mcpbeat

Tiktok Ads

kostja94/tiktok-ads

When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.

684 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill tiktok-ads

The instruction itself

9 sections, as written by the author

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why TikTok

  • Demographics: 18–34; Gen Z and younger millennials
  • Creative velocity: Short-form; native feel; UGC-style performs well
  • Cost: Often lower CPM than Meta for reach
  • Engagement: High watch time; sound-on culture

Ad Formats

| Format | Use |

|--------|-----|

| In-Feed | Native video; 9–15s or longer; primary format |

| TopView | First impression; premium; awareness |

| Spark Ads | Boost organic posts; native; creator partnership |

| Collection | Product catalog; e-commerce |

Creative Best Practices

  • Hook (0–3s): Pattern interrupt; question; bold statement
  • Vertical: 9:16 for feed; native to platform
  • Sound: Music and captions matter; many watch with sound
  • UGC-style: Authentic; less polished often outperforms
  • First 3 seconds: Determine if they watch

Targeting

| Type | Use |

|------|-----|

| Interest | Broad; algorithm-driven |

| Demographics | Age; gender; location |

| Lookalike | Based on converters or engagers |

| Retargeting | Website visitors; video viewers |

Tracking

  • TikTok Pixel + Events API: Server-side for better attribution
  • UTM: Consistent parameters for cross-platform comparison

Budget & Bidding

  • Minimum: Varies by objective
  • Bidding: Start manual; switch to automated with conversion volume
  • Creative volume: Plan for high refresh cadence; creative is main lever

Pre-Launch Checklist

  • [ ] Pixel installed; Events API configured
  • [ ] Vertical video creative (9:16)
  • [ ] Hook in first 3 seconds
  • [ ] Captions included
  • [ ] Conversion events defined

Related Skills

  • tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
  • paid-ads-strategy: Channel selection; creative frameworks; budget allocation
  • landing-page-generator: LP for paid traffic
  • analytics-tracking: Conversion tracking; ROAS

How to use it

Copy the folder

Take kostja94/tiktok-ads from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.