Nurture Sequences Skill for Claude

J'ai des leads qui opt-in mais je ne sais pas quoi leur envoyer après. Crée ma séquence nurture avec le skill nurture-sequences.

J'ai 2000 emails qui n'ont pas ouvert depuis 3 mois. Comment les réactiver sans tuer ma délivrabilité?

Ma séquence a un taux d'ouverture de 15% et 1% de clics. Audite et propose des améliorations.

## Nurture Audit

**ESP & Domain:**
- ESP utilisé: _____________
- Domaine d'envoi contrôlé: [ ] Oui [ ] Non
- SPF/DKIM/DMARC configuré: [ ] Oui [ ] Non [ ] Je ne sais pas

**Liste actuelle:**
- Taille: _____ contacts
- Actifs (ouvert/cliqué 30j): _____ (~___%)
- Idle (30-90j sans activité): _____
- Cold (>90j sans activité): _____
- Taux de bounce estimé: ___%

**Séquence actuelle:**
[ ] Aucune séquence automatique
[ ] Welcome email uniquement
[ ] Séquence ___ emails
[ ] Newsletter régulière

**Fréquence confort:**
[ ] 1x/semaine (safe)
[ ] 2x/semaine (standard)
[ ] 3x/semaine (aggressive)

**Tone:**
[ ] Formel (B2B corporate)
[ ] Neutre (professionnel friendly)
[ ] Conversationnel (comme un ami)
[ ] Edgy (polarisant, opinion forte)

## Email Loop Structure

**Objectif:** Faire progresser de "curieux" à "convaincu" en 5 touches

**Email 1: Resource (Valeur immédiate)**
- Timing: Immédiat après opt-in
- But: Délivrer la promesse + quick win
- Contenu: Lead magnet + 1 insight bonus + question ouverte
- CTA: Soft ("Reply if you want...")

**Email 2: Case (Preuve sociale)**
- Timing: +2-3 jours
- But: Montrer que ça marche pour des gens comme eux
- Contenu: 1 client story avec chiffres + before/after
- CTA: Soft ("Curious if this resonates?")

**Email 3: Insight (POV différenciant)**
- Timing: +2-3 jours
- But: Challenger leur façon de penser
- Contenu: "La plupart pensent X. En réalité Y."
- CTA: Medium ("If this clicked, here's the next step...")

**Email 4: Invite (Proposition claire)**
- Timing: +3-4 jours
- But: Présenter l'offre sans friction
- Contenu: Ce qu'on fait, pour qui, comment ça marche, next step
- CTA: Direct (booking link)

**Email 5: Check-in (Relance légère)**
- Timing: +4-5 jours
- But: Dernière chance sans pression
- Contenu: "Still interested?" + question binaire
- CTA: Reply-based ("Reply YES if you want the details")

## Email 1: Resource

**Subject lines (test 2-3):**
- "Here's [asset] as promised"
- "[Asset] + something extra"
- "Your [topic] shortcut"

**Preview:** The thing you asked for + a bonus question

**Body:**
---
Hey [first_name],

Here's [asset/lead magnet]: [LINK]

Most people who grab this are trying to [outcome].

Quick tip that's not in the guide: [1 bonus insight in 2 sentences].

Curious — what's your biggest challenge with [topic] right now?

[Signature]
---

**CTA:** Reply-based (no link)
**Length:** ~80 words

## Email 2: Case

**Subject lines:**
- "How [client type] went from [before] to [after]"
- "[Result] in [timeframe] — here's how"
- "This might be you"

**Preview:** A quick story that might sound familiar

**Body:**
---
[First_name],

Quick story:

[Client name/type] came to us [situation — 1 sentence].

Their biggest problem? [Pain point in their words].

[2-3 sentences on what changed and the result with numbers]

What made the difference: [1 key insight/mechanism].

Does this sound like your situation?

[Signature]
---

**CTA:** Question (reply-based)
**Length:** ~100 words

## Email 3: Insight

**Subject lines:**
- "The [topic] mistake everyone makes"
- "Why [common approach] doesn't work anymore"
- "Unpopular opinion about [topic]"

**Preview:** Something most people get wrong

**Body:**
---
[First_name],

Most [ICP type] think [common belief].

I used to think the same thing.

But here's what I've seen after [experience/data]:

[Contrarian insight in 2-3 sentences]

The fix isn't [obvious solution].
It's [your mechanism/approach in 1 sentence].

If this clicked for you, [soft CTA — usually a link or reply].

[Signature]
---

**CTA:** Medium (link to content or reply)
**Length:** ~90 words

## Email 4: Invite

**Subject lines:**
- "Is this a fit?"
- "Here's exactly what we do"
- "Quick overview of [offer name]"

**Preview:** A clear look at how this works

**Body:**
---
[First_name],

You've seen [what they've consumed so far].

Here's what working together actually looks like:

**Who it's for:**
- [Criteria 1]
- [Criteria 2]
- [Criteria 3]

**What happens:**
[2-3 sentences on mechanism/process]

**What you get:**
[Key deliverables/outcomes — bullet points]

**Next step:**
[Clear CTA — usually booking link]

If now's not the right time, no pressure.
But if you're ready — [link].

[Signature]
---

**CTA:** Direct (booking link)
**Length:** ~120 words

## Email 5: Check-in

**Subject lines:**
- "Still thinking about it?"
- "Quick check-in"
- "Yes or no?"

**Preview:** No pressure, just checking

**Body:**
---
[First_name],

Just checking in — are you still interested in [outcome]?

If yes, reply "YES" and I'll send over [next step / more details].

If the timing isn't right, totally get it. Just reply "LATER" and I'll follow up in a few months.

Either way, appreciate you.

[Signature]
---

**CTA:** Reply-based (binary choice)
**Length:** ~50 words

## Segment Definitions

**HOT (High Intent)**
- Definition: Clicked/visited VSL or booking page in last 7 days
- Behavior: Actively evaluating
- Treatment: Invite + reminder email, skip to Email 4-5
- Exit: Books call or goes cold

**WARM (Engaged)**
- Definition: Opened or clicked in last 30 days
- Behavior: Interested but not ready
- Treatment: Full 5-email loop + weekly value
- Exit: Becomes HOT (visits VSL) or IDLE (no activity 30 days)

**IDLE (Cooling)**
- Definition: No open/click for 30-90 days
- Behavior: Lost interest or inbox issues
- Treatment: Reactivation micro-asset (1 high-value email)
- Exit: Re-engages → WARM, or stays idle → COLD

**COLD (Dormant)**
- Definition: >90 days no activity
- Behavior: Probably forgot you exist
- Treatment: Rescue sequence (3 emails) or sunset
- Exit: Re-engages → WARM, or unsubscribe/remove

**Trigger Map:**
- New subscriber → WARM → Start Email 1
- Clicks VSL link → HOT → Jump to Email 4
- No activity 30 days → IDLE → Reactivation email
- No activity 90 days → COLD → Rescue or sunset

## 3 Retargeting Snippets (for A4/Ads)

**Snippet 1: Proof-led**
"[Client type] went from [before] to [after] in [timeframe].
Here's the system → [CTA]"

**Snippet 2: POV-led**
"Still doing [old way]?
There's a faster path → [CTA]"

**Snippet 3: Invite-led**
"Ready to [outcome]?
Book a quick call → [CTA]"

**Usage:**
- Meta/IG: Image + snippet as primary text
- Email subject: Use as inspiration
- LinkedIn: Adapt for carousel hooks

## 2-Week Proof → Post Schedule

**Week 1:**
- Mon: Case study email (Email 2 variant)
- Wed: LinkedIn post (same case, hook format)
- Fri: Retargeting ad (Snippet 1)

**Week 2:**
- Mon: New proof email (different client)
- Wed: LinkedIn post (contrarian insight from case)
- Fri: Email 3 (Insight) referencing both proofs

**Rotation:**
- Swap in new proof every 2-4 weeks
- Archive top performers for retargeting
- Feed best-performing angles to A3/Hooksmith

## Target Metrics (Adjust by Industry)

| Metric | Floor | Target | Great |
|--------|-------|--------|-------|
| Open/Reach Rate | 20% | 30-40% | 50%+ |
| Click-through Rate | 2% | 4-6% | 8%+ |
| Reply Rate | 0.5% | 1-2% | 3%+ |
| Unsubscribe/send | <0.5% | <0.3% | <0.1% |
| Booking from loop | 0.5% | 1-2% | 3%+ |

**Red Flags:**
- Open rate <15% → Deliverability issue or bad subject lines
- CTR <1% → Content not resonating or CTA unclear
- Unsub >1% per send → Too aggressive or wrong audience
- Spam complaints >0.1% → Stop sending, clean list

## Checklist Before Sending

**Technical:**
[ ] SPF record configured
[ ] DKIM signing enabled
[ ] DMARC policy set
[ ] Sending domain warmed (if new)

**List Hygiene:**
[ ] Double opt-in (or clear consent)
[ ] Bounces removed automatically
[ ] Unsubscribe link in every email
[ ] Complaints monitored

**Content:**
[ ] No spam trigger words
[ ] Text-to-image ratio reasonable
[ ] Links not flagged
[ ] Mobile preview checked