Ainative Gtm MCP runs on your own machine — the client starts it, so there is no endpoint to ping. 105 installs a week from npm. Last commit 1 Aug 2026.
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Today is the operative word: we check Ainative Gtm MCP every 15 minutes and re-read its code on every release. Watch it and you find out the day that stops being true.
This server runs on your own machine — install it with the package manager and the client starts it for you. Package name taken from the official registry entry.
claude mcp add ainative-gtm-mcp -- npx -y @ainative/gtm-mcp
{
"mcpServers": {
"ainative-gtm-mcp": {
"args": [
"-y",
"@ainative/gtm-mcp"
],
"command": "npx"
}
}
}
[mcp_servers.ainative-gtm-mcp]
command = "npx"
args = ["-y", "@ainative/gtm-mcp"]
{
"mcpServers": {
"ainative-gtm-mcp": {
"args": [
"-y",
"@ainative/gtm-mcp"
],
"command": "npx"
}
}
}
{
"mcpServers": {
"ainative-gtm-mcp": {
"args": [
"-y",
"@ainative/gtm-mcp"
],
"command": "npx"
}
}
}
This one needs environment variables set before it will start:
GOOGLE_ADS_DEVELOPER_TOKEN (Google Ads API developer token (required for Google Ads tools)), GOOGLE_ADS_CUSTOMER_ID (Default Google Ads customer ID (10 digits, no dashes)), GTM_SERVICE_ACCOUNT_KEY_PATH (Path to a Google Cloud service-account JSON key with Tag Manager API access).
The author declared them in the registry entry; get the values from the project itself.
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Answers built from our own checks of this server.