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Press Coverage Page Generator Agent Skill

When the user wants to create a press coverage page, "As Seen In" section, or media mentions aggregation. Also use when the user mentions "press coverage," "media mentions," "as seen in," "as featured in," "in the news," "press mentions," "media coverage page," or "trusted by publications." For pitching journalists and press releases, use public-relations.

2k tokens
context cost
the whole folder, loaded on every use
2
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/kostja94/marketing-skills --skill press-coverage-page-generator

The instruction itself

9 sections, as written by the author

Pages: Press Coverage

Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from media-kit-page-generator (assets for journalists). For conceptual overview and comparison table, see reference.md.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for company story and key messages.

Identify:

  • Coverage volume: Few mentions vs substantial
  • Format: Full page vs section
  • Sources: Publications, podcasts, awards, industry lists

Full Page vs Section

| Format | When to Use | Placement |

|--------|-------------|-----------|

| Full page | Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR" | /press, /news, /in-the-news |

| Section | Sparse coverage (1–10); quick credibility; logo strip or quote carousel | Homepage below hero; About page; footer |

Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.

Full Page Structure

| Element | Guideline |

|---------|-----------|

| Coverage list | Chronological or by publication; headline, outlet, date, link |

| Separation | Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility |

| Types | News, podcasts, video features, awards, "Best X" lists |

| Contact | Media inquiries; link to media kit |

| Dates | Optional on evergreen content; omit to keep timeless |

| Element | Guideline |

|---------|-----------|

| Logos | Publication logos; high-contrast, consistent size |

| Placement | Below hero/CTA; above fold or just below |

| Quote | Optional: one compelling snippet; extract from best coverage |

| Link | Optional: "See all coverage" → full page if exists |

Avoid: Clutter; too many logos; low-authority outlets that dilute trust.

Content Types to Aggregate

| Type | Example |

|------|---------|

| News articles | Forbes, Bloomberg, TechCrunch, industry trade |

| Podcasts | Interview features, guest appearances |

| Video | TV segments, YouTube features |

| Awards | "Best X 2024," "Top 10 Startups" |

| Reviews | Product reviews, roundups |

Trust Principles

  • Third-party > self-authored: Media mentions beat press releases for credibility
  • Authority matters: Forbes, Bloomberg > unknown blogs
  • Recency: Recent coverage signals active business; update regularly

Output Format

  • Format (full page vs section) recommendation
  • Structure (elements, order)
  • Copy (headline, intro if full page)
  • Placement (URL, page location)
  • SEO: Index for "company name press" / "company name news"; or noindex if thin
  • media-kit-page-generator: Press assets for journalists; press coverage page can link to media kit; distinct purposes (coverage = social proof for visitors; media kit = assets for press)
  • homepage-generator: "As Seen In" section often on homepage
  • about-page-generator: Press quotes can appear on About
  • customer-stories-page-generator: Social proof; different from press (customer success vs media coverage)
  • trust-badges-generator: "Trusted by" logos; similar visual treatment
  • public-relations: Press release creation; coverage is outcome of PR

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How to use it

Copy the folder

Take kostja94/press-coverage-page-generator from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.