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Lead Qualification Agent Skill

Score and qualify leads based on criteria and fit

2k tokens
context cost
the whole folder, loaded on every use
1
files
instructions only
0
copies elsewhere
how many repositories repackaged it
353
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/claude-office-skills/skills --skill Lead Qualification

The instruction itself

15 sections, as written by the author

Lead Qualification

Score and qualify leads based on defined criteria to focus sales efforts effectively.

Overview

This skill helps you:

  • Evaluate leads against qualification criteria
  • Score leads for prioritization
  • Identify deal-breakers and green flags
  • Recommend next actions
  • Maintain consistent qualification

Qualification Frameworks

BANT (Budget, Authority, Need, Timeline)

## BANT Qualification: [Lead Name]

### Budget (/25)
| Question | Answer | Score |
|----------|--------|-------|
| Defined budget? | [Yes/No/Unknown] | /10 |
| Budget range? | [$X - $Y] | /10 |
| Budget fits our pricing? | [Yes/No] | /5 |
**Budget Score**: [X]/25

### Authority (/25)
| Question | Answer | Score |
|----------|--------|-------|
| Decision maker? | [Yes/No/Influencer] | /10 |
| Who else involved? | [Names/Roles] | /5 |
| Sign-off process? | [Description] | /5 |
| Champion identified? | [Yes/No] | /5 |
**Authority Score**: [X]/25

### Need (/25)
| Question | Answer | Score |
|----------|--------|-------|
| Clear pain point? | [Description] | /10 |
| Impact of not solving? | [Description] | /10 |
| Using alternatives? | [Current solution] | /5 |
**Need Score**: [X]/25

### Timeline (/25)
| Question | Answer | Score |
|----------|--------|-------|
| Target implementation? | [Date/Quarter] | /10 |
| Urgency level? | [High/Medium/Low] | /10 |
| Trigger event? | [Description] | /5 |
**Timeline Score**: [X]/25

---
**Total BANT Score**: [X]/100
**Qualification**: [Qualified / Needs Work / Not Qualified]

MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion)

## MEDDIC Qualification: [Lead Name]

### Metrics
**Business impact they expect**:
- [Metric 1]: [Current] → [Target]
- [Metric 2]: [Current] → [Target]

### Economic Buyer
**Person with budget authority**:
- Name: [Name]
- Title: [Title]
- Access: [Direct/Indirect/None]

### Decision Criteria
**How they'll evaluate solutions**:
1. [Criterion 1] - Weight: [%]
2. [Criterion 2] - Weight: [%]
3. [Criterion 3] - Weight: [%]

### Decision Process
**Steps to purchase**:
1. [Step 1] - Owner: [Name] - Timeline: [Date]
2. [Step 2] - Owner: [Name] - Timeline: [Date]
3. [Step 3] - Owner: [Name] - Timeline: [Date]

### Identify Pain
**Core problem**:
[Description of the pain point]

**Implications of not solving**:
[Business impact]

### Champion
**Internal advocate**:
- Name: [Name]
- Influence level: [High/Medium/Low]
- What they gain: [Personal win]

---
**MEDDIC Coverage**: [X]/6 elements confirmed
**Deal Health**: [Strong / At Risk / Weak]

GPCTBA/C&I (Goals, Plans, Challenges, Timeline, Budget, Authority, Consequences & Implications)

## GPCTBA/C&I: [Lead Name]

### Goals
What are they trying to achieve?
- [Goal 1]
- [Goal 2]

### Plans
How do they plan to achieve it?
- [Current plan]

### Challenges
What's stopping them?
- [Challenge 1]
- [Challenge 2]

### Timeline
When do they need to achieve this?
- Target: [Date]
- Urgency: [High/Medium/Low]

### Budget
What resources are allocated?
- Amount: [Range]
- Approved: [Yes/No/Pending]

### Authority
Who makes the decision?
- Decision Maker: [Name]
- Influencers: [Names]
- Process: [Description]

### Consequences (Negative)
What happens if they don't solve this?
- [Consequence 1]
- [Consequence 2]

### Implications (Positive)
What happens when they succeed?
- [Benefit 1]
- [Benefit 2]

Lead Scoring Model

Fit Score (Demographics)

## Fit Scoring Criteria

### Company Fit (50 points)
| Criterion | Points | Lead Value | Score |
|-----------|--------|------------|-------|
| Industry | /15 | [Industry] | |
| Company Size | /15 | [Employees] | |
| Revenue | /10 | [Revenue] | |
| Geography | /10 | [Location] | |
**Company Fit**: [X]/50

### Contact Fit (50 points)
| Criterion | Points | Lead Value | Score |
|-----------|--------|------------|-------|
| Title/Role | /20 | [Title] | |
| Department | /15 | [Dept] | |
| Seniority | /15 | [Level] | |
**Contact Fit**: [X]/50

**Total Fit Score**: [X]/100

Engagement Score (Behavioral)

## Engagement Scoring

### Website Activity
| Action | Points | Occurrences | Score |
|--------|--------|-------------|-------|
| Pricing page view | 10 | [X] | |
| Demo request | 25 | [X] | |
| Content download | 5 | [X] | |
| Blog visit | 2 | [X] | |

### Email Engagement
| Action | Points | Occurrences | Score |
|--------|--------|-------------|-------|
| Email opened | 1 | [X] | |
| Link clicked | 3 | [X] | |
| Replied | 10 | [X] | |

### Event Participation
| Action | Points | Occurrences | Score |
|--------|--------|-------------|-------|
| Webinar attended | 15 | [X] | |
| Meeting booked | 25 | [X] | |

**Total Engagement Score**: [X]/100

Output Format

Lead Qualification Report

# Lead Qualification: [Company/Contact]

## Summary
| Metric | Value |
|--------|-------|
| **Fit Score** | [X]/100 |
| **Engagement Score** | [X]/100 |
| **BANT Score** | [X]/100 |
| **Overall** | [X]/100 |

## Qualification Status
🟢 **QUALIFIED** / 🟡 **NEEDS NURTURING** / 🔴 **NOT QUALIFIED**

## Key Findings
### ✅ Green Flags
1. [Positive indicator]
2. [Positive indicator]

### ⚠️ Yellow Flags
1. [Concern that needs addressing]
2. [Missing information]

### ❌ Red Flags
1. [Deal-breaker or major concern]

## Gaps to Address
| Gap | Question to Ask | Priority |
|-----|-----------------|----------|
| [Unknown area] | [Specific question] | High |
| [Unknown area] | [Specific question] | Medium |

## Recommended Next Steps
1. [Immediate action]
2. [Follow-up action]
3. [Long-term action]

## Disqualification Criteria Check
- [ ] Below minimum company size
- [ ] Outside target geography
- [ ] No budget authority
- [ ] Timeline > 12 months
- [ ] Already using competitor with lock-in

Best Practices

Qualification Tips

  • Ask open-ended questions: Get context, not just yes/no
  • Verify, don't assume: Confirm information directly
  • Document everything: Keep CRM updated
  • Re-qualify regularly: Situations change
  • Know when to walk away: Time is valuable

Common Mistakes

  • Qualifying too quickly
  • Ignoring red flags
  • Not identifying all stakeholders
  • Assuming budget = ability to buy
  • Forgetting to re-qualify over time

Limitations

  • Cannot access CRM data directly
  • Scoring requires defined criteria from user
  • Cannot verify provided information
  • Qualification is guidance, not guarantee
  • Human judgment still essential

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How to use it

Copy the folder

Take claude-office-skills/lead qualification from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.