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Gus Dantas · retail media measurement MCP Server

by ghostavo Your server? Claim it
answering

Gus Dantas · retail media measurement is answering right now. Last checked 3 min ago. It exposes 4 tools.

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

Uptime history 44 days of history · worst day 95%
44 days agonow
94.6%
Uptime 24h
87 of 92 checks
4
Tools
read from the server
73 ms
Response time
average over 24h
open, no key
Access
streamable-http

Gus Dantas · retail media measurement does not always answer

Over the last week it answered 98.8% of our checks. We check every 15 minutes, so you hear about the next outage within the hour — not from your users.

Three servers free · no card

Connect this server

Endpoint below is the one we actually reach during checks — not the one copied from a README. Last verified 3 min ago.

run in your terminal
claude mcp add retail-media-measurement --transport http https://mcp.ghostavo.com/mcp
~/Library/Application Support/Claude/claude_desktop_config.json
{
  "mcpServers": {
    "retail-media-measurement": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}
~/.codex/config.toml
[mcp_servers.retail-media-measurement]
url = "https://mcp.ghostavo.com/mcp"
.cursor/mcp.json
{
  "mcpServers": {
    "retail-media-measurement": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}
.vscode/mcp.json
{
  "mcpServers": {
    "retail-media-measurement": {
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

Available tools 4

Read directly from the server with tools/list, grouped by what they act on. If a tool disappears, we record the date.

ask
ask_gus
Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.
gus
gus_profile
A short professional profile: where he works, what he has done, what he is doing now.
leave
leave_a_note
Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.
retail
retail_media_primer
A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.

Endpoints

URLTransportStateLatencyChecked
https://mcp.ghostavo.com/mcp streamable-http answering 42 ms 3 min ago

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Gus Dantas · retail media measurement — questions

Answers built from our own checks of this server.

What can Gus Dantas · retail media measurement do?
It exposes 4 tools, read directly from the server on our last check. Among them: ask_gus, gus_profile, leave_a_note, retail_media_primer. The full list with descriptions is on this page — we take it from the server itself via tools/list, not from a README. How MCP servers expose tools in the first place →
Is Gus Dantas · retail media measurement working right now?
We send a real MCP handshake every 15 minutes. Over the last 24 hours 87 of 92 checks got a reply (94.6%), average response time 73 ms. The bar chart above shows every period we have measured.
How do I connect Gus Dantas · retail media measurement?
Copy the ready config from this page — we generate it for Claude Code, Claude Desktop, Codex, Cursor and VS Code, each with the file path that client actually reads. It is a remote server, so there is nothing to install — the client connects to the address.
Does Gus Dantas · retail media measurement need an API key?
No. Gus Dantas · retail media measurement completed a full MCP handshake with us as an anonymous client and listed its tools without asking for anything. All 4 of them are readable on this page. This is what we observed, not what the docs claim.
How fast is Gus Dantas · retail media measurement?
It answers our handshake in 73 ms on average, which is faster than 92% of all working MCP servers we measure. That puts it in the quick quarter of the ecosystem. The comparison comes from our own checks across the whole registry, every 15 minutes.