20%+ |

Email Copy

Subject line formulas:

| Type | Formula | Example |

|------|---------|---------|

| Curiosity gap | "[partial reveal]..." | "The pricing mistake that cost us $47K..." |

| Direct benefit | "How to [get result]" | "How to close 3x more deals this month" |

| Social proof | "[Name/company] did [result]" | "How Stripe grew 10x with one email change" |

| Urgency | "[Deadline] for [thing]" | "Last day for early-bird pricing" |

| Personal | "Quick question, [name]" | "Quick question, Sarah" |

Email body rules:

• First line = hook (never "I hope this email finds you well")
• One idea per email
• Write at 5th-grade reading level
• CTA button + text link (both)
• P.S. line gets read — put your best hook or proof there
• Mobile-first: short paragraphs, 1-3 sentences each

Ad Copy (Facebook / Google / LinkedIn)

Facebook/Instagram ad structure:

[Hook — 1 line that stops the scroll]
[Problem — 1-2 lines of empathy]
[Solution — what you offer, 1-2 lines]
[Proof — one specific result or testimonial]
[CTA — clear next step with low friction]

Google Search ads:

• Headline 1: Include exact search keyword
• Headline 2: Benefit or differentiator
• Headline 3: CTA or trust signal
• Description: Address the intent behind the search, not just the keyword

LinkedIn ad rules:

• Professional tone but not corporate
• Lead with industry-specific insight
• Use "you" more than "we"
• Stats outperform stories on LinkedIn

UX Copy

Microcopy decision table:

| Element | Pattern | Example |

|---------|---------|---------|

| Buttons | Verb + Object | "Save Changes", "Start Trial" |

| Errors | What happened + How to fix | "Email already registered. Try logging in?" |

| Empty states | What goes here + How to start | "No projects yet. Create your first one." |

| Loading | What's happening + Expectation | "Generating your report... about 10 seconds." |

| Success | What happened + Next step | "Payment confirmed! Check your email for receipt." |

| Confirmation | Consequence + Escape hatch | "Delete this project? This can't be undone. [Cancel] [Delete]" |

| Tooltips | One sentence max | "Your display name visible to other members." |

| Placeholder text | Example format, not label | "[email protected]" not "Enter your email" |

| 404 page | Empathy + Direction | "Page not found. Try searching or go home." |

| Onboarding | Benefit of completing step | "Add your logo so clients see your brand." |

UX writing rules:

• Lead with the verb
• No double negatives
• Front-load the important word
• Same word = same meaning everywhere (consistency)
• Error messages: never blame the user

Sales Pages (Long-Form)

Sales page blueprint (PASTOR extended):

• Pattern interrupt headline (curiosity + specificity)
• Opening story (relatable struggle → discovery → transformation)
• Problem amplification (emotional + financial cost of inaction)
• The "aha" moment (insight that makes your solution inevitable)
• Solution introduction (what it is, how it works, why it's different)
• Value stack (everything they get — list each component with value)
• Social proof block (3-5 testimonials with specific results)
• Objection crusher (FAQ with embedded selling)
• Risk reversal (guarantee with specific terms)

10. Urgency/scarcity (real deadline or limited availability)

11. Final CTA (restate transformation + exact next step)

12. P.S. (restate biggest benefit + guarantee + deadline)

Video Scripts (VSL / YouTube)

Hook formula (first 5 seconds):

[Surprising claim or result] + [Why you should keep watching]
"We went from 0 to $1M ARR in 9 months using a system most founders ignore. Here's the framework."

VSL structure:

• Hook (0-15 sec): Bold claim + qualify viewer
• Problem (15-60 sec): Their situation, what they've tried, why it failed
• Story (1-3 min): Your journey through same problem
• Solution (3-5 min): The framework/system (teach, don't pitch)
• Proof (5-6 min): Case studies, screenshots, testimonials
• Offer (6-7 min): What they get, what it's worth, what they pay
• CTA (7-8 min): Exactly what to do next + urgency

Phase 5: Persuasion Techniques

Feature → Benefit → "So What" Chain

Never stop at the feature. Go 3 levels deep:

| Level | Question | Example |

|-------|----------|---------|

| Feature | What is it? | "AI-powered email sorting" |

| Benefit | What does it do for me? | "Saves you 45 minutes every morning" |

| So What | Why does that matter? | "That's 15 extra hours a month to close deals instead of managing inbox" |

Rule: Always write at the "So What" level.

Social Proof Hierarchy

Most persuasive → least persuasive:

• Specific results — "$47K in 30 days" beats "great results"
• Named testimonials with photo — Real people > anonymous quotes
• Logos of recognizable companies — "Trusted by Stripe, Notion, Linear"
• Numbers at scale — "12,847 teams use this" (odd numbers feel more real)
• Media mentions — "Featured in TechCrunch"
• Certifications / awards — SOC2, G2 badges
• Generic quotes — "This is amazing!" (weakest — avoid if possible)

Objection Handling in Copy

| Objection Type | Copy Technique | Example |

|---------------|---------------|---------|

| "Too expensive" | Reframe as cost of inaction | "A single missed deal costs more than a year of this tool" |

| "Don't have time" | Show time savings | "Setup takes 7 minutes. Most users save 2 hours/week by day 3" |

| "We already have something" | Differentiate + switching cost is low | "Import your existing data in one click" |

| "Not sure it works" | Risk reversal + proof | "60-day guarantee. Plus, here's what [similar company] achieved" |

| "Need to ask my boss" | Give them ammo | "Here's a one-page business case to share with your team" |

| "I'll do it later" | Urgency + future cost | "Every week you wait costs ~$2,400 in manual work" |

Power Words by Emotion

| Emotion | Words |

|---------|-------|

| Urgency | Now, today, limited, deadline, before, expires, last chance |

| Trust | Guaranteed, proven, secure, certified, verified, backed |

| Curiosity | Secret, hidden, little-known, surprising, discover, reveal |

| Exclusivity | Members-only, invitation, insider, private, handpicked |

| Value | Free, save, bonus, extra, included, no-cost, complimentary |

| Achievement | Master, unlock, dominate, breakthrough, elite, accelerate |

Words to Cut

| Remove | Replace with | Why |

|--------|-------------|-----|

| "Very" | Stronger adjective | "Very good" → "excellent" |

| "Really" | Nothing | Dead weight |

| "In order to" | "To" | 3 words → 1 |

| "I think" / "I believe" | State directly | Weakens authority |

| "Leverage" | "Use" | Corporate jargon |

| "Utilize" | "Use" | Same |

| "Streamline" | Be specific | What does it actually do? |

| "Best-in-class" | Prove it | Claims without proof = noise |

| "Cutting-edge" | Describe the innovation | Show, don't label |

Phase 6: Brand Voice System

Voice Definition Template

brand_voice:
  personality: "[3 adjectives — e.g., bold, clear, warm]"
  
  we_are:
    - "[trait 1 with example]"
    - "[trait 2 with example]"
    - "[trait 3 with example]"
  
  we_are_not:
    - "[anti-trait 1 with example]"
    - "[anti-trait 2 with example]"
    - "[anti-trait 3 with example]"
  
  tone_spectrum:
    formal_casual: 7  # 1=corporate, 10=slang
    serious_playful: 6  # 1=grave, 10=goofy
    technical_simple: 4  # 1=jargon-heavy, 10=ELI5
    reserved_enthusiastic: 7  # 1=muted, 10=exclamation marks
  
  vocabulary:
    always_use: ["build", "ship", "grow", "earn"]
    never_use: ["synergy", "leverage", "holistic", "paradigm"]
    our_terms:
      - internal: "user" → our_word: "builder"
      - internal: "subscription" → our_word: "membership"
  
  punctuation:
    contractions: true  # "we're" not "we are"
    exclamation_marks: "sparingly — max 1 per page"
    em_dashes: "yes — for emphasis and asides"
    oxford_comma: true

Voice Consistency Checker

Run on any draft:

| # | Check | Pass? |

|---|-------|-------|

| 1 | Uses approved vocabulary? | |

| 2 | Matches tone spectrum (±1 point)? | |

| 3 | No banned words? | |

| 4 | Consistent with "we are / we are not"? | |

| 5 | Punctuation follows guide? | |

| 6 | Could be read aloud naturally? | |

| 7 | Sounds like the same person across all sections? | |

Phase 7: Editing & Revision

The 3-Pass Edit

| Pass | Focus | Method |

|------|-------|--------|

| 1. Meaning | Is the message right? | Read as if you know nothing about the product |

| 2. Flow | Does it read smoothly? | Read aloud — where do you stumble? |

| 3. Trim | Is every word earning its place? | Cut 20-30% of word count |

Copy Tightening Techniques

| Before | After | Technique |

|--------|-------|-----------|

| "We are in the process of building" | "We're building" | Kill gerunds |

| "There are many reasons why" | "Here's why" | Cut throat-clearing |

| "It is important to note that" | [delete] | Remove qualifiers |

| "Our product helps you to be able to" | "Our product lets you" | Direct verb |

| "A total of 47 customers" | "47 customers" | Drop filler |

| "At this point in time" | "Now" | Plain English |

| "Due to the fact that" | "Because" | Simplify |

Readability Targets

| Medium | Grade level | Sentence length |

|--------|------------|----------------|

| Social media | 5th grade | 8-12 words |

| Email | 6th-8th grade | 10-15 words |

| Landing page | 7th-8th grade | 12-18 words |

| Blog post | 8th-9th grade | 15-20 words |

| Technical docs | 10th-12th grade | 18-25 words |

AI Copy Detection & Humanization

Signs your copy sounds AI-generated:

• Starts with "In today's fast-paced world"
• Uses "leverage", "streamline", "revolutionize"
• Lists exactly 3 things every time (rule of three)
• Em-dash overuse
• "It's important to note that..."
• Vague attributions ("experts say", "many believe")
• Perfect parallel structure in every list
• No contractions

Fix: Read it aloud. Would a smart friend say this at a bar? If not, rewrite.

Phase 8: Conversion Optimization

CTA Writing Rules

| Rule | Bad | Good |

|------|-----|------|

| Verb + benefit | "Submit" | "Get My Free Report" |

| First person | "Start your trial" | "Start my free trial" |

| Reduce friction | "Buy now" | "Try free for 14 days" |

| Create continuity | "Sign up" | "Continue to checkout" |

| Match awareness | "Learn more" (aware) | "See pricing" (ready) |

CTA Placement Strategy

• After every major section (not just at the bottom)
• Immediately after social proof
• After addressing an objection
• In hero section (above the fold)
• Floating/sticky on long pages
• Rule: Minimum 3 CTAs on any page longer than 2 screens

Pricing Page Copy

| Element | Copy rule |

|---------|-----------|

| Plan names | Describe the customer, not the plan ("Starter" → "Solo Creator") |

| Feature lists | Benefits, not features ("500GB storage" → "Never worry about running out of space") |

| Recommended plan | Visual highlight + "Most Popular" badge |

| Annual vs monthly | Show savings as $ amount, not % |

| Guarantee | Below pricing, not buried in FAQ |

| Social proof | Right next to the buy button |

A/B Testing Copy Elements

Priority order (highest impact first):

• Headlines (test first, always)
• CTA button text
• Social proof placement/format
• Hero section subhead
• Pricing page plan names
• Email subject lines
• Body copy structure

Minimum sample: 1,000 visitors or 100 conversions per variant before calling a winner.

Phase 9: Swipe File — Ready-to-Adapt Templates

Welcome Email Template

Subject: You're in — here's your first win

[First name],

Welcome to [product].

The fastest way to see results:

1. [First action — takes 2 minutes]
2. [Second action — shows immediate value]
3. [Third action — "aha" moment]

Most [product] users see [specific result] within [timeframe].

If you get stuck, reply to this email. A human reads every one.

[Signature]

P.S. [One bonus tip or resource link]

Cold Outreach Template (B2B)

Subject: [Specific observation about their company]

Hey [name],

Noticed [specific thing — recent hire, product launch, job posting].

That usually means [educated guess about their challenge].

We helped [similar company] [specific result] by [method in one sentence].

Worth a 15-minute call to see if it fits?

[Signature]

Testimonial Request Template

Subject: Quick favor? (takes 2 min)

Hey [name],

Loved hearing that [specific result they mentioned].

Would you mind sharing that as a quick testimonial? Here's a format that makes it easy:

- What were you struggling with before?
- What result did you get?
- What would you say to someone considering [product]?

Even 2-3 sentences would be incredible.

[Signature]

Feature Announcement Template

Subject: [New feature] is live — here's why it matters

[First name],

You asked for [thing]. We built it.

[Feature name] lets you [benefit in one sentence].

Here's what changes:
- [Before]: [old painful way]
- [After]: [new easy way]

[Screenshot or GIF]

[CTA: Try it now]

[Signature]

Phase 10: Copy Scoring Rubric

Rate any piece of copy 0-100:

| Dimension | Weight | 0-2 (Weak) | 3-4 (Solid) | 5 (Exceptional) |

|-----------|--------|------------|-------------|-----------------|

| Clarity | 20% | Confusing, jargon-heavy | Clear to target audience | Crystal clear to anyone |

| Specificity | 15% | Vague claims | Some numbers/details | Precise, verifiable claims |

| Persuasion | 15% | Lists features | Connects to benefits | "So What" chain on every point |

| Voice | 15% | Generic / AI-sounding | Consistent, on-brand | Distinctive, memorable |

| Structure | 10% | Wall of text | Good flow with headers | Perfect progressive disclosure |

| CTA Strength | 10% | "Submit" | Clear next step | Irresistible with friction removed |

| Social Proof | 10% | None or generic | Present and relevant | Specific results from similar buyers |

| Objection Handling | 5% | Ignores concerns | Addresses top objection | Pre-empts all major objections |

Scoring: 85+ = publish. 70-84 = one more edit pass. Below 70 = significant rewrite needed.

Phase 11: Industry-Specific Copywriting

SaaS Copy

• Lead with the metric they care about (MRR, churn rate, time saved)
• Use "your team" not "users" — B2B buyers picture their team
• Competitor comparison tables work (be honest, highlight your strengths)
• Free trial > demo request for products under $500/mo
• Security/compliance badges matter — put them near CTAs

Ecommerce Copy

• Product descriptions: benefits first, specs second
• Use sensory language ("buttery-soft leather" not "high-quality material")
• Urgency: stock levels, shipping deadlines, limited runs
• Size/fit guides reduce returns — invest in clear copy here
• Reviews with photos > star ratings alone

Professional Services Copy

• Credibility first: years of experience, case results, credentials
• Address the "do I need this?" question before "why you?"
• Process transparency: show exactly what happens after they hire you
• Use "when" not "if" — assume the engagement: "when we start your project"

Healthcare / Regulated Copy

• Compliance first — no unsubstantiated claims
• Empathy + authority: "We understand [condition] because [credential]"
• Clear disclaimers without burying them
• Accessibility: plain language, alt text, screen-reader friendly

Phase 12: Advanced Techniques

Storytelling in Copy

Micro-story formula (50-100 words):

[Character with relatable problem] → [Tried common solution, failed] → [Discovered different approach] → [Specific result]

When to use stories: Opening hooks, case studies, "about us" sections, testimonial framing, email openers.

Anchoring

Set a high reference point before revealing your price:

• "Companies spend $50,000/year on this manually. Our tool costs $299/month."
• "A single missed deal costs $15,000. This training is $497."

Future Pacing

Help the reader imagine life after buying:

• "Imagine opening your laptop Monday morning and seeing..."
• "Six months from now, your team will..."
• "Picture this: you wake up to 3 new leads already qualified..."

Pattern Interrupts

Break expected copy patterns to re-engage attention:

• One-word paragraphs: "Stop."
• Direct questions mid-flow: "Still with me?"
• Unexpected honesty: "This product isn't for everyone."
• Format breaks: bold a single word in a long paragraph

Scarcity & Urgency (Ethical)

| Ethical ✅ | Unethical ❌ |

|-----------|-------------|

| Real deadline (cohort closes Friday) | Fake countdown timers |

| Limited capacity (we take 5 clients/month) | "Only 2 left!" (lie) |

| Early-bird pricing with end date | Perpetual "sale" pricing |

| Beta pricing grandfathered in | Hidden price increases |

Common Copy Mistakes

| # | Mistake | Fix |

|---|---------|-----|

| 1 | Writing about yourself instead of the reader | Ctrl+F "we/our" — flip to "you/your" |

| 2 | Features without benefits | Add "which means..." after every feature |

| 3 | No clear CTA | One CTA per section, specific verb + benefit |

| 4 | Burying the lead | Move your best point to the first line |

| 5 | Too many ideas per page/email | One message. One CTA. One goal. |

| 6 | Weak headline | Write 25 variations, pick the best |

| 7 | No social proof | Add before publishing — even one testimonial helps |

| 8 | Corporate jargon | Read aloud test: would a friend say this? |

| 9 | Ignoring mobile readers | Short paragraphs, big buttons, scannable headers |

| 10 | Never testing | A/B test headlines first, then CTAs |

Natural Language Commands

| Command | What it does |

|---------|-------------|

| /copy-check | Run the 8-point health check on a draft |

| /headline [topic] | Generate 10 headline options with scoring |

| /rewrite [text] | Tighten and improve existing copy |

| /email [type] [topic] | Draft email using appropriate framework |

| /landing-page [product] | Generate full landing page copy structure |

| /ad [platform] [product] | Write platform-specific ad copy |

| /ux [element] [context] | Write microcopy for specific UI element |

| /voice-check [text] | Check copy against brand voice definition |

| /objection [concern] | Write objection-handling copy |

| /testimonial-request | Generate testimonial collection email |

| /score [text] | Score copy on 0-100 rubric |

| /swipe [type] | Get a ready-to-adapt template |

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