cognyai Skills

Generate ad copy variations for Google, Meta, and LinkedIn Ads

Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.

Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings

Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions

Research competitor positioning, ads, pricing, and market gaps

Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts

Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies

Analyze HubSpot pipeline momentum — deal velocity, stage conversions, win/loss patterns, and stall detection

Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact

Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order

Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal

Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send

Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data

Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips

GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques

Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions

Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts

Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns

Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact

Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene

Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week

GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices

Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event

CRO review of a landing page with specific conversion recommendations

Research and qualify business leads against your ICP

Full LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency

Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register, anti-corporate-jargon. Optionally hand off to LinkedIn Ads to launch as a sponsored content campaign with ICP-aligned targeting.

Create precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting

Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality

Meta Conversions API (CAPI) Setup Reference — architecture, event types, customer information hashing, deduplication, implementation examples, AEM, and testing

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.

Performance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions, channel distribution

Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads

Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send

Produce a Reddit-native 1:1 or 4:5 launch video using HyperFrames. Idiomatic Reddit feel — text-first, low-polish, sound-off, subreddit-aware. Optionally hand off to Reddit Ads to launch as a promoted post targeted to specific subreddits.

Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact

Google Ads Search campaign audit — match types, quality score, negative keyword gaps, search terms, ad strength, RSA asset coverage

Full technical + content SEO analysis — uses live Search Console + Bing data when connected

Monitor SEO rankings, queries, and indexing via Search Console MCP

Google Ads Shopping / retail audit — product feed coverage, listing-group granularity, zero-impression products, bidding, top wasted spend

Schema.org Structured Data Reference — JSON-LD examples for every major schema type, rich results eligibility, testing tools, and implementation patterns

Mine your actual subject-line history from Klaviyo / Mailchimp / Rule / Get a Newsletter, find the patterns that work for YOUR list, and generate tuned candidates

Submit an AI agent to the agentlaunch directory and upvote agents via a public no-auth REST API

Produce a 9:16 TikTok-native launch video for a product, feature, or campaign using HyperFrames. Idiomatic TikTok pacing, burned-in captions, hook-in-1s structure. Optionally hand off to TikTok Ads to launch as a Spark/in-feed ad.

UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries

Convert an MP4 (e.g. a HyperFrames render or a screen recording) to a high-quality GIF using FFmpeg's two-pass palette method. Picks the right preset for the target surface — Slack/DMs/Twitter/email/Reddit/GitHub — so you don't ship a 40MB GIF to a 5MB inbox.

Compare a production site against a staging/redesign version — SEO parity, content integrity, missing pages, and launch readiness

Generate a full 5-email welcome series from a brand URL — subjects, preheaders, bodies, and send timing, ready to paste into any ESP

Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates