mcpbeat

Internal Links

kostja94/internal-links

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

828 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill internal-links

The instruction itself

10 sections, as written by the author

SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • Internal links: Contextual links; descriptive anchor text; related posts; hub pages
  • Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for site structure and key pages.

Identify:

  • Site structure: Hub pages, pillar content, supporting pages
  • Orphan pages: Pages with no or few internal links
  • Priority pages: Pages that need more link equity

Best Practices

Link Structure

| Principle | Guideline |

|-----------|-----------|

| Depth | Important pages within 3 clicks from homepage |

| Orphan pages | Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues |

| Hub-to-spoke | Link from hub/pillar pages to cluster articles; topic cluster structure |

| Contextual | Place links in relevant body content, not just footers |

Anchor Text

| Principle | Guideline |

|-----------|-----------|

| Descriptive | Use anchor text that describes the target page |

| Variation | Avoid over-optimization; use natural variation |

| Keyword | Include target keyword when natural |

Placement

| Location | Use |

|----------|-----|

| First paragraph | Primary link to related content |

| Body | Contextual links throughout |

| Related/Recommended | End-of-article links |

| Navigation | Key site sections |

Common Issues

| Issue | Fix |

|-------|-----|

| Orphan pages | Add internal links from hub pages or navigation; site-crawlability for technical audit |

| Too many links | Focus on most important; avoid link stuffing |

| Generic anchors | Use descriptive "learn more about X" instead of "click here" |

| Broken links | Audit and fix 404s; see site-crawlability for technical audit |

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • article-page-generator: Related posts, contextual links, end-of-article recommendations
  • website-structure: Plan page structure and hierarchy; informs internal linking
  • site-crawlability: Internal links enable crawling
  • url-structure: URL structure affects link patterns
  • content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
  • breadcrumb-generator: Breadcrumbs are internal links; category hierarchy

How to use it

Copy the folder

Take kostja94/internal-links from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.