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Pipedrive Automation Agent Skill

Automate Pipedrive CRM workflows including deal management, pipeline tracking, and sales reporting

3k tokens
context cost
the whole folder, loaded on every use
1
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instructions only
0
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353
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on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/claude-office-skills/skills --skill Pipedrive Automation

The instruction itself

22 sections, as written by the author

Pipedrive Automation

Comprehensive skill for automating Pipedrive CRM and sales pipeline management.

Core Workflows

1. Sales Pipeline

PIPEDRIVE PIPELINE FLOW:
┌─────────────────────────────────────────────────────────┐
│                     PIPELINE VIEW                        │
├──────────┬──────────┬──────────┬──────────┬────────────┤
│  Lead    │ Contact  │ Proposal │ Negoti-  │   Won/     │
│  In      │  Made    │  Sent    │  ation   │   Lost     │
├──────────┼──────────┼──────────┼──────────┼────────────┤
│ $15,000  │ $45,000  │ $80,000  │ $35,000  │ $125,000   │
│ 5 deals  │ 8 deals  │ 6 deals  │ 3 deals  │ 12 deals   │
├──────────┼──────────┼──────────┼──────────┼────────────┤
│ ┌──────┐ │ ┌──────┐ │ ┌──────┐ │ ┌──────┐ │            │
│ │Acme  │ │ │Tech  │ │ │StartX│ │ │BigCo │ │            │
│ │$5,000│ │ │$12K  │ │ │$25K  │ │ │$20K  │ │            │
│ └──────┘ │ └──────┘ │ └──────┘ │ └──────┘ │            │
└──────────┴──────────┴──────────┴──────────┴────────────┘

2. Automation Triggers

automations:
  - name: new_deal_setup
    trigger:
      type: deal_created
    actions:
      - create_activity:
          type: call
          subject: "Initial discovery call"
          due_days: 1
      - send_email:
          template: welcome_sequence
      - add_label: "New"
      
  - name: stage_progression
    trigger:
      type: deal_stage_changed
      to_stage: "Proposal Sent"
    actions:
      - create_activity:
          type: task
          subject: "Follow up on proposal"
          due_days: 3
      - update_custom_field:
          field: "Proposal Date"
          value: "{{today}}"
          
  - name: stale_deal_alert
    trigger:
      type: deal_rotting
      days: 14
    actions:
      - send_notification:
          to: owner
          message: "Deal hasn't moved in 14 days"
      - add_label: "At Risk"

Deal Management

Deal Configuration

deal_structure:
  required_fields:
    - title
    - value
    - organization
    - stage
    - owner
    
  custom_fields:
    - name: "Lead Source"
      type: enum
      options:
        - "Inbound - Website"
        - "Inbound - Referral"
        - "Outbound - Cold"
        - "Event"
        - "Partner"
        
    - name: "Product Interest"
      type: set
      options:
        - "Product A"
        - "Product B"
        - "Services"
        
    - name: "Decision Timeline"
      type: enum
      options:
        - "< 1 month"
        - "1-3 months"
        - "3-6 months"
        - "6+ months"
        
    - name: "Proposal Amount"
      type: monetary
      
    - name: "Close Probability"
      type: numeric
      format: percentage

Pipeline Stages

pipeline_config:
  name: "Sales Pipeline"
  
  stages:
    - name: "Lead In"
      probability: 10%
      rotting_days: 7
      
    - name: "Contact Made"
      probability: 20%
      rotting_days: 10
      
    - name: "Needs Defined"
      probability: 40%
      rotting_days: 14
      
    - name: "Proposal Sent"
      probability: 60%
      rotting_days: 14
      
    - name: "Negotiation"
      probability: 80%
      rotting_days: 7
      
    - name: "Won"
      probability: 100%
      
    - name: "Lost"
      probability: 0%

Activity Management

Activity Types

activity_types:
  - name: "Call"
    icon: phone
    default_duration: 15
    
  - name: "Meeting"
    icon: calendar
    default_duration: 60
    
  - name: "Email"
    icon: mail
    default_duration: 5
    
  - name: "Task"
    icon: checkbox
    default_duration: 30
    
  - name: "Demo"
    icon: presentation
    default_duration: 45

Activity Automation

activity_workflows:
  discovery_call_complete:
    trigger:
      activity_type: call
      marked_done: true
      deal_stage: "Lead In"
    actions:
      - move_deal_stage: "Contact Made"
      - create_activity:
          type: task
          subject: "Send follow-up email"
          due_days: 1
      - update_deal:
          custom_field: "First Contact Date"
          value: "{{activity.done_time}}"
          
  meeting_scheduled:
    trigger:
      activity_type: meeting
      created: true
    actions:
      - send_email:
          template: meeting_confirmation
          to: "{{deal.contact}}"
      - create_activity:
          type: task
          subject: "Prepare meeting agenda"
          due_before_meeting: 1_day

Email Integration

Email Templates

email_templates:
  - name: "Initial Outreach"
    subject: "{{company}} + {{prospect_company}}"
    body: |
      Hi {{first_name}},
      
      I noticed {{company_insight}} and thought 
      {{value_proposition}}.
      
      Would you be open to a 15-minute call this week?
      
      Best,
      {{sender_name}}
      
  - name: "Proposal Follow-up"
    subject: "Following up on our proposal"
    body: |
      Hi {{first_name}},
      
      I wanted to follow up on the proposal I sent 
      on {{proposal_date}}.
      
      Do you have any questions I can help answer?
      
      Best,
      {{sender_name}}

Email Tracking

email_tracking:
  features:
    - open_tracking
    - link_tracking
    - attachment_tracking
    
  automations:
    on_email_opened:
      - create_activity:
          type: task
          subject: "Follow up - Email opened"
          due_hours: 2
          
    on_link_clicked:
      - add_note: "Clicked link: {{link_url}}"
      - update_custom_field:
          field: "Engagement Level"
          value: "High"

Reporting & Analytics

Sales Dashboard

SALES DASHBOARD - JANUARY 2024
═══════════════════════════════════════

PIPELINE VALUE: $175,000
WEIGHTED: $89,500

BY STAGE:
Lead In       ████░░░░░░░░░░░░ $15,000
Contact Made  ████████░░░░░░░░ $45,000
Proposal      ████████████░░░░ $80,000
Negotiation   ██████░░░░░░░░░░ $35,000

SALES VELOCITY:
Deals Closed:     12
Average Value:    $10,400
Win Rate:         28%
Sales Cycle:      34 days

BY REP:
┌────────────┬────────┬──────────┬───────┐
│ Rep        │ Deals  │ Value    │ Win % │
├────────────┼────────┼──────────┼───────┤
│ Sarah      │ 5      │ $52,000  │ 35%   │
│ Mike       │ 4      │ $41,000  │ 28%   │
│ Lisa       │ 3      │ $32,000  │ 22%   │
└────────────┴────────┴──────────┴───────┘

FORECAST:
This Month:   $45,000 (weighted)
Next Month:   $68,000 (weighted)

Win/Loss Analysis

win_loss_tracking:
  won_reasons:
    - "Best product fit"
    - "Competitive pricing"
    - "Relationship/trust"
    - "Implementation timeline"
    
  lost_reasons:
    - "Price too high"
    - "Chose competitor"
    - "No budget"
    - "No decision made"
    - "Lost contact"
    
  analysis:
    win_rate_by_source:
      inbound: 35%
      outbound: 18%
      referral: 45%
      
    win_rate_by_size:
      small: 42%
      medium: 28%
      enterprise: 15%

Integration Workflows

Slack Integration

slack_notifications:
  - trigger: deal_won
    channel: "#wins"
    message: |
      🎉 *Deal Won!*
      *Company:* {{organization.name}}
      *Value:* ${{deal.value}}
      *Owner:* {{deal.owner}}
      
  - trigger: deal_stage_changed
    to_stage: "Negotiation"
    channel: "#sales"
    message: |
      📊 Deal moving to negotiation
      {{deal.title}} - ${{deal.value}}
      
  - trigger: activity_overdue
    notify: owner_dm
    message: |
      ⚠️ Overdue activity: {{activity.subject}}

Calendar Sync

calendar_integration:
  provider: google_calendar
  
  sync_settings:
    meetings: bidirectional
    calls: to_calendar
    
  automations:
    on_calendar_event:
      - create_activity:
          type: meeting
          link_to: attendee_organization

API Examples

Deal Operations

// Create Deal
const deal = await pipedrive.deals.create({
  title: "Acme Corp - Enterprise Plan",
  value: 50000,
  currency: "USD",
  org_id: 123,
  person_id: 456,
  stage_id: 1,
  expected_close_date: "2024-02-28",
  custom_fields: {
    "Lead Source": "Inbound - Website",
    "Decision Timeline": "1-3 months"
  }
});

// Update Deal Stage
await pipedrive.deals.update(deal.id, {
  stage_id: 3  // Move to "Proposal Sent"
});

// Add Activity
await pipedrive.activities.create({
  deal_id: deal.id,
  type: "call",
  subject: "Discovery call",
  due_date: "2024-01-20",
  due_time: "14:00"
});

// Mark Activity Done
await pipedrive.activities.update(activityId, {
  done: true,
  note: "Great call, moving forward with proposal"
});

Best Practices

  • Stage Discipline: Clear criteria for each stage
  • Activity Logging: Document all interactions
  • Pipeline Hygiene: Regular deal reviews
  • Rotting Alerts: Don't let deals stagnate
  • Custom Fields: Track key data points
  • Templates: Consistent communication
  • Reporting: Weekly pipeline reviews
  • Integration: Connect all touchpoints

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