Variel MCP Server

Connect this server

This server runs on your own machine — install it with the package manager and the client starts it for you. Package name taken from the official registry entry.

claude mcp add mcp-server -e 'BRAND_API_KEY=<BRAND_API_KEY>' -- npx -y @variel/mcp-server

{
  "mcpServers": {
    "mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "@variel/mcp-server"
      ],
      "env": {
        "BRAND_API_KEY": "<BRAND_API_KEY>"
      }
    }
  }
}

[mcp_servers.mcp-server]
command = "npx"
args = ["-y", "@variel/mcp-server"]
env = { BRAND_API_KEY = "<BRAND_API_KEY>" }

{
  "mcpServers": {
    "mcp-server": {
      "command": "npx",
      "args": [
        "-y",
        "@variel/mcp-server"
      ],
      "env": {
        "BRAND_API_KEY": "<BRAND_API_KEY>"
      }
    }
  }
}

{
  "servers": {
    "mcp-server": {
      "type": "stdio",
      "command": "npx",
      "args": [
        "-y",
        "@variel/mcp-server"
      ],
      "env": {
        "BRAND_API_KEY": "<BRAND_API_KEY>"
      }
    }
  }
}

Put your own value in place of <BRAND_API_KEY> (Your Variel project API key (bsk_…) to connect an existing brand. Get it from your Variel dashboard, or run `variel-mcp login` to provision one via browser sign-in (no copy-paste). You can also start keyless and generate a brand with generate_brand_kickoff). The author’s registry entry marks it as required.

Optional settings from the registry entry, left out of the block above: VARIEL_API_URL (Override the Variel API base URL. Defaults to https://variel.ai. Optional — for self-hosted or staging), ANTHROPIC_API_KEY (Anthropic API key. Required only for grade_visual_quality, generate_component, and Tier-2 validate_copy. Optional for all other tools).