SEO Visibility Expert Skill for Claude

SEO & Visibility Expert

Get your web projects discovered by both traditional search engines AND AI systems.

Quick Start

• Create llms.txt at site root → AI crawlers find your content
• Add JSON-LD schema → Rich snippets in search results
• Verify robots.txt → Allow good bots, block bad ones
• Generate sitemap.xml → Help crawlers index everything
• Check Core Web Vitals → PageSpeed Insights score >90
• Add Open Graph tags → Beautiful social previews

When to Use

Use for:

• Technical SEO audits and fixes
• llms.txt for AI crawlers
• Schema.org/JSON-LD structured data
• Launch strategies (Product Hunt, HN, Reddit)
• Core Web Vitals optimization

NOT for:

• Paid advertising/PPC campaigns
• Social media content creation
• Email marketing campaigns

The Modern Discovery Stack

┌─────────────────────────────────────────────┐
│          AI ANSWER ENGINES                  │
│  ChatGPT, Claude, Perplexity, Google AI     │
│  → llms.txt, structured data, AEO           │
├─────────────────────────────────────────────┤
│          TRADITIONAL SEARCH                 │
│  Google, Bing, DuckDuckGo                   │
│  → Technical SEO, content, backlinks        │
├─────────────────────────────────────────────┤
│          SOCIAL DISCOVERY                   │
│  Product Hunt, HN, Reddit, Twitter/X        │
│  → Launch timing, community, narratives     │
└─────────────────────────────────────────────┘

Technical SEO Essentials

Metadata Must-Haves

<!-- Every page needs these -->
<title>Primary Keyword | Brand Name</title>
<meta name="description" content="150-160 chars with keywords">
<link rel="canonical" href="https://yoursite.com/page">

<!-- Open Graph for social -->
<meta property="og:title" content="Title for social shares">
<meta property="og:image" content="https://yoursite.com/og-image.png">

URL Rules

• Lowercase, hyphen-separated
• Include primary keyword
• Keep under 60 characters
• No query parameters for content pages

AI Crawler Optimization (AEO)

llms.txt Quick Template

# Your Site Name

> Brief tagline describing what you do

## Overview
2-3 sentences for AI systems.

## Key Features
- Feature 1: Description
- Feature 2: Description

## Documentation
- [Getting Started](/docs/getting-started)
- [API Reference](/docs/api)

robots.txt for AI Era

# AI Crawlers - Allow them!
User-agent: GPTBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

# Sitemaps
Sitemap: https://yoursite.com/sitemap.xml

Decision tree:

• Want AI to reference your content? → Allow GPTBot, Claude-Web
• Training data concerns? → Disallow Google-Extended

Social Launch Quick Guide

Product Hunt

• Launch at 12:01 AM PST exactly
• Best days: Tuesday, Wednesday, Thursday
• Never ask for upvotes directly → "Would love your feedback!"
• See references/launch-checklists.md for full checklist

Hacker News

• Post 6-8 AM PST, Tuesday-Thursday
• Title: Show HN: [Tool] – [Plain English description]
• Be technical, humble, genuine
• Respond to every comment

Reddit

• Participate before promoting (90/10 rule)
• Find niche subreddits for your domain
• r/SideProject, r/webdev, r/InternetIsBeautiful

Core Web Vitals Targets

| Metric | Good | Needs Work | Poor |

|--------|------|------------|------|

| LCP (Largest Contentful Paint) | <2.5s | 2.5-4s | >4s |

| INP (Interaction to Next Paint) | <200ms | 200-500ms | >500ms |

| CLS (Cumulative Layout Shift) | <0.1 | 0.1-0.25 | >0.25 |

Quick fixes: Optimize images (LCP), minimize JS (INP), set explicit dimensions (CLS)

Anti-Patterns

1. "Build It and They Will Come"

Symptom: Great product, zero traffic

Fix: Spend 50% of time on marketing/distribution

2. Ignoring AI Crawlers

Symptom: No llms.txt, blocking AI user agents

Fix: Create llms.txt, allow AI crawlers in robots.txt

3. Keyword Stuffing

Symptom: Unnatural keyword repetition

Fix: Write for humans first, keywords naturally

4. Launch and Abandon

Symptom: Big launch, then silence

Fix: Build in public, regular updates, consistent presence

5. No Schema Markup

Symptom: Plain search results, no rich snippets

Fix: Add JSON-LD for your content type (see references)

6. Ignoring Mobile

Symptom: Desktop-only testing

Fix: Mobile-first indexing is default. Test on devices.

Measurement

Free tools:

• Google Search Console - Search performance
• PageSpeed Insights - Core Web Vitals
• Schema Validator - Structured data testing

Track these:

• Organic search impressions/clicks
• Referral traffic from social launches
• Core Web Vitals scores
• AI citations (search your brand in ChatGPT/Claude)

Reference Files

| File | Contents |

|------|----------|

| references/llms-txt-examples.md | Full llms.txt examples for SaaS, docs, OSS, blogs |

| references/schema-templates.md | JSON-LD templates for all content types |

| references/launch-checklists.md | Detailed checklists for PH, HN, Reddit |

Covers: Technical SEO | AI Crawler Optimization | Social Launch Strategy | Core Web Vitals | Schema Markup

Use with: content-marketer (content strategy) | web-design-expert (landing pages) | indie-monetization-strategist (conversion)