kostja94/testimonials-generator
When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.
npx skills add https://github.com/kostja94/marketing-skills --skill testimonials-generator
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.
Identify:
| Format | Effectiveness | Best For |
|--------|---------------|----------|
| Video | Highest; 77% say it influences buying | Key landing pages |
| Text + photo | Versatile; easy to implement | Product, pricing |
| Case study | Deep credibility; specific outcomes | B2B, high-value |
| Star ratings | Quick trust signal | E-commerce |
Video: 95% message retention vs 10% for text.
Take kostja94/testimonials-generator from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.