Google Tag Manager MCP runs on your own machine — the client starts it, so there is no endpoint to ping. 67 installs a week from npm. Last commit 4 Oct 2026.
MCP server for the Google Tag Manager API v2: containers, workspaces, tags, triggers, publishing.
Today is the operative word: we check Google Tag Manager MCP every 15 minutes and re-read its code on every release. Watch it and you find out the day that stops being true.
This server runs on your own machine — install it with the package manager and the client starts it for you. Package name taken from the official registry entry.
claude mcp add mcp-google-tagmanager -- npx -y mcp-google-tagmanager
{
"mcpServers": {
"mcp-google-tagmanager": {
"args": [
"-y",
"mcp-google-tagmanager"
],
"command": "npx"
}
}
}
[mcp_servers.mcp-google-tagmanager]
command = "npx"
args = ["-y", "mcp-google-tagmanager"]
{
"mcpServers": {
"mcp-google-tagmanager": {
"args": [
"-y",
"mcp-google-tagmanager"
],
"command": "npx"
}
}
}
{
"mcpServers": {
"mcp-google-tagmanager": {
"args": [
"-y",
"mcp-google-tagmanager"
],
"command": "npx"
}
}
}
This one needs environment variables set before it will start:
GOOGLE_TAGMANAGER_CLIENT_ID (Google OAuth client id (refresh-token flow).), GOOGLE_TAGMANAGER_CLIENT_SECRET (Google OAuth client secret (refresh-token flow). Treat it as a secret.), GOOGLE_TAGMANAGER_REFRESH_TOKEN (Google OAuth refresh token; exchanged for access tokens automatically. Treat it as a secret.), GOOGLE_TAGMANAGER_ACCESS_TOKEN (Ready-made OAuth access token (~1h lifetime). Alternative to the client-id/secret/refresh-token trio.), GOOGLE_TAGMANAGER_OAUTH_PORT (Fixed port for the loopback listener of the in-chat login (127.0.0.1 + PKCE). Set it when the client runs over SSH port forwarding; otherwise a free port is picked per login.), GOOGLE_TAGMANAGER_API_BASE (API root host override.), GOOGLE_TAGMANAGER_TIMEOUT_MS (Per-request timeout in milliseconds.), GOOGLE_TAGMANAGER_MAX_RETRIES (Retries on transient errors (429, quota 403, and 5xx/network for reads).), GOOGLE_TAGMANAGER_MIN_INTERVAL_MS (Minimum spacing between API requests, for the 0.25 QPS quota.).
The author declared them in the registry entry; get the values from the project itself.
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Answers built from our own checks of this server.