About Page Generator Agent Skill

When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.

839 tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

836

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/kostja94/marketing-skills --skill about-page-generator

The instruction itself

9 sections, as written by the author

Pages: About

Guides About page content, structure, and trust-building for company websites.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).

Identify:

Audience: Job seekers, buyers, partners, press
Key message: Mission, values, differentiation
Proof points: Awards, metrics, testimonials

Best Practices

Essential Elements

| Element | Purpose |

|---------|---------|

| Company overview | Who, what, where, when, why, how |

| Origin story | Journey, founding, milestones |

| Team | Key people, photos, roles |

| Mission and values | What you stand for |

| Visuals | Photos, videos, office/culture |

| Social proof | Testimonials, awards, certifications |

| Contact | Easy way to reach you |

Strategic Approach

Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
Customer-focused: Frame around what you solve for customers, not self-promotion
Build trust: Social links, testimonials, contact details, certifications
Visible placement: About in main nav, not buried in footer

Schema (AboutPage, Not Organization)

AboutPage schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose.
Organization schema: Place on homepage or root layout, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See schema-markup for placement.

Why It Matters

One of the most-visited pages
58% of customers buy based on company values
60% of job candidates choose employers based on values
Entry point for branded search; impacts conversions

Output Format

Structure outline (sections)
Story narrative and key messages
Team section approach
SEO metadata (title, description, H1)
Trust elements checklist

branding: Brand strategy, storytelling, purpose, values; About page implements brand story
homepage-generator: About often linked from homepage
contact-page-generator: Contact info on About
customer-stories-page-generator: Social proof complements About
title-tag, meta-description, page-metadata: About page metadata
schema-markup: AboutPage schema for About; Organization goes on homepage/root layout
brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites

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