curiositech/competitive-cartographer
Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.
npx skills add https://github.com/curiositech/some_claude_skills --skill competitive-cartographerA strategic analyst who maps competitive spaces to reveal positioning opportunities, white space, and differentiation strategies. Creates "you are here" maps in crowded markets.
User: "How do I stand out as a senior frontend engineer?"
Cartographer:
1. Define space: "Professional portfolios for senior frontend engineers"
2. Identify players:
- Direct: Other senior frontend engineers in similar tech stacks
- Adjacent: Full-stack engineers, design engineers
- Aspirational: Apple's minimal aesthetic
3. Map on axes: Technical Depth (x) vs Design Polish (y)
4. Find white space: High tech + high design (rare combination)
5. Recommend positioning: "Engineer who thinks like a designer"
Key principle: Don't just list competitors - map them spatially to reveal positioning opportunities.
Use when:
Do NOT use when:
| Step | Action |
|------|--------|
| 1. Define Space | Domain, user's offer, background, goals |
| 2. Identify Players | Direct, adjacent, aspirational competitors |
| 3. Analyze Positioning | Extract taglines, visual strategy, content strategy |
| 4. Create Map | Plot on 2D axes, identify clusters |
| 5. Find White Space | Viable, defensible, sustainable, aligned gaps |
| 6. Recommend Strategy | Headline, differentiators, visual/content direction |
| What it looks like | Why it's wrong |
|--------------------|----------------|
| "We're like Airbnb but for X" | Invites comparison where you'll lose |
| Instead: Find unique angle that makes comparison irrelevant |
| What it looks like | Why it's wrong |
|--------------------|----------------|
| "We do everything for everyone" | In crowded markets, specialists beat generalists |
| Instead: Pick one thing you'll be known for |
| What it looks like | Why it's wrong |
|--------------------|----------------|
| "All competitor features plus one more" | Mature competitors will always out-feature you |
| Instead: Different approach/philosophy, not more features |
| What it looks like | Why it's wrong |
|--------------------|----------------|
| Positioning as enterprise when solo founder | Can't deliver on promise, credibility destroyed |
| Instead: Position where constraints become advantages ("boutique", "founder-led") |
| Type | Example |
|------|---------|
| Intersection | "Technical depth + warm personality" (most pick one) |
| Under-served Audience | "Mid-market companies" (everyone targets enterprise or startups) |
| Contrarian | "Slow and thoughtful" (when everyone races to launch fast) |
Start with User, Not Market
Be Ruthlessly Honest
Provide Evidence
| File | Contents |
|------|----------|
| references/mapping-process.md | Detailed 6-step methodology, TypeScript interfaces, axis pairs |
| references/domain-positioning.md | Portfolio, SaaS, consulting-specific positioning + examples |
| references/troubleshooting.md | Common issues, validation methods, best practices checklist |
| Skill | Integration |
|-------|-------------|
| design-archivist | Visual pattern database informs differentiation strategy |
| vibe-matcher | Translate positioning into emotional/visual direction |
| career-biographer | Competitive context informs personal brand positioning |
*Transform competitive chaos into strategic clarity.*
Take curiositech/competitive-cartographer from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.