mcpbeat

Ctv Ads

kostja94/ctv-ads

When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.

758 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
836
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/kostja94/marketing-skills --skill ctv-ads

The instruction itself

10 sections, as written by the author

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is CTV / OTT

  • CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
  • OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
  • Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)

Why CTV

| Advantage | Detail |

|-----------|--------|

| High completion | ~95% ad completion rate vs lower on mobile/desktop |

| Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll |

| Targeting | Demographics, interests, location, household data |

| Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |

Ad Formats

| Format | Use |

|--------|-----|

| Pre-roll / Mid-roll | Standard video; 15–30 sec |

| Interactive | Drives engagement; ~71 sec additional time vs standard |

| QR / URL | Direct response; track offline-to-online |

Platforms & Buying

  • Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
  • Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
  • Google: YouTube on TV; part of Video campaigns

Metrics

| Metric | Use |

|--------|-----|

| Completion rate | % who watch full ad; CTV typically 95%+ |

| Reach / frequency | Household reach; avoid over-frequency (e.g., <7) |

| CPM | Cost per thousand impressions |

| Attribution | QR scans, URL visits; harder than web/app |

Creative

  • Horizontal: 16:9; TV screen format
  • Sound on: Assume sound; design for audio
  • Brand focus: CTV often awareness; clear brand, CTA

UTM for CTV

Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.

Pre-Launch Checklist

  • [ ] Creative in 16:9; sound-on
  • [ ] Targeting defined (demo, interests, geo)
  • [ ] Attribution plan (QR, URL, brand lift)
  • [ ] Frequency cap set
  • [ ] Budget aligned with CPM expectations

Related Skills

  • paid-ads-strategy: Ad formats by medium; when to use TV vs web vs app
  • traffic-analysis: UTM for CTV direct-response; attribution
  • analytics-tracking: Conversion tracking for QR/URL campaigns

How to use it

Copy the folder

Take kostja94/ctv-ads from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.