mcpbeat

Public Relations

kostja94/public-relations

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

701 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill public-relations

The instruction itself

8 sections, as written by the author

Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:

  • News angle: Product launch, funding, partnership, milestone
  • Audience: Trade press, mainstream, bloggers
  • Timing: Embargo or immediate

Press Release Structure

| Section | Guideline |

|---------|-----------|

| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |

| Headline | Under 100 chars; strong action verbs; "Why should I care?" |

| Subheadline | Optional; additional context |

| Dateline | City, state, date |

| Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |

| Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |

| Quote | Executive/stakeholder; perspective, not fact repetition |

| Boilerplate | 2–3 sentence company description |

| Media contact | Name, email, phone |

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

  • Add perspective or emotion
  • Avoid generic corporate-speak
  • Don't repeat facts already stated

Writing Style

  • AP style
  • Short paragraphs (one idea each)
  • Clear language for easy journalist adaptation
  • Data and context to support claims

Output Format

  • Headline and subheadline
  • Lead paragraph
  • Body copy
  • Quote suggestion
  • Boilerplate

Related Skills

  • media-kit-page-generator: Media kit for press (assets)
  • press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
  • branding: Brand voice for PR copy
  • cold-start-strategy: Product Hunt, launch channels
  • product-launch: GTM; PR as launch channel

How to use it

Copy the folder

Take kostja94/public-relations from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.