Bing Ads runs on your own machine — the client starts it, so there is no endpoint to ping. 102 installs a week from npm. Last commit 31 Oct 2026.
MCP server for Microsoft Advertising (Bing Ads) — campaigns, keywords, and reports
What the code does
We read the source, 1 d ago · rules 995398eba69f
What this server is able to do. For an MCP server this is often the job itself — a terminal server runs commands because that is what it is for. Listed so you know what you are plugging in, not as an accusation.
require("child_process").execSync(`open "${dcData.verification_uri}"`);
Is this your server and something here is wrong? Tell us — corrections are free and do not require a plan.
This code can reach further than it looks
We found places where it runs commands, builds paths or queries from values it is given. None of that is a flaw by itself — it becomes one when the code changes, and code changes quietly between releases. We re-read it on every one.
Connect this server
This server runs on your own machine — install it with the package manager and the client starts it for you. Package name taken from the official registry entry.
claude mcp add bing-ads -e 'BING_ADS_DEVELOPER_TOKEN=<BING_ADS_DEVELOPER_TOKEN>' -e 'BING_ADS_CLIENT_ID=<BING_ADS_CLIENT_ID>' -e 'BING_ADS_REFRESH_TOKEN=<BING_ADS_REFRESH_TOKEN>' -- npx -y mcp-bing-ads{
"mcpServers": {
"bing-ads": {
"command": "npx",
"args": [
"-y",
"mcp-bing-ads"
],
"env": {
"BING_ADS_CLIENT_ID": "<BING_ADS_CLIENT_ID>",
"BING_ADS_DEVELOPER_TOKEN": "<BING_ADS_DEVELOPER_TOKEN>",
"BING_ADS_REFRESH_TOKEN": "<BING_ADS_REFRESH_TOKEN>"
}
}
}
}[mcp_servers.bing-ads]
command = "npx"
args = ["-y", "mcp-bing-ads"]
env = { BING_ADS_DEVELOPER_TOKEN = "<BING_ADS_DEVELOPER_TOKEN>", BING_ADS_CLIENT_ID = "<BING_ADS_CLIENT_ID>", BING_ADS_REFRESH_TOKEN = "<BING_ADS_REFRESH_TOKEN>" }{
"mcpServers": {
"bing-ads": {
"command": "npx",
"args": [
"-y",
"mcp-bing-ads"
],
"env": {
"BING_ADS_CLIENT_ID": "<BING_ADS_CLIENT_ID>",
"BING_ADS_DEVELOPER_TOKEN": "<BING_ADS_DEVELOPER_TOKEN>",
"BING_ADS_REFRESH_TOKEN": "<BING_ADS_REFRESH_TOKEN>"
}
}
}
}{
"servers": {
"bing-ads": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"mcp-bing-ads"
],
"env": {
"BING_ADS_CLIENT_ID": "<BING_ADS_CLIENT_ID>",
"BING_ADS_DEVELOPER_TOKEN": "<BING_ADS_DEVELOPER_TOKEN>",
"BING_ADS_REFRESH_TOKEN": "<BING_ADS_REFRESH_TOKEN>"
}
}
}
}Put your own values in place of
<BING_ADS_DEVELOPER_TOKEN> (Microsoft Advertising developer token), <BING_ADS_CLIENT_ID> (Azure AD app client ID for OAuth), <BING_ADS_REFRESH_TOKEN> (OAuth refresh token for Microsoft Advertising API).
The author’s registry entry marks them as required.
Optional settings from the registry entry, left out of the block above:
BING_ADS_CLIENT_SECRET (Azure AD app client secret (optional for public clients)).
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Bing Ads — questions
Answers built from our own checks of this server.