Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill icp-matching
> Systematically evaluate prospects against your Ideal Customer Profile to prioritize high-fit accounts and improve SDR efficiency.
Based on TOPO ICP Framework and Gartner B2B Buying Research, combining:
| Claude Does | You Decide |
|-------------|------------|
| Structures ICP framework | ICP criteria values |
| Scores prospects against ICP | Pass/fail thresholds |
| Identifies fit gaps | Prioritization rules |
| Suggests disqualification | Exception handling |
| Ranks prospect lists | Territory assignments |
Firmographic Criteria:
| Attribute | Ideal | Acceptable | Disqualify |
|-----------|-------|------------|------------|
| Company Size | 100-1000 | 50-2000 | <25 or >5000 |
| Revenue | $10M-$500M | $5M-$1B | <$2M |
| Industry | SaaS, Tech | Professional Services | Government |
| Geography | US, Canada | UK, EU | APAC |
| Growth Stage | Series A-C | Seed, Series D+ | Pre-seed |
Technographic Criteria:
| Attribute | Ideal | Acceptable | Disqualify |
|-----------|-------|------------|------------|
| CRM | Salesforce | HubSpot | None |
| Tech Stack | Modern | Mixed | Legacy only |
| Competitors | None installed | Evaluating | Locked in |
Persona Criteria:
| Attribute | Ideal | Acceptable | Disqualify |
|-----------|-------|------------|------------|
| Title | VP/Director | Manager | Coordinator |
| Department | Sales, Marketing | RevOps | IT |
| Decision Power | Budget authority | Influencer | User only |
Scoring Model:
ICP Score =
(Firmographic × 40%) +
(Technographic × 30%) +
(Persona × 30%)
Each dimension: 0-100 points
Score Interpretation:
| Score | Fit | Action |
|-------|-----|--------|
| 80-100 | Excellent | Prioritize immediately |
| 60-79 | Good | Standard outreach |
| 40-59 | Fair | Nurture, low priority |
| <40 | Poor | Disqualify |
For each prospect:
Output:
## Ideal Customer Profile: B2B Sales Tech Company
### Tier 1 (Excellent Fit - 80-100)
**These are your ideal targets. Prioritize always.**
**Company:**
- Size: 100-500 employees
- Revenue: $20M-$200M ARR
- Stage: Series B or C funded
- Industry: B2B SaaS
- Growth: 30%+ YoY
- Location: US/Canada
**Technology:**
- CRM: Salesforce
- Stack: Modern (cloud-native)
- Current solution: None or legacy competitor
**Buyer:**
- Title: VP Sales, CRO, Head of Sales
- Reports to: CEO/COO
- Budget: >$50K annually
---
### Tier 2 (Good Fit - 60-79)
**Worth pursuing with standard effort.**
**Company:**
- Size: 50-100 OR 500-1000 employees
- Revenue: $10M-$20M OR $200M-$500M
- Stage: Series A or D
- Industry: B2B Tech (not pure SaaS)
- Location: UK, EU
**Technology:**
- CRM: HubSpot
- Stack: Mix of modern/legacy
- Current solution: Considering change
**Buyer:**
- Title: Director of Sales Ops
- Reports to: VP Sales
- Budget: $25K-$50K annually
---
### Tier 3 (Fair Fit - 40-59)
**Nurture only. Don't prioritize.**
**Company:**
- Size: 25-50 OR 1000-2000 employees
- Revenue: $5M-$10M
- Stage: Seed
- Industry: Professional services
**Buyer:**
- Title: Sales Manager
- Budget: <$25K
---
### Disqualified (Score <40)
**Do not pursue. Auto-reject.**
- Company size <25 employees
- Revenue <$2M
- Industry: Government, Education, Non-profit
- Geography: APAC, LATAM (no support)
- Competitor locked in (multi-year contract)
- No CRM in use
- Title: Individual contributor
Input:
Score this prospect:
Company: GrowthTech Inc
Employees: 280
Revenue: $45M (estimated)
Industry: B2B SaaS
Founded: 2019
Location: Austin, TX
Recent news: Series B ($30M) in January
Tech Stack:
- CRM: Salesforce Enterprise
- Marketing: Marketo
- No sales engagement tool
Contact: Jennifer Wu
Title: VP of Revenue Operations
LinkedIn: Active, posts about sales productivity
Previous company: Used our competitor
Output:
## ICP Match: GrowthTech Inc
### Overall Score: 92/100 ⭐ EXCELLENT FIT
---
### Firmographic Score: 95/100
| Criteria | Finding | Points |
|----------|---------|--------|
| Size (280 emp) | ✅ Ideal (100-500) | 20/20 |
| Revenue ($45M) | ✅ Ideal ($20-200M) | 20/20 |
| Industry (B2B SaaS) | ✅ Ideal | 20/20 |
| Stage (Series B) | ✅ Ideal | 20/20 |
| Location (US) | ✅ Ideal | 15/15 |
| **Subtotal** | | **95/100** |
### Technographic Score: 90/100
| Criteria | Finding | Points |
|----------|---------|--------|
| CRM (Salesforce) | ✅ Ideal | 35/35 |
| Stack (Modern) | ✅ Marketo + SF | 25/25 |
| Competition | ✅ None installed | 30/30 |
| **Subtotal** | | **90/100** |
### Persona Score: 92/100
| Criteria | Finding | Points |
|----------|---------|--------|
| Title (VP RevOps) | ✅ Decision maker | 35/35 |
| Department | ✅ Revenue Operations | 25/25 |
| Activity | ✅ Active on LinkedIn | 15/20 |
| Previous | ✅ Knows competitor | 15/15 |
| **Subtotal** | | **92/100** |
---
### Weighted Total
(95 × 0.40) + (90 × 0.30) + (92 × 0.30)
= 38 + 27 + 27.6
= 92.6 → 92/100
---
### Match Summary
**🎯 Tier 1: Excellent Fit**
**Strengths:**
1. Perfect company size/stage/industry
2. Salesforce user (easy integration story)
3. VP RevOps = ideal buyer persona
4. Recent funding = budget available
5. No competitor installed = greenfield
**Conversation Angles:**
1. "Congrats on Series B! How is that affecting your sales team scale?"
2. "I noticed you're not using a sales engagement tool yet—most RevOps leaders at your stage are building that out now."
3. "Given your Salesforce/Marketo stack, our integration would be seamless."
**Risk Factors:**
- None identified
**Priority: Immediate outreach**
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