Applying Brand Guidelines Skill for Claude

Corporate Brand Guidelines Skill

This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.

Brand Identity

Company: Acme Corporation

Tagline: "Innovation Through Excellence"

Industry: Technology Solutions

Visual Standards

Color Palette

Primary Colors:

• Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
• Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
• White: #FFFFFF - Backgrounds, reverse text

Secondary Colors:

• Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
• Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
• Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
• Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text

Typography

Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif

Font Hierarchy:

• H1: 32pt, Bold, Acme Blue
• H2: 24pt, Semibold, Acme Navy
• H3: 18pt, Semibold, Acme Navy
• Body: 11pt, Regular, Acme Navy
• Caption: 9pt, Regular, Neutral Gray

Logo Usage

• Position: Top-left corner on first page/slide
• Size: 120px width (maintain aspect ratio)
• Clear space: Minimum 20px padding on all sides
• Never distort, rotate, or apply effects

Document Standards

PowerPoint Presentations

Slide Templates:

• Title Slide: Company logo, presentation title, date, presenter
• Section Divider: Section title with blue background
• Content Slide: Title bar with blue background, white content area
• Data Slide: For charts/graphs, maintain color palette

Layout Rules:

• Margins: 0.5 inches all sides
• Title position: Top 15% of slide
• Bullet indentation: 0.25 inches per level
• Maximum 6 bullet points per slide
• Charts use brand colors exclusively

Excel Spreadsheets

Formatting Standards:

• Headers: Row 1, Bold, White text on Acme Blue background
• Subheaders: Bold, Acme Navy text
• Data cells: Regular, Acme Navy text
• Borders: Thin, Neutral Gray
• Alternating rows: Light gray (#F8F9FA) for readability

Chart Defaults:

• Primary series: Acme Blue
• Secondary series: Success Green
• Gridlines: Neutral Gray, 0.5pt
• No 3D effects or gradients

PDF Documents

Page Layout:

• Header: Company logo left, document title center, page number right
• Footer: Copyright notice left, date center, classification right
• Margins: 1 inch all sides
• Line spacing: 1.15
• Paragraph spacing: 12pt after

Section Formatting:

• Main headings: Acme Blue, 16pt, bold
• Subheadings: Acme Navy, 14pt, semibold
• Body text: Acme Navy, 11pt, regular

Content Guidelines

Tone of Voice

• Professional: Formal but approachable
• Clear: Avoid jargon, use simple language
• Active: Use active voice, action-oriented
• Positive: Focus on solutions and benefits

Standard Phrases

Opening Statements:

• "At Acme Corporation, we..."
• "Our commitment to innovation..."
• "Delivering excellence through..."

Closing Statements:

• "Thank you for your continued partnership."
• "We look forward to serving your needs."
• "Together, we achieve excellence."

Data Presentation

Numbers:

• Use comma separators for thousands
• Currency: $X,XXX.XX format
• Percentages: XX.X% (one decimal)
• Dates: Month DD, YYYY

Tables:

• Headers in brand blue
• Alternating row colors
• Right-align numbers
• Left-align text

Quality Standards

Before Finalizing

Always ensure:

• Logo is properly placed and sized
• All colors match brand palette exactly
• Fonts are consistent throughout
• No typos or grammatical errors
• Data is accurately presented
• Professional tone maintained

Prohibited Elements

Never use:

• Clip art or stock photos without approval
• Comic Sans, Papyrus, or decorative fonts
• Rainbow colors or gradients
• Animations or transitions (unless specified)
• Competitor branding or references

Application Instructions

When creating any document:

• Start with brand colors and fonts
• Apply appropriate template structure
• Include logo on first page/slide
• Use consistent formatting throughout
• Review against brand standards
• Ensure professional appearance

Scripts

• apply_brand.py: Automatically applies brand formatting to documents
• validate_brand.py: Checks documents for brand compliance

Notes

• These guidelines apply to all external communications
• Internal documents may use simplified formatting
• Special projects may have exceptions (request approval)
• Brand guidelines updated quarterly - check for latest version