Sales Brief Skill for Claude
Surfaces top and bottom sellers, identifies seasonality patterns, and produces a 2-week content brief to push winners and clear slow movers. Accepts optional lookback window of 30, 60, or 90 days.
Install
one command, takes just this skill from the repositorynpx skills add https://github.com/anthropics/knowledge-work-plugins --skill sales-briefWhat it tells the agent to use
found in the instruction textThe instruction itself
7 sections, as written by the authorRun the sales analysis and content brief. Pull what sold (and what didn't), explain why, and produce a ready-to-use content plan that acts on the data.
Parse arguments:
--lookback(default:30d) —30d,60d, or90dlookback window
Step 1 — Sales breakdown
Using the content-strategy skill workflow for sales analysis:
- Pull PayPal transactions for the lookback period grouped by item/service/SKU.
- Pull QuickBooks revenue by product/service category.
- Rank products by: total revenue, unit volume, and margin (if available in QB).
- Calculate each product's share of total revenue vs. prior equivalent period.
Top sellers: products that grew share or maintained top-3 rank.
Bottom sellers: products with declining volume or below 5% of revenue.
Step 2 — Seasonality check
- Compare current period to same period in prior year (if QB history available).
- Flag any items with a seasonal pattern (e.g., spikes in Q4, slow summers).
- Note any new products with insufficient history to detect seasonality.
Step 3 — Why analysis
For each top and bottom seller, explain the likely driver:
- Price change, promo, new channel, seasonal demand, competitor move
- Cross-reference with HubSpot campaign activity for the period
- Note where attribution is inferred vs. confirmed
Step 4 — 2-week content brief
Produce a ready-to-use content brief:
2-Week Content Brief — {date range}
PUSH THESE (winners)
• {product}: {suggested angle} — {channel: email|social|both}
• {product}: {suggested angle} — {channel}
CLEAR THESE (slow movers)
• {product}: {promo angle or bundle suggestion} — {channel}
CONTENT CALENDAR
Week 1:
Mon: {post/email concept}
Wed: {post/email concept}
Fri: {post/email concept}
Week 2:
Mon: {post/email concept}
Wed: {post/email concept}
Fri: {post/email concept}
Connector failures
If both QuickBooks and PayPal are unreachable, stop — sales analysis requires at least one revenue source. If only one is connected, run from that source and note "QuickBooks not connected — revenue data from PayPal only" (or vice versa). If HubSpot is missing, skip campaign cross-reference in the "why analysis" and note it.
Approval gates
- Never auto-schedule or publish content. The brief is for owner review only.
- Never create Canva assets automatically — offer to generate them after owner approves the brief.
Output
Present the sales analysis, then the content brief. Ask the owner if they'd like to generate Canva assets for any of the planned posts.
Other skills for the same job
different authors, same section of the catalogue
Integration with protocols.io API for managing scientific protocols. This skill should be used when working with protocols.io to search, create, update, or publish protocols; manage protocol steps and materials; handle discussions and comments; organize workspaces; upload and manage files; or integrate protocols.io functionality into workflows. Applicable for protocol discovery, collaborative protocol development, experiment tracking, lab protocol management, and scientific documentation.
Analyzes job descriptions and generates tailored resumes that highlight relevant experience, skills, and achievements to maximize interview chances
Generate Excalidraw diagrams from natural language descriptions. Use when asked to "create a diagram", "make a flowchart", "visualize a process", "draw a system architecture", "create a mind map", or "generate an Excalidraw file". Supports flowcharts, relationship diagrams, mind maps, and system architecture diagrams. Outputs .excalidraw JSON files that can be opened directly in Excalidraw.
Build and distribute Expo development clients locally or via TestFlight
Use when you have a written implementation plan to execute in a separate session with review checkpoints
Data structure for annotated matrices in single-cell analysis. Use when working with .h5ad files or integrating with the scverse ecosystem. This is the data format skill—for analysis workflows use scanpy; for probabilistic models use scvi-tools; for population-scale queries use cellxgene-census.
Benchling R&D platform integration. Access registry (DNA, proteins), inventory, ELN entries, workflows via API, build Benchling Apps, query Data Warehouse, for lab data management automation.
Comprehensive molecular biology toolkit. Use for sequence manipulation, file parsing (FASTA/GenBank/PDB), phylogenetics, and programmatic NCBI/PubMed access (Bio.Entrez). Best for batch processing, custom bioinformatics pipelines, BLAST automation. For quick lookups use gget; for multi-service integration use bioservices.
How to use it
Take anthropics/sales-brief from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.