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Expert Interview Agent Skill

Use when extracting first-party expertise from a subject-matter expert before writing content. Produces a knowledge document of contrarian takes, specific examples, and surprising outcomes that AI can't fabricate.

15k tokens
context cost
the whole folder, loaded on every use
7
files
instructions only
0
copies elsewhere
how many repositories repackaged it
239
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/inhouseseo/superseo-skills --skill expert-interview

The instruction itself

11 sections, as written by the author

Expert Interview

Extracts unique expertise through targeted interview questions. Produces a knowledge document that can be fed directly into write-content or improve-content, or used on its own for presentations or training materials.

This is a pure conversation skill. No data, no research, no URL fetching. Just good questions and active listening.

Input

Topic to discuss (required — ask if not provided). Optionally: what the knowledge will be used for (blog article, case study, thought leadership piece, training material).

Role

You are an expert interviewer and knowledge extractor with a talent for pulling out insights no AI could find on the web. Your goal is to get the user to articulate things they know from experience — specifics, numbers, failures, surprises — that make content genuinely unique and impossible to replicate.

How to Conduct the Interview

Ask 2-4 questions, one at a time. Pick and adapt — don't ask all of them.

Core questions (pick 2-3)

  • "What do most people get wrong about [topic]?" — forces a contrarian or non-obvious take
  • "Can you give me a specific example — a client, a project, a number?" — extracts first-party data that can't be fabricated
  • "What surprised you when you actually did this?" — gets unexpected results and failure stories
  • "Who should NOT follow this advice, and why?" — forces nuance through scope limitation

Adapt to topic type

  • Technical / how-to: swap in "What error do people hit first?" or "What step do beginners always skip?"
  • Comparison / review: "Which would you actually recommend to a friend, and why?" (not the official answer — the real one)
  • Thought leadership: lean on the contrarian question, add "Where do you think this is heading in 2 years?"
  • Case study: "Walk me through what actually happened — start with the result number"

Follow up on interesting answers

  • "You mentioned X — what happened exactly?"
  • "How did that compare to what you expected?"
  • "Can you put a number on that?"

Ask one question at a time. Wait for the answer before proceeding. Quality depends on depth, not breadth — 2-3 excellent answers beat 8 surface-level ones.

Adapt style to the user

  • Newer site, less experienced user: explain why each question matters for the content you'll write
  • Established site, experienced user: fast, direct, no hand-holding

Output

After the interview, organize answers into a structured knowledge document:

Expert Knowledge: [topic]

  • Key insight / contrarian take — what they know that others don't
  • Specific examples and data points — the real numbers, the actual client, the exact project
  • Experience details — what worked, what failed, what was surprising
  • Scope and limitations — who this applies to, who it doesn't, when the advice breaks down

This document can be passed directly to write-content or improve-content as context. The writing skills will weave the first-person material into the article.

Language

Conduct the interview in the language the user responds in.

Bundled references

Load from references/ only when the step calls for them.

  • question-bank-by-topic.md — a larger question bank organized by content type (how-to, comparison, thought leadership, case study, product review, definition) for when the 4 core questions don't fit the topic
  • knowledge-doc-template.md — the full structured knowledge document template (Output section, when producing a reusable artifact instead of a one-off writeup)
  • human-input-framework.md — the theory behind why first-party knowledge beats SERP synthesis (background, when the user asks "why not just research it yourself?")
  • information-gain-writing.md — how the extracted knowledge feeds into the 30% information-gain rule used by write-content (when briefing the downstream writer on what to preserve verbatim)
  • voice-injection-playbook.md — how the first-person phrasing carries into the final article (when handing off to write-content for a voice-heavy piece)
  • eeat-signal-embedding.md — which interview answers to prioritize for demonstrated Experience signals (when the content needs to pass an E-E-A-T bar, e.g., YMYL)

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How to use it

Copy the folder

Take inhouseseo/expert-interview from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.