LLM Brand Monitor runs on your own machine — the client starts it, so there is no endpoint to ping. 36 installs a week from npm. Last commit 22 Apr 2026.
Track how 350+ AI models mention your brand — manage projects, run scans, analyze results
Today is the operative word: we check LLM Brand Monitor every 15 minutes and re-read its code on every release. Watch it and you find out the day that stops being true.
This server runs on your own machine — install it with the package manager and the client starts it for you. Package name taken from the official registry entry.
claude mcp add llm-brand-monitor -e 'LBM_API_KEY=<LBM_API_KEY>' -- npx -y @serpstat/llm-brand-monitor-mcp
{
"mcpServers": {
"llm-brand-monitor": {
"command": "npx",
"args": [
"-y",
"@serpstat/llm-brand-monitor-mcp"
],
"env": {
"LBM_API_KEY": "<LBM_API_KEY>"
}
}
}
}
[mcp_servers.llm-brand-monitor]
command = "npx"
args = ["-y", "@serpstat/llm-brand-monitor-mcp"]
env = { LBM_API_KEY = "<LBM_API_KEY>" }
{
"mcpServers": {
"llm-brand-monitor": {
"command": "npx",
"args": [
"-y",
"@serpstat/llm-brand-monitor-mcp"
],
"env": {
"LBM_API_KEY": "<LBM_API_KEY>"
}
}
}
}
{
"servers": {
"llm-brand-monitor": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"@serpstat/llm-brand-monitor-mcp"
],
"env": {
"LBM_API_KEY": "<LBM_API_KEY>"
}
}
}
}
Put your own value in place of
<LBM_API_KEY> (API key from llmbrandmonitor.com/profile).
The author’s registry entry marks it as required.
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Answers built from our own checks of this server.