mcpbeat Sign in

Search Term Mining Agent Skill

by irinabuht12-oss

Analyzes your search term reports across all campaigns and surfaces high-intent terms you're not bidding on yet. Groups them by theme, estimates their potential volume and CPA, and recommends match types and starting bids for each. Platform: Google.

648 tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
1221
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository 
npx skills add https://github.com/irinabuht12-oss/marketing-skills --skill search-term-mining

The instruction itself

7 sections, as written by the author

7/ Search Term Mining — Google

What it does

Analyzes your search term reports across all campaigns and surfaces high-intent terms you're not bidding on yet. Groups them by theme, estimates their potential volume and CPA, and recommends match types and starting bids for each.

How it works

Claude processes your search term data over a 30-90 day window, identifies converting terms that are currently matched through broad or phrase but don't have dedicated keywords, and separates them from noise. It also finds patterns — clusters of related terms that suggest new ad group or campaign opportunities you're missing.

Practical example

Across your SaaS client's 8 search campaigns, Claude finds 67 converting search terms that don't have exact match keywords. It groups them into 5 themes: integration-specific queries (Salesforce, HubSpot), use-case queries (lead scoring, pipeline tracking), comparison queries (vs Competitor X), pricing queries, and enterprise-specific terms. Each group comes with estimated monthly volume, current CPA from broad match, and recommended starting bids.

What you get back

  • Keyword opportunities grouped by theme with volume estimates
  • Current performance data for each term (impressions, clicks, conversions, CPA)
  • Recommended match type and starting bid for each new keyword
  • New ad group or campaign structure suggestions based on term clusters
  • Negative keyword recommendations to prevent overlap with existing campaigns

When to use it

  • Monthly keyword expansion reviews
  • When search campaigns plateau and you need new growth vectors
  • After launching a new product or feature that creates new search demand
  • When onboarding a new account to find what the previous team missed

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

How to use it

Copy the folder

Take irinabuht12-oss/search-term-mining from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.