Copywriting Agent Skill

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

1k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

836

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/kostja94/marketing-skills --skill copywriting

The instruction itself

12 sections, as written by the author

Content: Copywriting

Guides short-form marketing copy—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For article body content (blog posts, guides, long-form), see article-content.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:

Context: Ad, landing page, email, CTA, or general
Goal: Awareness, consideration, conversion, retention
Audience: ICP, stage, pain points

Copywriting Frameworks

| Framework | Structure | Best For |

|-----------|-----------|----------|

| PAS | Problem → Agitation → Solution | Direct-response; sales pages; landing pages |

| AIDA | Attention → Interest → Desire → Action | Story-driven; ads; emails; editorials |

| BAB | Before (problem) → After (outcome) → Bridge (how) | Transformation; testimonials; case studies |

| FAB | Features → Advantages → Benefits | Product pages; feature lists |

| 4 U's | Useful, Urgent, Unique, Ultra-specific | Headlines; subject lines |

PAS (Problem, Agitation, Solution)

Problem: Identify the reader's pain point clearly
Agitation: Intensify the emotional impact; make the problem feel urgent
Solution: Present your product/service as the answer

AIDA (Attention, Interest, Desire, Action)

Attention: Grab with a powerful headline or opening
Interest: Build engagement through facts, storytelling, or emotional appeals
Desire: Highlight benefits and how the product solves problems
Action: Include a clear call-to-action

BAB (Before, After, Bridge)

Before: Current problem state
After: Desired outcome
Bridge: How your solution bridges the gap

Headline Formulas

| Formula | Example |

|---------|---------|

| How to [outcome] | "How to Double Your Conversions in 30 Days" |

| [Number] Ways to [benefit] | "7 Ways to Reduce Churn Without Hiring" |

| [Who] + [benefit] | "For Marketers Who Want to Ship Faster" |

| [Problem]? Here's [solution] | "Struggling with SEO? Here's the Fix" |

| [Before] → [After] | "From 0 to 10K Users in 90 Days" |

| The [adjective] [noun] for [audience] | "The Ultimate Guide for SaaS Founders" |

Rules: Front-load keywords; keep under 60 chars for SERP; avoid clickbait; match ad-to-page alignment.

Information gain (differentiation): Copy that restates what competitors say adds zero value. Lead with unique angle, proprietary data, or contrarian insight. "What does this headline/promise add that others don't?" See article-content for full information gain strategy in long-form.

Copy by Context

| Context | Focus | Skills |

|---------|-------|--------|

| Ad copy | Hook, benefit, CTA; platform limits | paid-ads-strategy, google-ads, meta-ads |

| Landing page | Headline, value prop, CTA; above fold | landing-page-generator, hero-generator |

| Email | Subject line, preview, body, CTA | email-marketing |

| CTA | Value-focused; action verb; avoid "Submit" | cta-generator |

| Article / blog | Headline formulas, CTA copy; body → article-content | article-content, article-page-generator |

Ad copy vs Landing page copy

| Element | Ad | Landing Page |

|---------|-----|--------------|

| Promise | Must match page headline | Same promise; expand on it |

| Length | Concise; platform limits | Enough to explain value |

| CTA | Click-through; "Learn More" | Conversion; "Start Free Trial" |

Avoid: Ad promise not visible on page; mismatch increases bounce.

CTA Copy Best Practices

Value-focused: "Start Free Trial" not "Submit"
Action verb: "Get," "Try," "Download," "Join"
Specific: "Get Your Free Audit" not "Click Here"
A/B test: Color, copy, placement, size

Output Format

Framework (PAS, AIDA, BAB) recommendation
Headline options (2–3 variants)
Body copy structure
CTA copy options
A/B test suggestions (if applicable)

article-content: Article body creation; applies PAS, AIDA, BAB to long-form; headline formulas for article titles
landing-page-generator: Landing page copy and structure
hero-generator: Hero headline, subheadline, CTA
cta-generator: CTA design and copy
paid-ads-strategy: Ad copy frameworks (PAS, BAB, Social Proof)
email-marketing: Email subject lines, body copy
branding: Brand voice, tone consistency

Other skills for the same job

different authors, same section of the catalogue

Copy Editing

by lingxling

×1

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.

Write and add new blog posts for this Next.js site by matching the existing BlogPost structure in `src/lib/blog-data.ts`. Use when asked to draft a new blog article, update blog content, or produce SEO metadata/slug/image details for a new post.

3k tokens

Internationalizing Websites

by ComeOnOliver

×1

Adds multi-language support to Next.js websites with proper SEO configuration including hreflang tags, localized sitemaps, and language-specific content. Use when adding new languages, setting up i18n, optimizing for international SEO, or when user mentions localization, translation, multi-language, or specific languages like Japanese, Korean, Chinese.

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

5k tokens

Copywriting

by nexu-io

| Write and rewrite marketing copy for landing pages, homepages, and ads. Useful as a copy chief partner during launches.

298 tokens

Xiaohongshu Auto Posting

by browser-act

Automates the complete Xiaohongshu (XHS / Little Red Book) content operation workflow: pain-point topic collection → style case collection → topic selection → content writing → publishing → performance tracking. Use when user mentions xiaohongshu auto posting, xhs auto post, little red book posting, xiaohongshu post, xiaohongshu auto posting, xiaohongshu content operations, xhs content marketing, post to xiaohongshu, publish on xhs, post on xiaohongshu, xiaohongshu promotion, xiaohongshu operations, xiaohongshu automation, xhs automation, track xhs performance, track xiaohongshu performance, xiaohongshu data tracking, xiaohongshu analytics, switch xhs account, update xhs keywords.

4k tokens