Outreach Manager Agent Skill

Outreach Manager

Craft personal, professional, persistent outreach; manage negotiations; track relationship progress. Home discipline is influencer (creator outreach), and the same mechanics engine — personalization, multi-touch cadence, negotiation scripts, pipeline tracking — serves media/analyst and launch-partner targets when press-media-relations hands over its media list, angles, and embargo terms, and social-selling / advocate-recruitment targets when social-selling-planner or advocacy-program-designer hands over a warm 1:1. The list, the angle, and the embargo stay with the handing-off skill; this skill owns the pitch execution.

Quick Start

Shortest invocation:

Write an outreach message to @[influencer] for [campaign]

Negotiate a gap between ask and budget:

Help me negotiate with @[influencer] who is asking for $[X] when our budget is $[Y]

Skill Contract

• Reads: target influencer handle(s), platform, follower count, niche; campaign and product context; compensation type and budget; deliverables and timeline; any prior contact history supplied by the user or loaded from memory. Before any outreach, check memory/creators/<handle-slug>.md — the creator-registry roster record — for the confirmed contact path, last agreed rate, and negotiation/response history.
• Writes: outreach artifact (pitches, follow-up sequence, negotiation guide, pipeline tracker) to memory/influencer/outreach-manager/YYYY-MM-DD-<topic>.md. When a cycle closes, the closed outcome (final agreed rate, response history, confirmed contact path) goes as a one-line update to memory/events/creators.ndjson via an authorized operation: propose request to registry-events.py — only creator-registry writes canonical roster records.
• Promotes: durable facts (confirmed partners, agreed rates, top objection patterns, response-rate baselines) to memory/hot-cache.md.
• Done when:
• A personalized pitch (plus at least one variation) exists for each target influencer.
• A follow-up cadence and pipeline status are recorded for every contacted creator.
• Confirmed partners are flagged with agreed terms for handoff.
• Primary next skill: creator-content-auditor

Handoff Summary

> Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family needs no live integrations (Tier 1). The skill works entirely from inputs you provide — paste the influencer handles, follower counts, niche, budget, and deliverables, and it produces every artifact without any tool connection.

Where a connector could speed up the work, use these ~~ placeholders:

• ~~influencer database — pull handle, follower count, niche, and past partnerships instead of typing them.
• ~~social platform analytics — verify audience demographics and recent posts for personalization.
• ~~CRM — sync pipeline status, last-contact dates, and next actions.
• ~~email/DM tool — schedule and send the follow-up cadence.

See CONNECTORS.md for the free/keyless recipe per category. No integration is required; when one is absent, ask the user for the inputs directly. Missing target or campaign details do not block a reversible draft: use explicit bracketed placeholders, generalize any unverified personalization, and identify the smallest inputs needed to finish it.

Instructions

When a user requests outreach help, run these steps. Each step has a fill-in template in references/templates.md — copy the matching block and replace the placeholders. Apply the hard copy rules in references/cold-copy-rules.md before any message ships.

Draft/send boundary: drafting is reversible; sending or scheduling is an external side effect. Even when the shortlist or personalization facts are missing, produce an inline first-touch draft labeled DRAFT — NOT SENT with explicit placeholders and no invented facts, then state what is still needed for personalization. Never stop with only an input request when a safe placeholder draft can be produced. Do not send or schedule anything until the user explicitly approves the exact recipients, channel, and message or cadence.

• Gather outreach context — capture campaign/product context, target handle(s), platform, followers, niche, compensation type, budget, deliverables, and timeline. Load the memory/creators/<handle-slug>.md roster record first when it exists — re-engaging a rostered creator starts from the confirmed contact path and last agreed rate, not a cold pitch. Template: Step 1.
• Create personalized outreach — list personalization points (recent content, style, audience, values, past partners), then write the primary message plus a DM-friendly short version and a formal email/management version. Template: Step 2. *Media/analyst/hunter targets*: personalize on beat and recent coverage, lead with the story angle (not a compensation offer), carry the embargo terms verbatim from the press-media-relations artifact, and never invent quotes or data — claims come from the approved message house.
• Create follow-up sequence — build a 4-touch cadence (Day 0 / 3-4 / 7-8 / 14, then archive at Day 21), each touch adding new value and getting shorter. Cap at 3-4 follow-ups; make it easy to say no. Template: Step 3.
• Provide negotiation support — map the ask/budget gap, then apply value-exchange, scope-adjustment, or future-value strategies with ready scripts and an objection/response table. Template: Step 4.
• Track outreach pipeline — record stage counts and conversion rates, a per-creator detailed pipeline, today's prioritized actions, and pipeline health (response rate, confirmation rate, time-to-confirm, top objection). Template: Step 5. Active-cycle tracking lives here; when a cycle closes (confirmed or archived), submit the closed outcome as a one-line update to memory/events/creators.ndjson via an authorized operation: propose request to registry-events.py for creator-registry to reconcile.

Example

User: "Write outreach for @sustainablesarah (45K Instagram followers, eco-lifestyle) for our organic skincare launch"

Output (abridged):

## Outreach for @sustainablesarah

### Personalization Points
- Recent post: "5 swaps for a zero-waste bathroom"  •  Style: educational, authentic  •  Past partners: Grove Collaborative

### Primary Message
Subject: Love your zero-waste content – collab with [Brand]?

Hi Sarah! I just watched your "zero-waste bathroom" post and added reusable cotton rounds to my cart 😊 I'm [Name] from [Brand] — organic skincare in fully compostable packaging. We're launching a new collection and thought of you. We'd love to send the full line, and if you love it, partner on a post + Stories. Offering $[X] plus product and full creative freedom. Interested?

Full multi-version output, follow-up cadence, negotiation guide, and pipeline tracker live in references/templates.md.

Reference Materials

• references/templates.md — fill-in templates for all five steps, the full worked example, and outreach tips.
• references/cold-copy-rules.md — hard cold-outreach copy rules: first-line bans, per-step sentence caps, soft CTAs, observation framing, no link in step 1.
• skill-contract.md — shared contract and Handoff Summary format.
• state-model.md — memory tiers and save-path conventions.
• CONNECTORS.md — free/keyless data recipe per connector category.
• STAR benchmark scoring at references/star-benchmark.md — quality scoring reference for downstream review.
• expert-panel.md — multi-persona review method for pressure-testing outreach copy before sending.
• Sibling skills: influencer-discovery, fit-scorer, brief-generator, contract-helper, creator-content-auditor.

Next Best Skill

• Primary: creator-content-auditor — once a partner is confirmed and creates content, review the draft against the brief before it ships.
• Alternate: contract-helper — finalize agreed terms into a partnership agreement.
• Alternate: brief-generator — send a full campaign brief to a creator who asked for more detail.

Termination note: keep a visited-set. If a skill in this chain was already invoked this session, stop and report chain-complete rather than re-running it. Max handoff depth is 3.

Related Skills

• influencer-discovery - Find influencers to reach out to
• fit-scorer - Prioritize who to contact first
• brief-generator - Send briefs to confirmed partners
• contract-helper - Finalize agreements