upGrowth Growth Toolkit is answering right now. Last checked 1 min ago. It exposes 29 tools. Last commit 30 Oct 2026.
29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.
Uptime history
64 hours of history
64 hours agonow
100.0%
Uptime 24h
92 of 92 checks
29
Tools
read from the server
171 ms
Response time
average over 24h
0
Stars
last commit 30 Oct 2026
What changed 3
Every tool that appeared, vanished or quietly changed what it asks for. Recorded since 30 October 2026. No other catalogue keeps this.
30 Oct
a tool changed version2 times that day
30 Oct
a tool description was rewritten
schema_generator
and 1 more, back to 30 October 2026
Nothing serious here today
Today is the operative word: we check upGrowth Growth Toolkit every 15 minutes and re-read its code on every release. Watch it and you find out the day that stops being true.
Connect this server
Endpoint below is the one we actually reach during checks — not the one copied from a README. Last verified 1 min ago.
run in your terminal
claude mcp add growth-toolkit --transport http https://upgrowth.in/connected-app/mcpSettings → Connectors → Add custom connector, then paste this address
https://upgrowth.in/connected-app/mcp~/.codex/config.toml
[mcp_servers.growth-toolkit]
url = "https://upgrowth.in/connected-app/mcp".cursor/mcp.json
{
"mcpServers": {
"growth-toolkit": {
"url": "https://upgrowth.in/connected-app/mcp"
}
}
}.vscode/mcp.json
{
"servers": {
"growth-toolkit": {
"type": "http",
"url": "https://upgrowth.in/connected-app/mcp"
}
}
}Available tools 29
Read directly from the server with tools/list, grouped by what they act on.
If a tool disappears, we record the date.
growth
find_growth_moves
Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.
growth_projection
Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.
growth_rate
Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).
acos
acos_check
Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
attrition
attrition_rate
Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.
book
book_strategy_call
Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.
break
break_even
Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.
budget
ad_budget_planner
Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.
campaign
campaign_roi
Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.
content
content_seo_check
Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.
crawler
ai_crawler_access_check
Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.
customer
customer_lifetime_value
Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.
ecommerce
ecommerce_metrics
Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.
engagement
engagement_rate
Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.
instagram
instagram_earnings
Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.
max
max_affordable_cac
Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.
mdr
mdr_charges
Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.
meta
meta_tags_builder
Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.
period
period_change
Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.
ppc
ppc_forecast
Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.
roas
roas_check
Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.
robots
robots_txt_generator
Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.
schema
schema_generator
Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.
seo
seo_roi
Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.
share
share_of_voice
Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.
unit
unit_economics
Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.
website
website_ad_revenue
Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
youtube
youtube_earnings
Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.
ytd
ytd_growth
Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.
Endpoints
| URL | Transport | State | Latency | Checked |
|---|---|---|---|---|
| https://upgrowth.in/connected-app/mcp | streamable-http | answering | 197 ms | 1 min ago |
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One-call audit: robots.txt AI-bot rules, llms.txt, JSON-LD, meta tags, sitemap. Score plus fixes.
Crawl Readiness
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Check what AI crawlers may read and what a page permits, generate llms.txt and schema.
AEO Lookup
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Free AI crawler, schema, llms.txt and answer-readiness checks for public web pages. No API key.
Citevana AI visibility tools
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Free MCP tools for AI-search visibility: crawler checks, page audits, and llms.txt generation.
RobotsGate
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QueryRev AI Readiness
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upGrowth Growth Toolkit — questions
Answers built from our own checks of this server.
What can upGrowth Growth Toolkit do?
It exposes 29 tools, read directly from the server on our last check. Among them: acos_check, ad_budget_planner, ai_crawler_access_check, attrition_rate, book_strategy_call, break_even and 23 more. The full list with descriptions is on this page — we take it from the server itself via tools/list, not from a README.
How MCP servers expose tools in the first place →
Is upGrowth Growth Toolkit working right now?
We send a real MCP handshake every 15 minutes. Over the last 24 hours 92 of 92 checks got a reply (100.0%), average response time 171 ms. The bar chart above shows every period we have measured.
How do I connect upGrowth Growth Toolkit?
Copy the ready config from this page. We generate it for Claude Code, Claude Desktop, Codex, Cursor and VS Code, each in the form that client actually reads. It is a remote server, so there is nothing to install — the client connects to the address.
Does upGrowth Growth Toolkit need an API key?
No. upGrowth Growth Toolkit completed a full MCP handshake with us as an anonymous client and listed its tools without asking for anything. All 29 of them are readable on this page. This is what we observed, not what the docs claim.
How fast is upGrowth Growth Toolkit?
It answers our handshake in 171 ms on average, which is faster than 78% of all working MCP servers we measure. That puts it in the quick quarter of the ecosystem. The comparison comes from our own checks across the whole registry, every 15 minutes.
Is upGrowth Growth Toolkit open source?
The code is open source: it is published under the MIT licence, written in JavaScript and 0 stars on GitHub. The licence covers the code in the repository, not the hosted service at upgrowth.in, which runs on its operator's own terms.