584 skills published by Infrasity-Labs across 1 repository. Together they weigh 8 813 091 tokens — that is what loading all of them at once would cost you in context.
584 skills 8 813 091 tokens total
Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
Format CVs for academic positions with publications, grants, and teaching
Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
Create accessibility testing plans covering assistive technologies and WCAG criteria.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
Apply the Aesthetic-Usability Effect — visually consistent, polished interfaces are perceived as more usable.
Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements. Use when synthesizing large amounts of qualitative data from interviews, observations, or surveys.
Agile product ownership for backlog management and sprint execution. Covers user story writing, acceptance criteria, sprint planning, and velocity tracking. Use when writing user stories, creating acceptance criteria, planning sprints, estimating story points, breaking down epics, or prioritizing the backlog.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
Apply animation principles to UI motion for purposeful, polished interactions.
> Audits any API documentation site by crawling every endpoint page and scoring each one response codes, and response schema completeness. Produces a polished interactive HTML report with a summary scorecard, site-wide pattern analysis, ranked top issues, and per-endpoint findings with specific fix guidance. Trigger this skill whenever a user provides a documentation URL and asks to audit, review, docs.company.com", "check the API docs at X", "run the API docs audit on X", "review the docs for Y API", or pastes a URL alongside words like audit, review, crawl, check, analyse, quality, completeness, or gaps. Always use this skill — do not attempt the audit without following this structured crawl-score-report workflow.
Fill out job application form fields with context-aware, tailored answers drawn from the candidate's CV and the job description
Fill out a job application on Greenhouse, Lever, or Workday
> Full-lifecycle blog engine with 30 sub-skills, 12 content templates, 5-category 100-point scoring, and 5 specialized agents. Routes user requests to the right images, repurposing, AI-citation optimization, FLOW framework prompts, topic-cluster execution, and multilingual publishing. Optimized for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Supports any platform (WordPress, Next.js MDX, Hugo, Ghost, Astro, Jekyll, 11ty, Gatsby, HTML). Use when user says "blog", "write a blog", "blog post", "blog strategy", "content brief", "editorial calendar", "blog audit", "blog optimization", "topic cluster", "multilingual blog", "FLOW framework", or any /blog subcommand. Sub-skill descriptions cover narrower triggers.
> Audit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO optimization, E-E-A-T signals, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging, vocabulary diversity). Supports export formats (markdown, JSON, table) and batch analysis with sorting. Generates prioritized recommendations (Critical/High/Medium/Low) with specific fixes. Works with any format (MDX, markdown, HTML, URL). Use when user says "analyze blog", "audit blog", "blog score", "check blog quality", "blog review", "rate this blog", "blog health check".
> Generate audio narration of blog posts using Google Gemini TTS. Supports summary narration, full article read-aloud, and two-speaker podcast/dialogue mode with 30 voice options. Outputs MP3 with HTML5 audio embed code. Works standalone via /blog audio or internally from blog-write. Falls back gracefully when API key is not configured. Use when user says "blog audio", "narrate blog", "audio version", "text to speech", "tts", "podcast mode", "read aloud", "audio narration", "voice", "narration", "generate audio".
> Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents for comprehensive analysis. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
> Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
> Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline".
> Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
> Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports local-only mode (grep-based) and DataForSEO API mode (Page Intersection endpoint at ~$0.01/call). Outputs severity-scored report with merge or differentiate recommendations. Use when user says "cannibalization", "keyword overlap", "competing pages", "duplicate keywords", "cannibalize".
> Generate dark-mode-compatible inline SVG data visualization charts for blog posts. Supports horizontal bar, grouped bar, donut, line, lollipop, area, and radar charts with automatic platform detection (HTML vs JSX/MDX). Enforces chart type diversity, accessible markup (role=img, aria-label), source attribution, and transparent backgrounds. Use whenever the user mentions data visualization, charts, graphs, comparison tables that need to be visualized, or wants to embed inline SVG visualizations in a blog post, even if not invoking blog-write. Use when user says "blog chart", "generate chart", "data visualization", "svg chart", "blog graph", "visualize data", or when the blog-write workflow identifies chart-worthy data points (3+ comparable metrics, trends, before/after data).
> Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "pillar content", "hub and spoke", "content ecosystem", "cluster map".
> Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
> Verify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all statistical claims (numbers, percentages, named sources), fetches each cited URL via WebFetch, and scores match confidence (exact match 1.0, paraphrase 0.7-0.9, not found 0.0). Flags uncited claims as UNVERIFIED. Use when user says "fact check", "verify statistics", "check sources", "validate claims", "factcheck", "source verification".
> FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts). Use when user says "FLOW", "FLOW framework", "blog flow", "evidence-led blogging", "find optimize win", or wants stage-specific blog prompts.
> AI citation readiness audit ONLY (does not touch Google rankings, use blog-rewrite for combined Google+AI work). Use whenever the user wants their content to rank in ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. AI citation optimization audit scoring blog posts for ChatGPT, Perplexity, and Google AI Overview citability. Evaluates passage-level citability, Q&A formatting, entity clarity, structured data, and AI crawler accessibility. Generates citation capsules and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".
> Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
> AI image generation and editing for blog content powered by Gemini via MCP. Claude acts as Creative Director - interpreting intent, selecting domain expertise, constructing optimized 6-component prompts (Subject + Action + Context + Composition + Lighting + Style), and orchestrating Gemini for blog-quality results. Generates hero images, inline illustrations, social preview cards, and OG images. Edits existing blog images. Supports 6 blog-optimized domain modes (Editorial, Product, Landscape, UI/Web, Infographic, Abstract). Works standalone via /blog image or internally from blog-write and blog-rewrite workflows. Falls back gracefully when MCP is not configured. Use when user says "blog image", "generate hero image", "blog illustration", "social card", "generate blog image", "edit blog image", "image generate", "blog cover image", "inline image", "OG image".
> Audit a directory of multilingual blog content for completeness, consistency, hreflang correctness, meta-tag parity, and freshness. Builds a translation coverage matrix, flags stale translations, validates hreflang and schema, and emits a prioritized report with runnable fix commands. Use when user says "locale audit", "blog locale-audit", "check translations", "multilingual audit", "translation check", "hreflang check", "Uebersetzungen pruefen".
> Cultural adaptation for translated content. Run AFTER blog-translate completes. Adjusts brand examples, CTAs, legal references, and formality for the target market (German, French, Japanese, Spanish, etc.). Deep cultural adaptation of translated blog posts. Goes beyond translation to swap brand examples, adapt CTAs, substitute legal references, localize statistic sources where possible, and adjust formality (Sie/du, tu/vous, formal/informal). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets, plus a custom-locale template. Makes content feel locally authored, not translated. Use when user says "localize blog", "blog localize", "cultural adaptation", "adapt for Germany", "adapt for France", "lokalisieren", "localiser", "adaptar".
> One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
> Query Google NotebookLM notebooks for source-grounded, citation-backed answers from user-uploaded documents. Manages notebook library, handles Google authentication, and supports smart discovery. Works standalone via /blog notebooklm or internally from blog-write and blog-researcher for Tier 1 research data. Falls back gracefully when not configured. Use when user says "notebooklm", "notebook", "query notebook", "ask notebook", "notebook research", "source grounded research", "document query", "notebook library".
> SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
> Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when user says "persona", "voice", "tone", "writing style", "brand voice", "create persona", "use persona".
Counts and compares blog posts across a target and competitors, audits content freshness via sitemap lastmod dates, and maps competitor organic keywords (US, non-branded, informational) against the target to surface ranking gaps. Use when asked to compare blog counts, content volume, publishing cadence, content freshness, keyword mapping, keyword gap analysis, or competitor keyword reports — e.g. "how many blog posts does X have vs Y", "how fresh is content on X", "where does [target] rank for [competitor] keywords", "keyword gap between X and Y". Works from company names alone. Always use for blog comparison, freshness audits, and keyword mapping tasks.
> Repurpose blog posts for social media, email, YouTube, Reddit, and LinkedIn. Generates Twitter/X threads, LinkedIn articles, YouTube scripts, Reddit discussion posts, email newsletter excerpts. Adapts tone for each platform. Use when user says "repurpose", "blog repurpose", "share blog", "social media", "twitter thread", "linkedin post", "youtube script", "reddit post".
> Rewrite and optimize existing blog posts for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Full rewrite for both Google rankings AND AI citations. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds Pixabay/Unsplash images, generates built-in SVG charts, injects FAQ schema, performs AI content detection, adds citation capsules and information gain markers, and updates freshness signals. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog", "refresh blog post", "blog optimization".
> Generate complete JSON-LD schema markup for blog posts including BlogPosting, Person, Organization, BreadcrumbList, FAQPage, and ImageObject. Validates against Google requirements and warns about deprecated types. Use when user says "schema", "blog schema", "json-ld", "structured data", "schema markup", "generate schema".
> Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL Card validation, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".
> Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".
> Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".
> Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".
> Write new blog articles from scratch optimized for Google rankings and AI citations. Generates full articles with template selection, answer-first formatting, Key Takeaways summary box, information gain markers, citation capsules, sourced statistics, Pixabay/Unsplash images, built-in SVG chart generation, FAQ schema, internal linking zones, and proper heading hierarchy. Supports MDX, markdown, and HTML output. Use when user says "write blog", "new blog post", "create article", "write about", "draft blog", "generate blog post".
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
> Generates a fully structured SEO content **outline** (not a finished brief) and exports it as a formatted .docx Word document. The output is a skeleton for a writer to fill in — section headings, topic prompts, angles — not pre-written paragraphs. Use this skill whenever a user provides a blog title, focus keyword, domain URL, or any combination of those and asks to generate an outline, brief, blog brief, SEO brief, article structure, or content plan. Also trigger when the user says "create a brief for X", "generate an outline for [topic]", "make a content brief", "I need a brief for [URL or keyword]", or pastes a title and asks what the structure should look like. This skill handles input validation, domain analysis, keyword enrichment, audience inference, archetype-aware section selection, and full .docx generation — always use it rather than writing ad-hoc outlines.
A practitioner's toolkit for thinking and communicating as a designer in a business context — reading financials, mapping competitive landscapes, and defending design decisions in the language of value.
Captures and organizes chaotic brain dumps into a structured, actionable system with zero information loss. Use this skill whenever the user says 'capture this', 'brain dump', 'let me dump some ideas', 'I've got a bunch of thoughts', 'here's everything on my mind', 'idea dump', 'let me get this out of my head', 'I need to organize my thoughts', 'here's what I'm thinking', or any variation where someone is unloading a messy stream of ideas, tasks, thoughts, and plans wanting them turned into something coherent. Also trigger when the user pastes or dictates a long, unstructured block of mixed ideas — even without the exact phrase — the intent is the same. Fast-to-action by design: no upfront intake. Output is four sections (Projects/Ideas, Tasks, Connections, How I Can Help) ending with a directive question. Asks at most one mid-organization clarifying question when a single item is genuinely ambiguous between task and project.
Analyze card sorting results to inform information architecture and navigation structure. Use after conducting open or closed card sort studies.
Translate skills from one industry to another, identify transferable skills
Craft portfolio-ready case studies that tell the story of a design project.
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.
Design click/first-click tests to evaluate navigation and information findability.
Code review automation for TypeScript, JavaScript, Python, Go, Swift, Kotlin, C#, .NET, Java, C, C++, Rust, Ruby, PHP, and Dart/Flutter. Analyzes PRs for complexity and risk, checks code quality for SOLID violations and code smells, generates review reports. Use when reviewing pull requests, analyzing code quality, identifying issues, generating review checklists.
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
Write personalized cold outreach emails to hiring managers and founders — specific, human, not a pitch deck
Build a comprehensive color system with palette generation, semantic mapping, and accessibility compliance.
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\
Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Write a detailed component specification including props, states, variants, accessibility requirements, and usage guidelines.
Generates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. Use this skill whenever the user says 'create a content brief', 'brief this keyword', 'run a content brief for', 'generate a brief', 'write a brief for [keyword]', 'content brief on [topic]', or any variation where someone needs a keyword researched and turned into a structured writing assignment with H1, H2 outline, FAQ, internal links, word count target, and writer notes. Also triggers when the user provides a keyword and asks for an SEO brief, editorial brief, or writing spec. Outputs a mandatory structured format that the text parser maps directly to Notion properties. Supports single-keyword and batch (CSV) modes.
Define what content a product needs, how it should be structured, and who owns it.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.
Write a tailored cover letter for a specific job posting
Create personalized, compelling cover letters from resume and job description
Balance visual design with ATS compatibility for creative roles
Critique a screen's interactive affordances — what looks clickable, state visibility, CTA clarity, and action discoverability.
Critique a screen's brand consistency against mood.md, voice.md, and tokens.md.
Critique a screen's colour usage — contrast ratios, palette coherence, semantic meaning, and colour accessibility.
Critique a screen's composition — balance, whitespace, rhythm, and gestalt principles.
Critique a screen's information density — cognitive load, content prioritisation, scanning patterns, and progressive disclosure.
Critique a screen's typography — scale usage, readability, consistency, and token compliance.
Critique a screen's visual hierarchy — entry point, eye flow, weight distribution, and emphasis.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
Design effective dark mode interfaces with proper color adaptation, contrast, and elevation.
Design clear, accessible data visualizations with appropriate chart selection and styling.
Write a comprehensive design brief that defines the problem space, constraints, audience, and success criteria.
Facilitate structured design critiques with clear feedback frameworks and actionable outcomes.
Identify, categorize, and prioritize accumulated design inconsistencies and structural problems across a product.
Communicate design's contribution to business and user outcomes in terms that resonate with stakeholders.
Advocate for design quality, scope, and time with cross-functional partners and leadership using evidence and shared goals.
Define a set of actionable design principles that guide decision-making and resolve trade-offs.
Create QA checklists for verifying design implementation accuracy.
Write clear design rationale connecting decisions to user needs, business goals, and principles.
Establish design review gates with criteria, checklists, and approval workflows.
Plan and facilitate design sprints from challenge framing through prototype testing.
Create adoption strategies and materials to drive design system usage across teams.
Define how a design system evolves — contribution models, versioning, change management, and deprecation.
Define and organize design tokens (color, spacing, typography, elevation) with naming conventions and usage guidance.
Audit design token usage across a product for consistency and coverage.
> Prospects companies across developer-focused tech verticals for developer marketing agency outreach. Use this skill whenever a user provides a vertical (e.g. AI Agentic, IAC, DevTools, Observability, DevOps, FinOps, AI/SDLC, AI Orchestration, or any other tech vertical) and wants a list of prospect companies to target. Also trigger when the user says "prospect for", "find companies in", "give me leads for", "build a prospect list", or provides a vertical name alongside funding stage and headcount filters. Always use this skill — never attempt prospecting without following this structured workflow. The skill finds exact-fit companies only (never adjacent), maps a real outreach signal and email pain point for each, sources every data point with Headcount, Signal, Signal Sources, Geography, Pain Point, Pain Point Sources.
Design a diary study plan with prompts, duration, participant criteria, and analysis framework. Use when you need to understand user behavior over time in natural contexts.
> Audits any developer documentation site across 33 checks in 7 categories and produces a scored report (out of 100) with Pass / Warn / Fail status per check. Use this skill whenever a user provides a docs URL and asks to audit it, review it, score it, check its quality, or evaluate it for AI discoverability, SEO, structure, content, or completeness. Also trigger when the user says "run a docs audit", "audit these docs", "check this documentation", "how good are the docs for X", or pastes a docs URL with any evaluative intent. Always use this skill — do not attempt a freeform docs review without following this structured workflow.
Apply the Doherty Threshold — keep system response times under 400ms to maintain user flow and perceived performance.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
Build a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights. Use when you need to quickly capture and share user understanding across the team.
Design error prevention, detection, and recovery experiences.
Create C-suite and VP level resumes emphasizing strategic leadership
Create a holistic experience map showing the full ecosystem of user touchpoints, channels, and relationships.
Design system feedback for user actions including confirmations, status updates, and notifications.
Apply Fitts's Law to size and position interactive targets for fast, accurate interaction.
Design forms that minimize friction, prevent errors, and guide users to successful completion.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.
Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.
Optimize existing blog posts and web content for GEO (Generative Engine Optimization) — AI search visibility on ChatGPT, Perplexity, Claude, and Google AI Overviews. Use whenever a user provides a blog URL or pastes existing content and asks to optimize it for AI search, rewrite for LLM visibility, improve GEO score, make content answer-first, add FAQ sections, restructure headings for AI retrieval, improve citation potential, or audit content for AI readiness. Also triggers on "GEO optimize this", "make this AI-search ready", "rewrite for Perplexity", "optimize for ChatGPT", "optimize for Google AI Overviews", "improve AI visibility", "reformat for AI search", "make this content citation-worthy", "content isn't showing up in AI search", "why isn't my blog cited by AI", "GEO audit", "answer-first rewrite", "restructure for AI", "make my blog AI-friendly", "improve LLM citability". Do NOT trigger for writing new content from scratch — use geo-content for that.
Audit and optimize content for SEO, GEO (generative engine optimization), and AEO (answer engine optimization). Use when user asks to "audit SEO", "check search visibility", "optimize for AI search", "generate schema markup", "validate metadata", "extract keywords", "optimize for Perplexity/ChatGPT/Gemini", "check Open Graph tags", "submit to IndexNow", or mentions SEO, GEO, AEO, or search optimization. Do NOT use for creating new content from scratch or image optimization.
Audit and optimize content for SEO, GEO (generative engine optimization), and AEO (answer engine optimization). Use when user asks to "audit SEO", "check search visibility", "optimize for AI search", "generate schema markup", "validate metadata", "extract keywords", "optimize for Perplexity/ChatGPT/Gemini", "check Open Graph tags", "submit to IndexNow", or mentions SEO, GEO, AEO, or search optimization. Do NOT use for creating new content from scratch or image optimization.
Design gesture-based interactions for touch and pointer devices.
> Generates a 3-month SEO performance HTML report for any domain using DataForSEO data. Fetches baseline vs current traffic, keyword rankings, top content pages, and competitive #0D0A1A background, #8157F2 purple accent, Instrument Sans + DM Sans + DM Mono typography. Use this skill whenever a user provides a target domain and a list of competitor URLs and asks for an SEO report, performance report, SEO analysis, competitive SEO comparison, traffic report, ranking report, or 3-month SEO summary. Also trigger when the user says "generate SEO report for X vs Y and Z", "create a performance report", "compare my SEO against competitors", or pastes a domain and asks how it's performing versus the market. Always use this skill for SEO report generation — do not attempt to build the report without following this structured data-fetch and HTML generation workflow.
Create developer handoff specifications with measurements, behaviors, assets, and edge cases.
Conduct expert heuristic evaluations using Nielsen's heuristics and domain-specific criteria.
Apply Hick's Law to reduce decision time by limiting the number of simultaneous choices presented to users.
Create an icon system specification covering grid, sizing, naming, categories, and implementation guidance.
Define an illustration style guide with visual language, color usage, and application rules.
Email triage system that handles both one-time setup and recurring triage in a single skill. Auto-detects state: if no knowledge base exists at ${WORKSPACE}/Email/, runs an 8-section onboarding interview (grill-me discipline, one question at a time) to build a 7-file personalized KB, then offers to run triage immediately. If the KB already exists, skips setup and goes straight to triage — searches recent emails, classifies them via the user's taxonomy, researches new senders, generates TAKE IT/WORTH/PASS/FLAG recommendations, drafts replies (NEVER sends), delivers a report, and updates the KB. Use with 'update' argument to refresh preferences. Setup triggers: 'set up my inbox', 'configure inbox triage', 'set up my email system', 'configure email triage', 'build my email knowledge base', 'initialize email management'. Triage triggers: 'triage my inbox', 'inbox triage', 'check my email', 'run email triage', 'process my inbox', 'what's new in my email', 'handle my email', 'email triage'.
Design the structure, hierarchy, and navigation model for a product's content and features.
Craft-first interface design for dashboards, admin panels, SaaS apps, tools, settings pages, data interfaces, and interactive products. Use when designing, building, reviewing, auditing, or refining product UI where visual craft, layout hierarchy, tokens, states, visual direction, or design-system consistency matter. Not for marketing pages, landing pages, campaigns, or brand-only work.
Apply an emotional resonance lens to any UI. Use when a design is technically correct but flat — to identify what's missing and prescribe specific changes at the copy, motion, and interaction layer.
Generate STAR stories, practice questions, and talking points from resume
Create a structured user interview script with warm-up, core exploration, and wrap-up sections. Use when preparing for user research interviews to ensure consistent, insightful conversations.
Analyze job postings, calculate match scores, identify gaps, and create application strategy
Search for jobs matching my resume and preferences
Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.
Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas. Use when mapping the full user experience for a product, feature, or service.
Behavioral guidelines to reduce common LLM coding mistakes. Use when writing, reviewing, or refactoring code to avoid overcomplication, make surgical changes, surface assumptions, and define verifiable success criteria.
> Cluster a list of keywords into topical groups with search intent labels, validated search volume, KD, and CPC data. Use this skill whenever a user provides a list of keywords (pasted, uploaded as CSV/Excel, or via Google Sheet URL) and asks to cluster, group, map, organize, or categorize them. Also trigger when a user says "keyword cluster", "cluster my keywords", "group these keywords", "keyword map", "keyword strategy from this list", "organize keywords by topic", or pastes or uploads a list of keywords and wants structure from it. Always use this skill — do not attempt keyword clustering manually without following this workflow.
> Audits any landing or service page across 48 checks in 10 categories for LLM/AI discoverability, GEO readiness, content clarity, schema markup, internal linking, freshness signals, and technical crawlability. Produces an overall score out of 100, a per-category score out of 100, pass/warn/fail/ manual counts, and a prioritised fix list — all rendered as a standalone HTML report saved to disk. Use when a user provides a URL and asks to audit it, score it, check its GEO readiness, test its AI discoverability, run a landing page audit, or evaluate it for LLM citation potential. Also trigger on phrases like "audit this page", "score this URL", "check GEO for", "is this page AI-ready", "run a GEO audit", "LLM page check", "how would AI read this page", or "landing page score".
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
Apply the Law of Common Region to group elements using containers, backgrounds, and boundaries.
Apply the Law of Proximity to group related elements through spatial relationships.
Define responsive layout grid systems with columns, gutters, margins, and breakpoint behavior.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
Optimize LinkedIn profile for searchability, recruiter visibility, and engagement
> Audits any domain's AI-readiness by using curl to directly probe robots.txt, llms.txt, and llms-full.txt, then scores each file against a structured checklist and delivers a formatted report with pass/warn/fail findings and actionable fixes. Use this skill whenever a user provides a domain or URL and wants to know if llms.txt or llms-full.txt is available, discoverable, or properly structured. Trigger on phrases like "check llms.txt for", "does this site have llms.txt", "find llms.txt", "check llms for this url", "audit llms.txt", "is llms-full.txt available", or any time a user shares a domain/docs URL and wants AI-readiness checked. Also trigger when the user wants to verify GEO/AEO readiness of a documentation site.
> Audits any domain's AI-readiness by using curl to directly probe robots.txt, llms.txt, and llms-full.txt, then scores each file against a structured checklist and delivers a formatted report with pass/warn/fail findings and actionable fixes. Use this skill whenever a user provides a domain or URL and wants to know if llms.txt or llms-full.txt is available, discoverable, or properly structured. Trigger on phrases like "check llms.txt for", "does this site have llms.txt", "find llms.txt", "check llms for this url", "audit llms.txt", "is llms-full.txt available", or any time a user shares a domain/docs URL and wants AI-readiness checked. Also trigger when the user wants to verify GEO/AEO readiness of a documentation site.
Design loading, skeleton, and progressive content reveal patterns.
Design interfaces that adapt gracefully to multiple languages, writing directions, and cultural contexts.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
| Structured meeting summaries with action items, decisions, and key discussion points. mentions meeting notes, minutes, action items, or needs structured meeting documentation.
Define UX metrics and KPIs that connect design decisions to measurable business and user outcomes.
Specify micro-interactions with trigger, rules, feedback, and loop/mode definitions.
Apply Miller's Law — chunk information into groups of ~4 to work within working memory limits.
Define a motion system with duration tokens, easing vocabulary, and reduced-motion handling for consistent animation across a product.
Establish a naming convention system for design elements, components, and tokens with clear rules and examples.
Select and design navigation patterns that match product structure, user tasks, and platform conventions.
Scan your LinkedIn contacts' companies for matching job openings
> Runs a full dead-end page audit for any website. Discovers all blog/content pages, detects which ones have zero outgoing links to any URL on the same domain, fetches keywords, clusters pages by topic, and generates 3 outgoing link suggestions per dead-end page with anchor text, placement guidance, and ready-to-paste context copy. Outputs a styled HTML report matching report-style-reference.html. Automatically detects site framework (Next.js, static, WordPress) and uses the correct detection CMS sites. Trigger when a user provides a domain or URL and asks for a dead-end page audit, outgoing internal links audit, "which pages don't link out", "find pages with no internal links in the content", "pages that are link dead-ends", or any variation of finding pages that have zero outgoing links to the same domain. Always use this skill for dead-end page audits — never attempt the workflow without following every step here.
Articulate a compelling north-star product vision that aligns teams and inspires strategic design decisions.
Compare multiple job offers side-by-side with total compensation analysis
> Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic.
> Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For ongoing email sequences, see emails.
Design first-run experiences that get users to value quickly without overwhelming them.
Identify, evaluate, and prioritize design opportunities using impact-effort frameworks and strategic criteria.
Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
Audit any domain for orphan blog pages, map internal links across all blog posts, generate keyword-backed interlinking briefs via DataForSEO, and produce a self-contained downloadable HTML report. Invoke with the target domain as the argument.
Structure a pattern library entry with problem context, solution pattern, usage examples, and related patterns.
Design a new PM skill through guided conversation. Use when you have raw content or an idea and want to shape it into a compliant skill.
Transform resume bullets into detailed portfolio case studies
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
Structure compelling design presentations for stakeholders, reviews, and showcases.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans.
Choose a prioritization framework based on stage, team context, and stakeholder needs. Use when deciding between RICE, ICE, value/effort, or another scoring approach.
Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use when prioritizing features, synthesizing user research, writing requirement documentation, or developing product strategy.
Strategic product leadership toolkit for Head of Product covering OKR cascade generation, quarterly planning, competitive landscape analysis, product vision documents, and team scaling proposals. Use when creating quarterly OKR documents, defining product goals or KPIs, building product roadmaps, running competitive analysis, drafting team structure or hiring plans, aligning product strategy across engineering and design, or generating cascaded goal hierarchies from company to team level.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
Choose the right prototyping fidelity and method for the design question.
Use when the user asks to review pull requests, analyze code changes, check for security issues in PRs, or assess code quality of diffs.
Set optimal line lengths for readability across typography scales and responsive layouts.
Draft, review, and refactor Reddit comments for any company by providing a domain URL and a Reddit thread. Dynamically extracts product knowledge, approved terminology, voice and tone, and positioning guidelines from the domain before writing. Use this skill whenever the user provides a domain and a Reddit thread and asks to write, draft, review, or refactor a Reddit comment or engagement reply. Trigger on inputs like "Domain: [url] Thread: [url or paste]", "write a Reddit comment for this domain", "draft an engagement for this thread", or any variation where a company URL and a Reddit thread are both provided. Always use this skill — never write Reddit comments for a domain without following this full workflow.
Draft, review, and refactor Reddit comments for any company by providing a domain URL and a Reddit thread. Dynamically extracts product knowledge, approved terminology, voice and tone, and positioning guidelines from the domain before writing. Use this skill whenever the user provides a domain and a Reddit thread and asks to write, draft, review, or refactor a Reddit comment or engagement reply. Trigger on inputs like "Domain: [url] Thread: [url or paste]", "write a Reddit comment for this domain", "draft an engagement for this thread", or any variation where a company URL and a Reddit thread are both provided. Always use this skill — never write Reddit comments for a domain without following this full workflow.
Format professional references properly and prepare reference materials
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Mid-conversation reflection skill that pauses execution and zooms out from detail-mode to honestly reassess direction, assumptions, and bias. Use when the user says 'reflect', 'take a step back', 'step back', 'zoom out', 'are we missing something', 'bigger picture', 'sanity check this', 'are we on track', 'are we overthinking this', 'forest for the trees', or any variation signaling intent to break out of detail-mode and reassess. Also trigger when the conversation has gone deep on implementation details without strategic check-in, or when the user shows signs of being stuck — that's often a signal the framing needs a reset, not more detail work. Intentionally low-intake: runs the 5-dimension analysis immediately when prior context is rich enough; asks one forcing clarifier only when invocation context is too thin to reassess from.
Build and maintain a research repository that makes findings findable, reusable, and cumulative across the organization.
Design adaptive layouts and interactions that work across all screen sizes and input methods.
Optimize resumes for Applicant Tracking Systems, check ATS compatibility, and analyze keyword match
Transform weak resume bullets into achievement-focused statements with metrics and impact
Ensure ATS-friendly formatting and create clean scannable layouts
Find opportunities to add metrics and estimate numbers when exact data unavailable
Create targeted resume sections optimized for different experience levels and roles
Customize resume for specific job postings while maintaining truthfulness
Track different resume versions, maintain master resume, manage tailored versions
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
Research market rates, build negotiation strategy, and create counter-offer scripts
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
Audits any SDK documentation site and produces a fully scored, downloadable HTML report. Use this skill whenever a user provides a documentation URL and asks to audit, review, analyse, score, or check the quality of SDK docs. Also trigger for phrases like "audit the SDK docs at X", "check if the docs at X are complete", "review this SDK documentation", "how good are these docs", "run an SDK audit on X", or any time a user pastes a URL alongside words like audit, review, crawl, check, analyse, quality, completeness, or gaps. ALWAYS use this skill — do not attempt the audit without following this structured crawl → analyse → cross-reference → report workflow.
Design search experiences that help users find what they need, recover from failure, and refine results.
This skill should be used when the user asks to "design system architecture", "evaluate microservices vs monolith", "create architecture diagrams", "analyze dependencies", "choose a database", "plan for scalability", "make technical decisions", or "review system design". Use for architecture decision records (ADRs), tech stack evaluation, system design reviews, dependency analysis, and generating architecture diagrams in Mermaid, PlantUML, or ASCII format.
Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.
Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp server. Pairs with seo-backlinks for multi-source confidence weighting.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.
Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
> SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
> Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
> Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".
> Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".
> Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".
> and track regressions over time. Git for SEO — baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".
> intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
> Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
> FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
> Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
> PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
> Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says \"generate image\", \"OG image\", \"social preview\", \"hero image\", \"blog image\", \"product photo\", \"infographic\", \"seo image\", \"create visual\", \"image-gen\", \"favicon\", \"schema image\", \"pinterest pin\", \"generate visual\", \"banner\", or \"thumbnail\".
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says \"generate image\", \"OG image\", \"social preview\", \"hero image\", \"blog image\", \"product photo\", \"infographic\", \"seo image\", \"create visual\", \"image-gen\", \"favicon\", \"schema image\", \"pinterest pin\", \"generate visual\", \"banner\", or \"thumbnail\".
> Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".
> Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
> Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".
> Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
> Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.
> Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
> Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".
SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query. Highest-impact new extension per the v2 gap analysis — no other vendor covers all 5 AI platforms in one API.
> Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".
> mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
> URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site — no API quota burn, runs locally.
Map the end-to-end service delivery system including frontstage actions, backstage processes, and supporting infrastructure.
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.
Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.
Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.
Create a consistent spacing system based on a base unit with contextual application rules.
Create stakeholder alignment artifacts including responsibility matrices, decision frameworks, and communication plans.
Model complex UI behavior as finite state machines with states, events, and transitions.
Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.
Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.
Summarize a user interview transcript into structured insights with key themes, quotes, and action items. Use after conducting user interviews to extract and share findings efficiently.
Design surveys that collect reliable, unbiased quantitative data to validate hypotheses and measure user attitudes at scale.
Tailor your resume for a specific job posting
Design team workflows covering task management, collaboration rituals, and tooling.
Optimize resumes for software engineering, PM, and technical roles
Use when implementing any feature or bugfix, before writing implementation code
Generates structured usability test scenarios with realistic tasks, success criteria, and facilitation notes — ready to run with real participants or in a moderated session.
Design a theming architecture that supports brand variants, dark mode, and high-contrast modes with token mapping.
Create a modular typography scale with size, weight, and line-height relationships.
Create beautiful, accessible user interfaces with shadcn/ui components (built on Radix UI + Tailwind), Tailwind CSS utility-first styling, and canvas-based visual designs. Use when building user interfaces, implementing design systems, creating responsive layouts, adding accessible components (dialogs, dropdowns, forms, tables), customizing themes and colors, implementing dark mode, generating visual designs and posters, or establishing consistent styling patterns across applications.
UI/UX design intelligence for web and mobile. Includes 50+ styles, 161 color palettes, 57 font pairings, 161 product types, 99 UX guidelines, and 25 chart types across 10 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui, and HTML/CSS). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, and check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, and mobile app. Elements: button, modal, navbar, sidebar, card, table, form, and chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, and flat design. Topics: color systems, accessibility, animation, layout, typography, font pairing, spacing, interaction states, shadow, and gradient. Integrations: shadcn/ui MCP for component search and examples.
Design a usability test plan with tasks, success metrics, participant criteria, and facilitation guide. Use when planning moderated or unmoderated usability testing sessions.
Create user flow diagrams showing paths, decisions, and branch logic.
Create refined user personas from research data with demographics, goals, frustrations, and behavioral patterns. Use when synthesizing user research into actionable persona profiles for design decisions.
Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
Use when starting any conversation - establishes how to find and use skills, requiring skill invocation before ANY response including clarifying questions
UX research and design toolkit for Senior UX Designer/Researcher including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use when conducting user research, creating personas, mapping user journeys, planning usability tests, or validating designs.
Write effective UI copy including microcopy, error messages, empty states, and CTAs.
Define version control strategies for design files, components, and libraries.
Establish clear visual hierarchy through size, weight, color, spacing, and positioning.
Apply the Von Restorff Effect to make the most important element distinctly different from its surroundings.
Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
Specify wireframe layouts with content priority, component placement, and annotation.
Design and write deterministic multi-agent workflow scripts (.js files in .claude/workflows/) for Claude Code's Workflow tool. Use when a user wants to build, create, author, scaffold, or run a custom Claude Code workflow, orchestrate sub-agents (fan-out, pipeline, loop, judge-panel), or automate a repeatable multi-step task across fresh-context agents.
Analyze images, websites, and Figma files to extract their design and generate a `design.md` with token system, component inventory, and reconstruction notes. Use this skill whenever the user wants to understand, document, replicate, or audit the design of something visual: a screenshot, a URL, a Figma link, a Pinterest reference, a mockup, a competitor's site, a component, a dashboard, a landing page. Also when they ask 'extract the design system from X', 'document the style of Y', 'analyze this visually', 'convert this image into tokens', 'help me replicate this design', 'what palette does this site use', 'how is this built'. Also for single elements: 'copy this navbar', 'recreate this illustration', 'give me a prompt to regenerate this graphic' — element mode outputs a focused element.md, with token-grounded image-model prompts when the element is visual art. If the user brings any visual source and wants to understand it at a design level — this skill should activate.
Analyze images, websites, and Figma files to extract their design and generate a `design.md` with token system, component inventory, and reconstruction notes. Use this skill whenever the user wants to understand, document, replicate, or audit the design of something visual: a screenshot, a URL, a Figma link, a Pinterest reference, a mockup, a competitor's site, a component, a dashboard, a landing page. Also when they ask 'extract the design system from X', 'document the style of Y', 'analyze this visually', 'convert this image into tokens', 'help me replicate this design', 'what palette does this site use', 'how is this built'. Also for single elements: 'copy this navbar', 'recreate this illustration', 'give me a prompt to regenerate this graphic' — element mode outputs a focused element.md, with token-grounded image-model prompts when the element is visual art. If the user brings any visual source and wants to understand it at a design level — this skill should activate.
Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp server. Pairs with seo-backlinks for multi-source confidence weighting.
Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the official @ahrefs/mcp server. Pairs with seo-backlinks for multi-source confidence weighting.
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says \"generate image\", \"OG image\", \"social preview\", \"hero image\", \"blog image\", \"product photo\", \"infographic\", \"seo image\", \"create visual\", \"image-gen\", \"favicon\", \"schema image\", \"pinterest pin\", \"generate visual\", \"banner\", or \"thumbnail\".
Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
> Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".
> Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".
> Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube, Google Images), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", "image SERP", "google images", "image rankings", or "real search data".
> Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
> Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.
Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.
SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query. Highest-impact new extension per the v2 gap analysis — no other vendor covers all 5 AI platforms in one API.
SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query. Highest-impact new extension per the v2 gap analysis — no other vendor covers all 5 AI platforms in one API.
Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site — no API quota burn, runs locally.
Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site — no API quota burn, runs locally.
Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
Format CVs for academic positions with publications, grants, and teaching
Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
Create accessibility testing plans covering assistive technologies and WCAG criteria.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.
Apply the Aesthetic-Usability Effect — visually consistent, polished interfaces are perceived as more usable.
Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements. Use when synthesizing large amounts of qualitative data from interviews, observations, or surveys.
Agile product ownership for backlog management and sprint execution. Covers user story writing, acceptance criteria, sprint planning, and velocity tracking. Use when writing user stories, creating acceptance criteria, planning sprints, estimating story points, breaking down epics, or prioritizing the backlog.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
Apply animation principles to UI motion for purposeful, polished interactions.
Fill out job application form fields with context-aware, tailored answers drawn from the candidate's CV and the job description
Fill out a job application on Greenhouse, Lever, or Workday
> Audit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO optimization, E-E-A-T signals, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging, vocabulary diversity). Supports export formats (markdown, JSON, table) and batch analysis with sorting. Generates prioritized recommendations (Critical/High/Medium/Low) with specific fixes. Works with any format (MDX, markdown, HTML, URL). Use when user says "analyze blog", "audit blog", "blog score", "check blog quality", "blog review", "rate this blog", "blog health check".
> Audit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO optimization, E-E-A-T signals, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging, vocabulary diversity). Supports export formats (markdown, JSON, table) and batch analysis with sorting. Generates prioritized recommendations (Critical/High/Medium/Low) with specific fixes. Works with any format (MDX, markdown, HTML, URL). Use when user says "analyze blog", "audit blog", "blog score", "check blog quality", "blog review", "rate this blog", "blog health check".
> Generate audio narration of blog posts using Google Gemini TTS. Supports summary narration, full article read-aloud, and two-speaker podcast/dialogue mode with 30 voice options. Outputs MP3 with HTML5 audio embed code. Works standalone via /blog audio or internally from blog-write. Falls back gracefully when API key is not configured. Use when user says "blog audio", "narrate blog", "audio version", "text to speech", "tts", "podcast mode", "read aloud", "audio narration", "voice", "narration", "generate audio".
> Generate audio narration of blog posts using Google Gemini TTS. Supports summary narration, full article read-aloud, and two-speaker podcast/dialogue mode with 30 voice options. Outputs MP3 with HTML5 audio embed code. Works standalone via /blog audio or internally from blog-write. Falls back gracefully when API key is not configured. Use when user says "blog audio", "narrate blog", "audio version", "text to speech", "tts", "podcast mode", "read aloud", "audio narration", "voice", "narration", "generate audio".
> Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents for comprehensive analysis. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
> Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents for comprehensive analysis. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
> Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
> Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
> Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline".
> Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline".
> Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
> Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
> Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports local-only mode (grep-based) and DataForSEO API mode (Page Intersection endpoint at ~$0.01/call). Outputs severity-scored report with merge or differentiate recommendations. Use when user says "cannibalization", "keyword overlap", "competing pages", "duplicate keywords", "cannibalize".
> Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports local-only mode (grep-based) and DataForSEO API mode (Page Intersection endpoint at ~$0.01/call). Outputs severity-scored report with merge or differentiate recommendations. Use when user says "cannibalization", "keyword overlap", "competing pages", "duplicate keywords", "cannibalize".
> Generate dark-mode-compatible inline SVG data visualization charts for blog posts. Supports horizontal bar, grouped bar, donut, line, lollipop, area, and radar charts with automatic platform detection (HTML vs JSX/MDX). Enforces chart type diversity, accessible markup (role=img, aria-label), source attribution, and transparent backgrounds. Use whenever the user mentions data visualization, charts, graphs, comparison tables that need to be visualized, or wants to embed inline SVG visualizations in a blog post, even if not invoking blog-write. Use when user says "blog chart", "generate chart", "data visualization", "svg chart", "blog graph", "visualize data", or when the blog-write workflow identifies chart-worthy data points (3+ comparable metrics, trends, before/after data).
> Generate dark-mode-compatible inline SVG data visualization charts for blog posts. Supports horizontal bar, grouped bar, donut, line, lollipop, area, and radar charts with automatic platform detection (HTML vs JSX/MDX). Enforces chart type diversity, accessible markup (role=img, aria-label), source attribution, and transparent backgrounds. Use whenever the user mentions data visualization, charts, graphs, comparison tables that need to be visualized, or wants to embed inline SVG visualizations in a blog post, even if not invoking blog-write. Use when user says "blog chart", "generate chart", "data visualization", "svg chart", "blog graph", "visualize data", or when the blog-write workflow identifies chart-worthy data points (3+ comparable metrics, trends, before/after data).
> Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "pillar content", "hub and spoke", "content ecosystem", "cluster map".
> Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "pillar content", "hub and spoke", "content ecosystem", "cluster map".
> Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
> Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
> Verify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all statistical claims (numbers, percentages, named sources), fetches each cited URL via WebFetch, and scores match confidence (exact match 1.0, paraphrase 0.7-0.9, not found 0.0). Flags uncited claims as UNVERIFIED. Use when user says "fact check", "verify statistics", "check sources", "validate claims", "factcheck", "source verification".
> Verify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all statistical claims (numbers, percentages, named sources), fetches each cited URL via WebFetch, and scores match confidence (exact match 1.0, paraphrase 0.7-0.9, not found 0.0). Flags uncited claims as UNVERIFIED. Use when user says "fact check", "verify statistics", "check sources", "validate claims", "factcheck", "source verification".
> FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts). Use when user says "FLOW", "FLOW framework", "blog flow", "evidence-led blogging", "find optimize win", or wants stage-specific blog prompts.
> FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts). Use when user says "FLOW", "FLOW framework", "blog flow", "evidence-led blogging", "find optimize win", or wants stage-specific blog prompts.
> AI citation readiness audit ONLY (does not touch Google rankings, use blog-rewrite for combined Google+AI work). Use whenever the user wants their content to rank in ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. AI citation optimization audit scoring blog posts for ChatGPT, Perplexity, and Google AI Overview citability. Evaluates passage-level citability, Q&A formatting, entity clarity, structured data, and AI crawler accessibility. Generates citation capsules and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".
> AI citation readiness audit ONLY (does not touch Google rankings, use blog-rewrite for combined Google+AI work). Use whenever the user wants their content to rank in ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. AI citation optimization audit scoring blog posts for ChatGPT, Perplexity, and Google AI Overview citability. Evaluates passage-level citability, Q&A formatting, entity clarity, structured data, and AI crawler accessibility. Generates citation capsules and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".
> Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
> Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
> AI image generation and editing for blog content powered by Gemini via MCP. Claude acts as Creative Director - interpreting intent, selecting domain expertise, constructing optimized 6-component prompts (Subject + Action + Context + Composition + Lighting + Style), and orchestrating Gemini for blog-quality results. Generates hero images, inline illustrations, social preview cards, and OG images. Edits existing blog images. Supports 6 blog-optimized domain modes (Editorial, Product, Landscape, UI/Web, Infographic, Abstract). Works standalone via /blog image or internally from blog-write and blog-rewrite workflows. Falls back gracefully when MCP is not configured. Use when user says "blog image", "generate hero image", "blog illustration", "social card", "generate blog image", "edit blog image", "image generate", "blog cover image", "inline image", "OG image".
> AI image generation and editing for blog content powered by Gemini via MCP. Claude acts as Creative Director - interpreting intent, selecting domain expertise, constructing optimized 6-component prompts (Subject + Action + Context + Composition + Lighting + Style), and orchestrating Gemini for blog-quality results. Generates hero images, inline illustrations, social preview cards, and OG images. Edits existing blog images. Supports 6 blog-optimized domain modes (Editorial, Product, Landscape, UI/Web, Infographic, Abstract). Works standalone via /blog image or internally from blog-write and blog-rewrite workflows. Falls back gracefully when MCP is not configured. Use when user says "blog image", "generate hero image", "blog illustration", "social card", "generate blog image", "edit blog image", "image generate", "blog cover image", "inline image", "OG image".
> Audit a directory of multilingual blog content for completeness, consistency, hreflang correctness, meta-tag parity, and freshness. Builds a translation coverage matrix, flags stale translations, validates hreflang and schema, and emits a prioritized report with runnable fix commands. Use when user says "locale audit", "blog locale-audit", "check translations", "multilingual audit", "translation check", "hreflang check", "Uebersetzungen pruefen".
> Audit a directory of multilingual blog content for completeness, consistency, hreflang correctness, meta-tag parity, and freshness. Builds a translation coverage matrix, flags stale translations, validates hreflang and schema, and emits a prioritized report with runnable fix commands. Use when user says "locale audit", "blog locale-audit", "check translations", "multilingual audit", "translation check", "hreflang check", "Uebersetzungen pruefen".
> Cultural adaptation for translated content. Run AFTER blog-translate completes. Adjusts brand examples, CTAs, legal references, and formality for the target market (German, French, Japanese, Spanish, etc.). Deep cultural adaptation of translated blog posts. Goes beyond translation to swap brand examples, adapt CTAs, substitute legal references, localize statistic sources where possible, and adjust formality (Sie/du, tu/vous, formal/informal). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets, plus a custom-locale template. Makes content feel locally authored, not translated. Use when user says "localize blog", "blog localize", "cultural adaptation", "adapt for Germany", "adapt for France", "lokalisieren", "localiser", "adaptar".
> Cultural adaptation for translated content. Run AFTER blog-translate completes. Adjusts brand examples, CTAs, legal references, and formality for the target market (German, French, Japanese, Spanish, etc.). Deep cultural adaptation of translated blog posts. Goes beyond translation to swap brand examples, adapt CTAs, substitute legal references, localize statistic sources where possible, and adjust formality (Sie/du, tu/vous, formal/informal). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets, plus a custom-locale template. Makes content feel locally authored, not translated. Use when user says "localize blog", "blog localize", "cultural adaptation", "adapt for Germany", "adapt for France", "lokalisieren", "localiser", "adaptar".
> One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
> One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
> Query Google NotebookLM notebooks for source-grounded, citation-backed answers from user-uploaded documents. Manages notebook library, handles Google authentication, and supports smart discovery. Works standalone via /blog notebooklm or internally from blog-write and blog-researcher for Tier 1 research data. Falls back gracefully when not configured. Use when user says "notebooklm", "notebook", "query notebook", "ask notebook", "notebook research", "source grounded research", "document query", "notebook library".
> Query Google NotebookLM notebooks for source-grounded, citation-backed answers from user-uploaded documents. Manages notebook library, handles Google authentication, and supports smart discovery. Works standalone via /blog notebooklm or internally from blog-write and blog-researcher for Tier 1 research data. Falls back gracefully when not configured. Use when user says "notebooklm", "notebook", "query notebook", "ask notebook", "notebook research", "source grounded research", "document query", "notebook library".
> SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
> SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
> Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when user says "persona", "voice", "tone", "writing style", "brand voice", "create persona", "use persona".
> Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. Used by blog-write and blog-rewrite to enforce consistent voice. Use when user says "persona", "voice", "tone", "writing style", "brand voice", "create persona", "use persona".
> Repurpose blog posts for social media, email, YouTube, Reddit, and LinkedIn. Generates Twitter/X threads, LinkedIn articles, YouTube scripts, Reddit discussion posts, email newsletter excerpts. Adapts tone for each platform. Use when user says "repurpose", "blog repurpose", "share blog", "social media", "twitter thread", "linkedin post", "youtube script", "reddit post".
> Repurpose blog posts for social media, email, YouTube, Reddit, and LinkedIn. Generates Twitter/X threads, LinkedIn articles, YouTube scripts, Reddit discussion posts, email newsletter excerpts. Adapts tone for each platform. Use when user says "repurpose", "blog repurpose", "share blog", "social media", "twitter thread", "linkedin post", "youtube script", "reddit post".
> Rewrite and optimize existing blog posts for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Full rewrite for both Google rankings AND AI citations. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds Pixabay/Unsplash images, generates built-in SVG charts, injects FAQ schema, performs AI content detection, adds citation capsules and information gain markers, and updates freshness signals. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog", "refresh blog post", "blog optimization".
> Rewrite and optimize existing blog posts for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Full rewrite for both Google rankings AND AI citations. For AI-citation-only audit (no Google work), use blog-geo instead. Replaces fabricated statistics with sourced data, applies answer-first formatting, adds Pixabay/Unsplash images, generates built-in SVG charts, injects FAQ schema, performs AI content detection, adds citation capsules and information gain markers, and updates freshness signals. Works with any blog format (MDX, markdown, HTML). Use when user says "rewrite blog", "optimize blog", "update blog", "improve blog", "fix blog", "refresh blog post", "blog optimization".
> Generate complete JSON-LD schema markup for blog posts including BlogPosting, Person, Organization, BreadcrumbList, FAQPage, and ImageObject. Validates against Google requirements and warns about deprecated types. Use when user says "schema", "blog schema", "json-ld", "structured data", "schema markup", "generate schema".
> Generate complete JSON-LD schema markup for blog posts including BlogPosting, Person, Organization, BreadcrumbList, FAQPage, and ImageObject. Validates against Google requirements and warns about deprecated types. Use when user says "schema", "blog schema", "json-ld", "structured data", "schema markup", "generate schema".
> Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL Card validation, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".
> Post-writing SEO validation with pass/fail checklist covering title tag length and keyword placement, meta description quality, heading hierarchy and keyword density, internal/external link audit with anchor text analysis, canonical URL Card validation, URL structure optimization, and image alt text presence. Produces prioritized fix list with specific recommendations. Use when user says "seo check", "check seo", "validate seo", "blog seo", "seo validation", "on-page seo", "title tag check", "meta description check", "heading check", "link audit".
> Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".
> Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".
> Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".
> Extract, suggest, and sync tags and categories for blog posts across all major CMS platforms. Supports WordPress REST API, Shopify GraphQL, Ghost Content API, Strapi REST/GraphQL, and Sanity GROQ. Generates tag suggestions from content analysis (keyword frequency, heading extraction, semantic grouping), enforces minimum post-count thresholds to prevent thin tag archives, and syncs taxonomy via authenticated API calls. Use when user says "tags", "categories", "taxonomy", "tag suggestions", "sync tags", "WordPress tags", "Shopify tags".
> Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".
> Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".
> Write new blog articles from scratch optimized for Google rankings and AI citations. Generates full articles with template selection, answer-first formatting, Key Takeaways summary box, information gain markers, citation capsules, sourced statistics, Pixabay/Unsplash images, built-in SVG chart generation, FAQ schema, internal linking zones, and proper heading hierarchy. Supports MDX, markdown, and HTML output. Use when user says "write blog", "new blog post", "create article", "write about", "draft blog", "generate blog post".
> Write new blog articles from scratch optimized for Google rankings and AI citations. Generates full articles with template selection, answer-first formatting, Key Takeaways summary box, information gain markers, citation capsules, sourced statistics, Pixabay/Unsplash images, built-in SVG chart generation, FAQ schema, internal linking zones, and proper heading hierarchy. Supports MDX, markdown, and HTML output. Use when user says "write blog", "new blog post", "create article", "write about", "draft blog", "generate blog post".
> Full-lifecycle blog engine with 30 sub-skills, 12 content templates, 5-category 100-point scoring, and 5 specialized agents. Routes user requests to the right images, repurposing, AI-citation optimization, FLOW framework prompts, topic-cluster execution, and multilingual publishing. Optimized for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Supports any platform (WordPress, Next.js MDX, Hugo, Ghost, Astro, Jekyll, 11ty, Gatsby, HTML). Use when user says "blog", "write a blog", "blog post", "blog strategy", "content brief", "editorial calendar", "blog audit", "blog optimization", "topic cluster", "multilingual blog", "FLOW framework", or any /blog subcommand. Sub-skill descriptions cover narrower triggers.
> Full-lifecycle blog engine with 30 sub-skills, 12 content templates, 5-category 100-point scoring, and 5 specialized agents. Routes user requests to the right images, repurposing, AI-citation optimization, FLOW framework prompts, topic-cluster execution, and multilingual publishing. Optimized for Google rankings (December 2025 Core Update, E-E-A-T) and AI citations (GEO/AEO). Supports any platform (WordPress, Next.js MDX, Hugo, Ghost, Astro, Jekyll, 11ty, Gatsby, HTML). Use when user says "blog", "write a blog", "blog post", "blog strategy", "content brief", "editorial calendar", "blog audit", "blog optimization", "topic cluster", "multilingual blog", "FLOW framework", or any /blog subcommand. Sub-skill descriptions cover narrower triggers.
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
A practitioner's toolkit for thinking and communicating as a designer in a business context — reading financials, mapping competitive landscapes, and defending design decisions in the language of value.
Captures and organizes chaotic brain dumps into a structured, actionable system with zero information loss. Use this skill whenever the user says 'capture this', 'brain dump', 'let me dump some ideas', 'I've got a bunch of thoughts', 'here's everything on my mind', 'idea dump', 'let me get this out of my head', 'I need to organize my thoughts', 'here's what I'm thinking', or any variation where someone is unloading a messy stream of ideas, tasks, thoughts, and plans wanting them turned into something coherent. Also trigger when the user pastes or dictates a long, unstructured block of mixed ideas — even without the exact phrase — the intent is the same. Fast-to-action by design: no upfront intake. Output is four sections (Projects/Ideas, Tasks, Connections, How I Can Help) ending with a directive question. Asks at most one mid-organization clarifying question when a single item is genuinely ambiguous between task and project.
Analyze card sorting results to inform information architecture and navigation structure. Use after conducting open or closed card sort studies.
Translate skills from one industry to another, identify transferable skills
Craft portfolio-ready case studies that tell the story of a design project.
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.
Design click/first-click tests to evaluate navigation and information findability.
Code review automation for TypeScript, JavaScript, Python, Go, Swift, Kotlin, C#, .NET, Java, C, C++, Rust, Ruby, PHP, and Dart/Flutter. Analyzes PRs for complexity and risk, checks code quality for SOLID violations and code smells, generates review reports. Use when reviewing pull requests, analyzing code quality, identifying issues, generating review checklists.
Write personalized cold outreach emails to hiring managers and founders — specific, human, not a pitch deck
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
Build a comprehensive color system with palette generation, semantic mapping, and accessibility compliance.
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\
Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Write a detailed component specification including props, states, variants, accessibility requirements, and usage guidelines.
Generates a fully structured SEO content brief for a target keyword and optionally pushes it to a Notion database. Use this skill whenever the user says 'create a content brief', 'brief this keyword', 'run a content brief for', 'generate a brief', 'write a brief for [keyword]', 'content brief on [topic]', or any variation where someone needs a keyword researched and turned into a structured writing assignment with H1, H2 outline, FAQ, internal links, word count target, and writer notes. Also triggers when the user provides a keyword and asks for an SEO brief, editorial brief, or writing spec. Outputs a mandatory structured format that the text parser maps directly to Notion properties. Supports single-keyword and batch (CSV) modes.
Define what content a product needs, how it should be structured, and who owns it.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.
Create personalized, compelling cover letters from resume and job description
Write a tailored cover letter for a specific job posting
Balance visual design with ATS compatibility for creative roles
Critique a screen's interactive affordances — what looks clickable, state visibility, CTA clarity, and action discoverability.
Critique a screen's brand consistency against mood.md, voice.md, and tokens.md.
Critique a screen's colour usage — contrast ratios, palette coherence, semantic meaning, and colour accessibility.
Critique a screen's composition — balance, whitespace, rhythm, and gestalt principles.
Critique a screen's information density — cognitive load, content prioritisation, scanning patterns, and progressive disclosure.
Critique a screen's typography — scale usage, readability, consistency, and token compliance.
Critique a screen's visual hierarchy — entry point, eye flow, weight distribution, and emphasis.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
Design effective dark mode interfaces with proper color adaptation, contrast, and elevation.
Design clear, accessible data visualizations with appropriate chart selection and styling.
Write a comprehensive design brief that defines the problem space, constraints, audience, and success criteria.
Facilitate structured design critiques with clear feedback frameworks and actionable outcomes.
Identify, categorize, and prioritize accumulated design inconsistencies and structural problems across a product.
Communicate design's contribution to business and user outcomes in terms that resonate with stakeholders.
Advocate for design quality, scope, and time with cross-functional partners and leadership using evidence and shared goals.
Define a set of actionable design principles that guide decision-making and resolve trade-offs.
Create QA checklists for verifying design implementation accuracy.
Write clear design rationale connecting decisions to user needs, business goals, and principles.
Establish design review gates with criteria, checklists, and approval workflows.
Plan and facilitate design sprints from challenge framing through prototype testing.
Create adoption strategies and materials to drive design system usage across teams.
Define how a design system evolves — contribution models, versioning, change management, and deprecation.
Audit design token usage across a product for consistency and coverage.
Define and organize design tokens (color, spacing, typography, elevation) with naming conventions and usage guidance.
Design a diary study plan with prompts, duration, participant criteria, and analysis framework. Use when you need to understand user behavior over time in natural contexts.
Apply the Doherty Threshold — keep system response times under 400ms to maintain user flow and perceived performance.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
Build a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights. Use when you need to quickly capture and share user understanding across the team.
Design error prevention, detection, and recovery experiences.
Create C-suite and VP level resumes emphasizing strategic leadership
Create a holistic experience map showing the full ecosystem of user touchpoints, channels, and relationships.
Design system feedback for user actions including confirmations, status updates, and notifications.
Apply Fitts's Law to size and position interactive targets for fast, accurate interaction.
Design forms that minimize friction, prevent errors, and guide users to successful completion.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Optimize existing blog posts and web content for GEO (Generative Engine Optimization) — AI search visibility on ChatGPT, Perplexity, Claude, and Google AI Overviews. Use whenever a user provides a blog URL or pastes existing content and asks to optimize it for AI search, rewrite for LLM visibility, improve GEO score, make content answer-first, add FAQ sections, restructure headings for AI retrieval, improve citation potential, or audit content for AI readiness. Also triggers on "GEO optimize this", "make this AI-search ready", "rewrite for Perplexity", "optimize for ChatGPT", "optimize for Google AI Overviews", "improve AI visibility", "reformat for AI search", "make this content citation-worthy", "content isn't showing up in AI search", "why isn't my blog cited by AI", "GEO audit", "answer-first rewrite", "restructure for AI", "make my blog AI-friendly", "improve LLM citability". Do NOT trigger for writing new content from scratch — use geo-content for that.
Design gesture-based interactions for touch and pointer devices.
Create developer handoff specifications with measurements, behaviors, assets, and edge cases.
Conduct expert heuristic evaluations using Nielsen's heuristics and domain-specific criteria.
Apply Hick's Law to reduce decision time by limiting the number of simultaneous choices presented to users.
Create an icon system specification covering grid, sizing, naming, categories, and implementation guidance.
Define an illustration style guide with visual language, color usage, and application rules.
Email triage system that handles both one-time setup and recurring triage in a single skill. Auto-detects state: if no knowledge base exists at ${WORKSPACE}/Email/, runs an 8-section onboarding interview (grill-me discipline, one question at a time) to build a 7-file personalized KB, then offers to run triage immediately. If the KB already exists, skips setup and goes straight to triage — searches recent emails, classifies them via the user's taxonomy, researches new senders, generates TAKE IT/WORTH/PASS/FLAG recommendations, drafts replies (NEVER sends), delivers a report, and updates the KB. Use with 'update' argument to refresh preferences. Setup triggers: 'set up my inbox', 'configure inbox triage', 'set up my email system', 'configure email triage', 'build my email knowledge base', 'initialize email management'. Triage triggers: 'triage my inbox', 'inbox triage', 'check my email', 'run email triage', 'process my inbox', 'what's new in my email', 'handle my email', 'email triage'.
Design the structure, hierarchy, and navigation model for a product's content and features.
Craft-first interface design for dashboards, admin panels, SaaS apps, tools, settings pages, data interfaces, and interactive products. Use when designing, building, reviewing, auditing, or refining product UI where visual craft, layout hierarchy, tokens, states, visual direction, or design-system consistency matter. Not for marketing pages, landing pages, campaigns, or brand-only work.
Apply an emotional resonance lens to any UI. Use when a design is technically correct but flat — to identify what's missing and prescribe specific changes at the copy, motion, and interaction layer.
Generate STAR stories, practice questions, and talking points from resume
Create a structured user interview script with warm-up, core exploration, and wrap-up sections. Use when preparing for user research interviews to ensure consistent, insightful conversations.
Analyze job postings, calculate match scores, identify gaps, and create application strategy
Search for jobs matching my resume and preferences
Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.
Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas. Use when mapping the full user experience for a product, feature, or service.
Behavioral guidelines to reduce common LLM coding mistakes. Use when writing, reviewing, or refactoring code to avoid overcomplication, make surgical changes, surface assumptions, and define verifiable success criteria.
> Cluster a list of keywords into topical groups with search intent labels, validated search volume, KD, and CPC data. Use this skill whenever a user provides a list of keywords (pasted, uploaded as CSV/Excel, or via Google Sheet URL) and asks to cluster, group, map, organize, or categorize them. Also trigger when a user says "keyword cluster", "cluster my keywords", "group these keywords", "keyword map", "keyword strategy from this list", "organize keywords by topic", or pastes or uploads a list of keywords and wants structure from it. Always use this skill — do not attempt keyword clustering manually without following this workflow.
> Audits any landing or service page across 48 checks in 10 categories for LLM/AI discoverability, GEO readiness, content clarity, schema markup, internal linking, freshness signals, and technical crawlability. Produces an overall score out of 100, a per-category score out of 100, pass/warn/fail/ manual counts, and a prioritised fix list — all rendered as a standalone HTML report saved to disk. Use when a user provides a URL and asks to audit it, score it, check its GEO readiness, test its AI discoverability, run a landing page audit, or evaluate it for LLM citation potential. Also trigger on phrases like "audit this page", "score this URL", "check GEO for", "is this page AI-ready", "run a GEO audit", "LLM page check", "how would AI read this page", or "landing page score".
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
Apply the Law of Common Region to group elements using containers, backgrounds, and boundaries.
Apply the Law of Proximity to group related elements through spatial relationships.
Define responsive layout grid systems with columns, gutters, margins, and breakpoint behavior.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
Optimize LinkedIn profile for searchability, recruiter visibility, and engagement
Design loading, skeleton, and progressive content reveal patterns.
Design interfaces that adapt gracefully to multiple languages, writing directions, and cultural contexts.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
| Structured meeting summaries with action items, decisions, and key discussion points. mentions meeting notes, minutes, action items, or needs structured meeting documentation.
Define UX metrics and KPIs that connect design decisions to measurable business and user outcomes.
Specify micro-interactions with trigger, rules, feedback, and loop/mode definitions.
Apply Miller's Law — chunk information into groups of ~4 to work within working memory limits.
Define a motion system with duration tokens, easing vocabulary, and reduced-motion handling for consistent animation across a product.
Establish a naming convention system for design elements, components, and tokens with clear rules and examples.
Select and design navigation patterns that match product structure, user tasks, and platform conventions.
Scan your LinkedIn contacts' companies for matching job openings
Articulate a compelling north-star product vision that aligns teams and inspires strategic design decisions.
Compare multiple job offers side-by-side with total compensation analysis
> Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic.
Design first-run experiences that get users to value quickly without overwhelming them.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For ongoing email sequences, see emails.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For ongoing email sequences, see emails.
Identify, evaluate, and prioritize design opportunities using impact-effort frameworks and strategic criteria.
Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
Audit any domain for orphan blog pages, map internal links across all blog posts, generate keyword-backed interlinking briefs via DataForSEO, and produce a self-contained downloadable HTML report. Invoke with the target domain as the argument.
Structure a pattern library entry with problem context, solution pattern, usage examples, and related patterns.
Design a new PM skill through guided conversation. Use when you have raw content or an idea and want to shape it into a compliant skill.
Transform resume bullets into detailed portfolio case studies
Use when the user asks to review pull requests, analyze code changes, check for security issues in PRs, or assess code quality of diffs.
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
Structure compelling design presentations for stakeholders, reviews, and showcases.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans.
Choose a prioritization framework based on stage, team context, and stakeholder needs. Use when deciding between RICE, ICE, value/effort, or another scoring approach.
Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use when prioritizing features, synthesizing user research, writing requirement documentation, or developing product strategy.
Strategic product leadership toolkit for Head of Product covering OKR cascade generation, quarterly planning, competitive landscape analysis, product vision documents, and team scaling proposals. Use when creating quarterly OKR documents, defining product goals or KPIs, building product roadmaps, running competitive analysis, drafting team structure or hiring plans, aligning product strategy across engineering and design, or generating cascaded goal hierarchies from company to team level.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
Choose the right prototyping fidelity and method for the design question.
Set optimal line lengths for readability across typography scales and responsive layouts.
Format professional references properly and prepare reference materials
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Mid-conversation reflection skill that pauses execution and zooms out from detail-mode to honestly reassess direction, assumptions, and bias. Use when the user says 'reflect', 'take a step back', 'step back', 'zoom out', 'are we missing something', 'bigger picture', 'sanity check this', 'are we on track', 'are we overthinking this', 'forest for the trees', or any variation signaling intent to break out of detail-mode and reassess. Also trigger when the conversation has gone deep on implementation details without strategic check-in, or when the user shows signs of being stuck — that's often a signal the framing needs a reset, not more detail work. Intentionally low-intake: runs the 5-dimension analysis immediately when prior context is rich enough; asks one forcing clarifier only when invocation context is too thin to reassess from.
Build and maintain a research repository that makes findings findable, reusable, and cumulative across the organization.
Design adaptive layouts and interactions that work across all screen sizes and input methods.
Optimize resumes for Applicant Tracking Systems, check ATS compatibility, and analyze keyword match
Transform weak resume bullets into achievement-focused statements with metrics and impact
Ensure ATS-friendly formatting and create clean scannable layouts
Find opportunities to add metrics and estimate numbers when exact data unavailable
Create targeted resume sections optimized for different experience levels and roles
Customize resume for specific job postings while maintaining truthfulness
Track different resume versions, maintain master resume, manage tailored versions
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
Research market rates, build negotiation strategy, and create counter-offer scripts
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo.
Audits any SDK documentation site and produces a fully scored, downloadable HTML report. Use this skill whenever a user provides a documentation URL and asks to audit, review, analyse, score, or check the quality of SDK docs. Also trigger for phrases like "audit the SDK docs at X", "check if the docs at X are complete", "review this SDK documentation", "how good are these docs", "run an SDK audit on X", or any time a user pastes a URL alongside words like audit, review, crawl, check, analyse, quality, completeness, or gaps. ALWAYS use this skill — do not attempt the audit without following this structured crawl → analyse → cross-reference → report workflow.
Design search experiences that help users find what they need, recover from failure, and refine results.
This skill should be used when the user asks to "design system architecture", "evaluate microservices vs monolith", "create architecture diagrams", "analyze dependencies", "choose a database", "plan for scalability", "make technical decisions", or "review system design". Use for architecture decision records (ADRs), tech stack evaluation, system design reviews, dependency analysis, and generating architecture diagrams in Mermaid, PlantUML, or ASCII format.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
> SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
> Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
> Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".
> Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".
> and track regressions over time. Git for SEO — baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".
> intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
> FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
> Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
> PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
> Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says \"generate image\", \"OG image\", \"social preview\", \"hero image\", \"blog image\", \"product photo\", \"infographic\", \"seo image\", \"create visual\", \"image-gen\", \"favicon\", \"schema image\", \"pinterest pin\", \"generate visual\", \"banner\", or \"thumbnail\".
> Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".
> Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
> Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".
> Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
> Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
> Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
> Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".
> Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".
> mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
> URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed, structured data.
Map the end-to-end service delivery system including frontstage actions, backstage processes, and supporting infrastructure.
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces copy-paste-ready posts. Triggers: 'social media post', 'linkedin post', 'facebook post', 'instagram caption', 'reddit post', 'social posts', 'post to social', 'repurpose for social', 'social media campaign'.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.
Create a consistent spacing system based on a base unit with contextual application rules.
Create stakeholder alignment artifacts including responsibility matrices, decision frameworks, and communication plans.
Model complex UI behavior as finite state machines with states, events, and transitions.
Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.
Summarize a user interview transcript into structured insights with key themes, quotes, and action items. Use after conducting user interviews to extract and share findings efficiently.
Design surveys that collect reliable, unbiased quantitative data to validate hypotheses and measure user attitudes at scale.
Tailor your resume for a specific job posting
Design team workflows covering task management, collaboration rituals, and tooling.
Optimize resumes for software engineering, PM, and technical roles
Use when implementing any feature or bugfix, before writing implementation code
Generates structured usability test scenarios with realistic tasks, success criteria, and facilitation notes — ready to run with real participants or in a moderated session.
Design a theming architecture that supports brand variants, dark mode, and high-contrast modes with token mapping.
Create a modular typography scale with size, weight, and line-height relationships.
Design a usability test plan with tasks, success metrics, participant criteria, and facilitation guide. Use when planning moderated or unmoderated usability testing sessions.
Create user flow diagrams showing paths, decisions, and branch logic.
Create refined user personas from research data with demographics, goals, frustrations, and behavioral patterns. Use when synthesizing user research into actionable persona profiles for design decisions.
Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
Use when starting any conversation - establishes how to find and use skills, requiring skill invocation before ANY response including clarifying questions
UX research and design toolkit for Senior UX Designer/Researcher including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use when conducting user research, creating personas, mapping user journeys, planning usability tests, or validating designs.
Write effective UI copy including microcopy, error messages, empty states, and CTAs.
Define version control strategies for design files, components, and libraries.
Establish clear visual hierarchy through size, weight, color, spacing, and positioning.
Apply the Von Restorff Effect to make the most important element distinctly different from its surroundings.
Specify wireframe layouts with content priority, component placement, and annotation.
Design and write deterministic multi-agent workflow scripts (.js files in .claude/workflows/) for Claude Code's Workflow tool. Use when a user wants to build, create, author, scaffold, or run a custom Claude Code workflow, orchestrate sub-agents (fan-out, pipeline, loop, judge-panel), or automate a repeatable multi-step task across fresh-context agents.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.