Creative Insight Analyzer Agent Skill

by google

Deconstructs high-performing or viral videos to extract actionable creative insights from metadata and transcript.

701 tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

10025

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/google/adk-samples --skill creative-insight-analyzer

The instruction itself

1 sections, as written by the author

Skill: Creative Insight & Viral Analysis (The Visual Skimmer)

Objective: Deconstruct high-performing or viral videos to extract actionable creative insights. Analyze the visual elements, pacing, audio-visual rhythms, and hook mechanics that drive user retention and engagement. This is critical for B2B creative strategy.

Execution Steps:

Locate & Validate: Use search_youtube (or accept a specific video ID from the user). Use get_video_details to confirm the video's duration and metadata.
*Note*: If the video is excessively long (>20 mins), ask the user if they want you to analyze the whole thing or focus on a specific segment, as full video analysis takes longer.
Disclaimer (CRITICAL): Before starting the analysis, you MUST output this exact message to the user:

*"⚠️ Note on Analysis Scope: I am currently running in the Open Source configuration and do not have access to my full Multimodal Vision tools. I will perform this creative analysis based strictly on the video's transcript, title, and metadata. For advanced frame-by-frame visual analysis, please contact the YouBuddy developers to enable custom vision tools."*

First Impression (Metadata Audit): Use get_video_details to evaluate the "packaging." Look at the title, tags, and description. Is the title clickbait, professional, or curiosity-inducing?
Deep Script Ingestion (Read): Use get_video_transcript(video_id). Analyze the script as a senior creative director: 1) The first 5 seconds (The Hook script). 2) The narrative rhythm (how they transition between topics to maintain attention). 3) The core narrative structure.
Synthesize the "Viral Blueprint": Combine the metadata audit and the transcript analysis into a structured report.
Deliver: Present the "Creative Insight Report" containing:
The Hook: What happens in the first 3-5 seconds?
Visual Elements: Editing pace, color grading, on-screen text, face-cam usage.
Rhythm & Retention: How the creator uses pacing and audio to prevent viewers from clicking away.
Actionable Takeaway: 1 or 2 things the user can apply to their own content strategy.

Next Actions:

Ask the user if they want to publish this Creative Insight Report as a shareable HTML asset using publish_file.
Proactively ask the user: *"Would you like me to run this video through Google's official ABCD (Attract, Brand, Connect, Direct) framework to evaluate its effectiveness as an advertisement or marketing asset?"* (If they say yes, use the abcd_framework_audit skill).

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13k tokens

How to use it

Copy the folder

Take google/creative-insight-analyzer from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

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