Video Content Strategist Skill for Claude

> This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video production", or "build a YouTube strategy".

12k tokens

context cost

the whole folder, loaded on every use

files

ships runnable scripts

copies elsewhere

how many repositories repackaged it

447

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/borghei/Claude-Skills --skill video-content-strategist

What comes with it

43 362 bytes besides the instruction

references/video-strategy-guide.md

scripts/thumbnail_analyzer.py

scripts/video_content_planner.py

scripts/video_seo_optimizer.py

The instruction itself

14 sections, as written by the author

Video Content Strategist Skill

Overview

Production-ready video content strategy toolkit for planning content calendars, analyzing thumbnail effectiveness, and optimizing video metadata for platform SEO. Designed for content creators, marketing teams, and video producers managing consistent video output across YouTube, TikTok, LinkedIn, and other platforms.

Clarify First

Before planning, confirm these inputs. If any is unknown or vague, ASK — do not assume:

[ ] Platform(s) — YouTube, TikTok, LinkedIn, or Instagram — sets optimal video length and SEO approach
[ ] Deliverable — content calendar, thumbnail analysis, or SEO metadata optimization — selects the tool and workflow
[ ] Audience & content pillars — who it's for and the pillar mix/ratios — drives calendar topics and formats
[ ] Posting frequency — videos per week and planning horizon — sets the production schedule

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Quick Start

# Plan a video content calendar from topics and audience data
python scripts/video_content_planner.py topics.json --weeks 8 --frequency 3

# Analyze thumbnail text and composition patterns
python scripts/thumbnail_analyzer.py thumbnails.csv

# Optimize video titles, descriptions, and tags for SEO
python scripts/video_seo_optimizer.py video_data.json --platform youtube

Tools Overview

|------|---------|-------|--------|

Workflows

Workflow 1: Monthly Video Strategy

Define audience personas and content pillars in topics JSON
Run video_content_planner.py to generate 4-week calendar
For each planned video, run video_seo_optimizer.py for metadata
After publishing, collect thumbnail data and run thumbnail_analyzer.py
Feed learnings back into next month's planning cycle

Workflow 2: YouTube Channel Optimization

Export existing video data (titles, descriptions, tags, performance)
Run video_seo_optimizer.py on underperforming videos to identify metadata gaps
Run thumbnail_analyzer.py on top vs bottom performers
Apply optimizations to existing videos and use patterns for new content

Workflow 3: Multi-Platform Video Strategy

Create topics JSON with platform-specific audience data
Run video_content_planner.py with --platforms youtube,tiktok,linkedin
Get platform-adapted content recommendations
Optimize each platform's metadata with video_seo_optimizer.py

Reference Documentation

See references/video-strategy-guide.md for comprehensive frameworks covering:

Content pillar strategy
Platform-specific best practices
Thumbnail design principles
Video SEO fundamentals
Production workflow optimization

Common Patterns

Pattern: Topics JSON Format

{
  "channel": "TechStartupTV",
  "audience": {
    "primary": "SaaS founders, 25-45",
    "interests": ["startup growth", "fundraising", "product development"],
    "pain_points": ["scaling teams", "finding product-market fit", "managing burn rate"]
  },
  "content_pillars": [
    {"name": "Founder Stories", "ratio": 0.3, "format": "interview", "avg_length_min": 25},
    {"name": "Tactical Guides", "ratio": 0.4, "format": "tutorial", "avg_length_min": 12},
    {"name": "Industry Analysis", "ratio": 0.2, "format": "commentary", "avg_length_min": 8},
    {"name": "Behind the Scenes", "ratio": 0.1, "format": "vlog", "avg_length_min": 5}
  ],
  "topics": [
    {"title": "How We Hit $1M ARR", "pillar": "Founder Stories", "priority": "high"},
    {"title": "5 Pricing Strategies That Work", "pillar": "Tactical Guides", "priority": "high"},
    {"title": "AI in SaaS: 2026 Trends", "pillar": "Industry Analysis", "priority": "medium"}
  ]
}

Pattern: Thumbnail CSV Format

video_id,title,views,ctr_pct,has_face,has_text,text_words,colors_dominant,emotion
V001,How to Scale,15000,8.2,yes,yes,3,red-yellow,surprise
V002,Tech Review,8500,4.1,no,yes,5,blue-white,neutral

Platform Video Length Guidelines

| Platform | Optimal Length | Max Recommended |

|----------|---------------|-----------------|

| YouTube (standard) | 8-15 min | 25 min |

| YouTube Shorts | 30-60 sec | 60 sec |

| TikTok | 30-90 sec | 3 min |

| LinkedIn | 1-3 min | 10 min |

| Instagram Reels | 15-60 sec | 90 sec |

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How to use it

Copy the folder

Take borghei/video-content-strategist from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.