Icp Research Assistant Agent Skill

## ICP Profile: [Persona Name]

### Demographics
| Attribute | Details |
|-----------|---------|
| Job Title | |
| Seniority | |
| Department | |
| Company Size | |
| Industry | |

### Day in the Life
[2-3 sentences describing their typical day and responsibilities]

### Goals
1. [Primary goal they're measured on]
2. [Secondary goal]
3. [Career/personal goal]

### Pain Points
| Pain Point | Impact | Current Workaround |
|------------|--------|-------------------|
| | | |

### Top Objections
| Objection | Underlying Concern | Response |
|-----------|-------------------|----------|
| | | |

### Buying Triggers
**Most likely to buy when:**
- [Trigger 1]
- [Trigger 2]
- [Trigger 3]

### Where They Hang Out
- [Channel 1] - [How they use it]
- [Channel 2] - [How they use it]

### Messaging Angles
| Angle | Headline Example |
|-------|------------------|
| Pain-focused | |
| Outcome-focused | |
| Fear-focused | |

### Keywords They Search
- [Keyword 1]
- [Keyword 2]
- [Keyword 3]

### Confidence Level: [HIGH/MEDIUM/LOW]
[What would increase confidence - customer interviews, data, etc.]

## ICP Profile: "Finance Manager Fiona"

### Demographics
| Attribute | Details |
|-----------|---------|
| Job Title | Finance Manager, Controller, Accounting Manager |
| Seniority | Mid-level (5-10 years experience) |
| Department | Finance/Accounting |
| Company Size | 100-500 employees |
| Industry | Tech, Professional Services, Healthcare |

### Day in the Life
Spends mornings reviewing expense reports and chasing receipts. Afternoons in meetings about budget vs actuals. End of month is chaos - reconciling expenses, closing books, preparing reports for leadership. Always behind.

### Goals
1. Close books faster (currently takes 10+ days)
2. Reduce expense policy violations
3. Get promoted to Director/VP Finance

### Pain Points
| Pain Point | Impact | Current Workaround |
|------------|--------|-------------------|
| Chasing receipts | 5+ hours/week | Email reminders, Slack nagging |
| Manual data entry | Errors, delays | Double-checking everything |
| Policy violations | Audit risk | Rejecting reports, re-work |
| Month-end crunch | Stress, overtime | Working weekends |

### Top Objections
| Objection | Underlying Concern | Response |
|-----------|-------------------|----------|
| "We use spreadsheets, it works" | Change is risky | Calculate time cost, show error rate |
| "Employees won't adopt it" | Implementation headache | Show mobile-first UX, adoption stats |
| "Need IT approval" | Complexity fear | No-code setup, SOC2 compliance |

### Buying Triggers
**Most likely to buy when:**
- Failed audit or compliance issue
- New CFO joins (wants to modernize)
- Company raises funding (needs better controls)
- Month-end close took 15+ days
- Key finance person quits (process breaks)

### Where They Hang Out
- LinkedIn - follows CFO influencers, finance groups
- Controller Council / AFP communities
- Google searches for templates and best practices

### Messaging Angles
| Angle | Headline Example |
|-------|------------------|
| Pain-focused | "Stop chasing receipts. Automate expense reports." |
| Outcome-focused | "Close your books 5 days faster" |
| Fear-focused | "Your expense reports won't survive an audit" |

### Keywords They Search
- "expense report software"
- "automate expense tracking"
- "expense policy template"
- "month end close faster"

### Confidence Level: MEDIUM
Would increase with: 5 customer interviews, win/loss analysis, search volume data