mcpbeat

Reddit Ads

kostja94/reddit-ads

When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.

696 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill reddit-ads

The instruction itself

8 sections, as written by the author

Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why Reddit

  • High engagement: ~34 min/session; users seek solutions, not passive scroll
  • Lower competition: vs Facebook/Instagram for niche audiences
  • 100K+ subreddits: Precise community targeting
  • Cost: CPM $2–10; CPC $0.50–3.00; min $5/day

Ad Formats

| Format | Use |

|--------|-----|

| Promoted Posts | Image, video, carousel, text; native to feed |

| Conversation Ads | Inbox messages; lead gen; direct response |

| Video Ads | Autoplay; captions supported |

| Takeover Ads | Homepage; premium; major campaigns |

Targeting

| Type | Use |

|------|-----|

| Subreddit | Primary; 5–10 relevant subreddits to start; expand by performance |

| Interests | Broader; interest-based |

| Lookalike | Based on converters or engagers |

| Retargeting | Website visitors |

Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.

Creative Best Practices

  • Native feel: Ads must blend with organic content; avoid sales-heavy language
  • Value-first: Offer genuine value; respect community norms
  • Authentic: Redditors reject spam-like or inauthentic ads quickly
  • No clickbait: Transparent; honest headlines

Budget Guidance

| Phase | Budget |

|-------|--------|

| Testing | $150–300 over 30 days for statistical significance |

| Scaling | $500–2,000+/month by category |

Pre-Launch Checklist

  • [ ] Subreddits researched; rules checked (some prohibit ads)
  • [ ] Creative feels native; no misleading claims
  • [ ] Conversion tracking set
  • [ ] Landing page aligned with ad promise
  • [ ] Minimum $5/day budget

Related Skills

  • reddit-posts: Organic Reddit content; native ad creative should align with post style and subreddit norms
  • paid-ads-strategy: Channel selection; when Reddit fits
  • landing-page-generator: LP for paid traffic
  • analytics-tracking: Conversion tracking; ROAS

How to use it

Copy the folder

Take kostja94/reddit-ads from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.