Influencer Marketing

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.

Identify:

• Goal: Brand awareness, trust, or direct conversion
• Platform: Instagram, TikTok, YouTube, LinkedIn
• Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

| Dimension | Influencer | Affiliate | Creator Program |

|-----------|------------|-----------|-----------------|

| Goal | Brand exposure, trust | Direct sales | Content co-creation |

| Incentive | Paid, product exchange | Commission | Credits, free use |

| Content | Influencer original | Links sufficient | Must use product |

| Relationship | Short or long-term | Transactional | Long-term |

Influencer Types by Platform

| Platform | Best For | Audience |

|----------|----------|----------|

| Instagram | Visual, lifestyle | 25–34 |

| TikTok | Viral, short-form | Under 24 |

| YouTube | Reviews, tutorials | 18–24 |

| LinkedIn | B2B, professional | Professionals |

Discovery & Screening

• Platform search: Search by brand/industry terms; check competitors
• Tools: Stormy.ai, Upfluence, Passionfroot
• Form: Application form on site for interested creators

Screening: Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

| Model | Use |

|-------|-----|

| Product exchange | Low cost; testing; requires influencer interest |

| Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common |

| Paid promotion | Direct payment; quick exposure |

| Long-term partnership | Brand ambassador; sustained relationship |

Content Strategy

• Forms: Shoutout, review, favorites, tutorial, placement
• Creative freedom: Avoid overly scripted; authenticity drives trust
• Cross-platform: Repurpose for website, ads, email
• Publishing: Multiple drops; align with target market hours

Best Practices

• Payment: PayPal; prepay + final payment after publish
• Contract: Clear dates, review process, deliverables
• Content review: Brand guidance without over-control
• Disclosure: FTC/ASA compliant; disclose paid partnerships

Output Format

• Platform and tier selection
• Discovery approach
• Cooperation model
• Content brief
• Tracking plan

Related Skills

• affiliate-marketing: Influencers can be affiliates (hybrid model)
• creator-program: Long-term creator partnerships
• employee-generated-content: Internal employee content; influencer is external
• affiliate-page-generator: Commission structure if hybrid