Retention Strategy Agent Skill
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/kostja94/marketing-skills --skill retention-strategyThe instruction itself
9 sections, as written by the authorStrategies: Retention
Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 9 (Documentation).
Identify:
- Churn type: Voluntary (active cancel) vs involuntary (payment failure)
- Signals: Login frequency, feature usage, support tickets
- Stage: Onboarding, expansion, renewal
Churn Types
| Type | Share | Causes |
|------|-------|--------|
| Voluntary | 60–80% | Pricing, missing features, poor onboarding, relationship |
| Involuntary | 20–40% | Payment failures, expired cards, billing |
Predictability: Most churn is predictable 30–90 days before cancellation via behavioral signals.
Proactive vs Reactive
| Approach | Conversion |
|----------|------------|
| Reactive (after cancel) | 15–20% |
| Proactive (before decision) | 60–80% |
Move from lagging indicator to early warning systems.
Retention Strategies
| Strategy | Use |
|----------|-----|
| Health scoring | Behavioral + transactional + relationship signals |
| Loyalty programs | 5–15 percentage point retention lift |
| Segmentation | Predictive modeling for at-risk |
| Onboarding | Prevent low value realization early |
| Dunning | Retry logic; pre-expiry card updates for involuntary |
User Value & Feedback
| Dimension | Use |
|-----------|-----|
| Product value | Registration; feature usage; payment |
| Marketing value | Testimonials; customer stories; webinar guests; feedback, bug reports, feature requests |
| Feedback analysis | Email, community, reviews—AI-assisted analysis; prioritize by impact; route to product vs ops |
Avoid: Treating users only as MAU/registration denominators. See creator-program for creator ecosystem.
Lifecycle Integration
Retention occurs after conversion; ongoing investment in customer success, not isolated campaigns. Map touchpoints: onboarding → adoption → expansion → renewal.
Output Format
- Churn analysis (voluntary vs involuntary; signals)
- Retention tactics (by stage)
- Health score framework (if applicable)
- Intervention playbook (at-risk triggers)
Related Skills
- email-marketing: Onboarding sequences; win-back campaigns
- pmf-strategy: Retention as PMF signal; churn as anti-signal
- cold-start-strategy: First users; differs from retention
- analytics-tracking: Usage data; churn signals
- traffic-analysis: Attribution; retention cohort analysis
Other skills for the same job
different authors, same section of the catalogue
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals.
Analyzes your recent Claude Code chat history to identify coding patterns, development gaps, and areas for improvement, curates relevant learning resources from HackerNews, and automatically sends a personalized growth report to your Slack DMs.
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
NGS analysis toolkit. BAM to bigWig conversion, QC (correlation, PCA, fingerprints), heatmaps/profiles (TSS, peaks), for ChIP-seq, RNA-seq, ATAC-seq visualization.
Materials science toolkit. Crystal structures (CIF, POSCAR), phase diagrams, band structure, DOS, Materials Project integration, format conversion, for computational materials science.
Transforms vague UI ideas into polished, Stitch-optimized prompts. Enhances specificity, adds UI/UX keywords, injects design system context, and structures output for better generation results.
How to use it
Take kostja94/retention-strategy from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.