Craft Content MCP is answering right now. Last checked 6 min ago. 72 installs a week from npm. It exposes 8 tools. Last commit 1 Nov 2026.
CRAFT Content: 8 B2B content tools by Helix GTM Consulting
Installs per day
peak 228 · avg 14 · +167% w/w
a month agotoday
Uptime history
17 days of history · worst day 99%
17 days agonow
100.0%
Uptime 24h
92 of 92 checks
8
Tools
read from the server
1762 ms
Response time
average over 24h
72
Installs / week
npm and PyPI
What changed 29
Every tool that appeared, vanished or quietly changed what it asks for. Recorded since 18 October 2026. No other catalogue keeps this.
1 Nov
6 tool descriptions were rewritten
case_study_generator, content_repurposer, newsletter_builder and 3 more
1 Nov
6 tools changed the parameters they ask for
case_study_generator, content_repurposer, newsletter_builder and 3 more
18 Oct
8 tool descriptions were rewritten
case_study_generator, content_repurposer, craft_content_improver and 5 more
18 Oct
8 tools changed the parameters they ask for
case_study_generator, content_repurposer, craft_content_improver and 5 more
18 Oct
a tool changed version
What the code does
We read the source, 8 h ago · tools taken from the live server · rules 995398eba69f
Capabilities
What this server is able to do. For an MCP server this is often the job itself — a terminal server runs commands because that is what it is for. Listed so you know what you are plugging in, not as an accusation.
Builds a database query by concatenation
public/faq/index.html:334
<details open><summary>How do I use CRAFT Content in Claude?</summary><p>In Claude, open Customize, then Connectors, select + and then Add custom connector. Name it CRAFT Content, paste https://craft-content.gtmhelix.com/mcp and leave the sign-in fields empty. The page Use it in …
Is this your server and something here is wrong? Tell us — corrections are free and do not require a plan.
This code can reach further than it looks
We found places where it runs commands, builds paths or queries from values it is given. None of that is a flaw by itself — it becomes one when the code changes, and code changes quietly between releases. We re-read it on every one.
Connect this server
Endpoint below is the one we actually reach during checks — not the one copied from a README. Last verified 6 min ago.
run in your terminal
claude mcp add craft-content-mcp --transport http https://craft-content.gtmhelix.com/mcpSettings → Connectors → Add custom connector, then paste this address
https://craft-content.gtmhelix.com/mcp~/.codex/config.toml
[mcp_servers.craft-content-mcp]
url = "https://craft-content.gtmhelix.com/mcp".cursor/mcp.json
{
"mcpServers": {
"craft-content-mcp": {
"url": "https://craft-content.gtmhelix.com/mcp"
}
}
}.vscode/mcp.json
{
"servers": {
"craft-content-mcp": {
"type": "http",
"url": "https://craft-content.gtmhelix.com/mcp"
}
}
}Available tools 8
Read directly from the server with tools/list, grouped by what they act on.
If a tool disappears, we record the date.
case
case_study_generator
Builds a customer case study from the customer name, your product and the challenge, solution and results you give (mode full), or an interview kit for collecting them (mode discovery). Optional customer industry, quote, interview notes and business model fit the wording to the customer. Returns a headline, the story with each result you list, a customer quote, social and email copy and sector notes when the sector can be read from your text. A bracket marks anything you did not give. Ask whether written customer approval covers the exact material and intended use.
content
content_repurposer
Turns a source text into finished versions for other channels: a LinkedIn post, an X thread, an email, a blog summary and quote cards. Needs the source text and its type. Optional target formats, brand voice and a key message steer the result. Each version is written from whole sentences of your source, with key points chosen by a stated rule and kept in the source order; claims it cannot support are listed to source, and any requested format it does not know is named. Returns the versions, notes on the key points and proof used, and sector notes. Ask whether written customer approval covers the exact material and intended use.
craft
craft_content_improver
Reviews pasted copy and its content type against listed rules: buzzwords, claims that need proof, fragments, unfilled merge fields, claims about the reader and a missing figure or ask. Optional goal, audience and tone preference refine the review. Returns a score for each area with each deduction quoted from your text, and the edits it made. If it finds no edit to make, it says so and prints no improved version.
newsletter
newsletter_builder
Writes a first draft of a newsletter issue from your topic and the action you want readers to take. Optional key points, audience segment, newsletter type, tone, earlier topics and your product fit it to the reader. Returns a subject line and preview, an opening, a short section for each key point, your own call to action as the button, A/B subject lines, alternative opening hooks and sector notes. Without key points it suggests some from the topic and sector. The draft uses only what you gave: it adds no statistic or customer story, and says what it did not get. Ask whether written customer approval covers the exact material and intended use.
sales
sales_enablement_content
Builds a sales kit from your product, the persona you sell to and your proof points. Optional objections, value propositions, competitor objections, price context, sales stage and business model shape it. Returns a pitch order, a script for each objection answered with the sector's pattern and the proof point that fits it, competitor responses, discovery questions and follow-up templates. Without objections it suggests the ones your sector raises.
testimonial
testimonial_capture
Prepares a testimonial request from the customer's name, company, success story and the type of testimonial you want. Optional role, relationship, intended use, incentive, your product and business model fit it to the customer. Returns a request email, interview questions for the customer's role and sector, quote drafts for the customer to edit and a sign-off checklist. It uses your product name when you give it and says so when you do not. Ask whether written customer approval covers the exact material and intended use.
thought
thought_leadership_series
Writes a first draft of each article in a thought leadership series from your topic, your take and the reader you write for. Optional proof points, author background, number of articles and article style shape them. Returns, for each article, a headline, a short draft with the objection it answers, your proof and a way to test the idea, a promotional post for each article, a publishing order and sector notes. Your take and proof points are quoted as you wrote them and no result, customer or figure is invented. Without proof points it names the evidence to gather. Ask whether written customer approval covers the exact material and intended use.
webinar
webinar_script
Writes a webinar run of show and a full spoken script from your topic, target audience and webinar type. Optional duration, key takeaways, speakers, polls, product mention level, your product and business model shape it. Returns the run of show, the script with the speaker lines and on-screen cues for each segment built from your takeaways and speakers, polls with answer options, anticipated questions with answers, a follow-up email sequence and sector notes. Without key takeaways it suggests them from the topic and type. The script uses only what you gave and says what it did not get. Ask whether written customer approval covers the exact material and intended use.
Endpoints
| URL | Transport | State | Latency | Checked |
|---|---|---|---|---|
| https://craft-content.gtmhelix.com/mcp | streamable-http | answering | 1409 ms | 6 min ago |
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Craft Content MCP — questions
Answers built from our own checks of this server.
What can Craft Content MCP do?
It exposes 8 tools, read directly from the server on our last check. Among them: case_study_generator, content_repurposer, craft_content_improver, newsletter_builder, sales_enablement_content, testimonial_capture and 2 more. The full list with descriptions is on this page — we take it from the server itself via tools/list, not from a README.
How MCP servers expose tools in the first place →
Is Craft Content MCP working right now?
We send a real MCP handshake every 15 minutes. Over the last 24 hours 92 of 92 checks got a reply (100.0%), average response time 1762 ms. The bar chart above shows every period we have measured.
How do I connect Craft Content MCP?
Copy the ready config from this page. We generate it for Claude Code, Claude Desktop, Codex, Cursor and VS Code, each in the form that client actually reads. It is a remote server, so there is nothing to install — the client connects to the address.
Does Craft Content MCP need an API key?
No. Craft Content MCP completed a full MCP handshake with us as an anonymous client and listed its tools without asking for anything. All 8 of them are readable on this page. This is what we observed, not what the docs claim.
How many people use Craft Content MCP?
The npm package @shashwatgtmalpha/craft-content-mcp was installed 72 times in the last week. Week over week that is +167%. We show installs rather than GitHub stars on purpose: a star is a bookmark, an install is someone actually running it.
Is Craft Content MCP open source?
The code is open source: it is published under the MIT licence, written in TypeScript and 0 stars on GitHub. The licence covers the code in the repository, not the hosted service at craft-content.gtmhelix.com, which runs on its operator's own terms.